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Aimbridge Hospitality

Marketing Manager OEM

Aimbridge Hospitality, Dallas, Texas, United States, 75215


Job Summary

The Marketing Manager will oversee all aspects of Marketing including advertising website agency management and collateral production for a select portfolio of hotels and restaurants. The primary responsibility of the Marketing Professional position is to drive interest in the company’s products services and brand. Marketing Professionals develop market strategy create content and coordinate with regional locations during marketing campaigns. Management-level associates are expected to work as much of each workday as is necessary to complete their job responsibilities; for OEM associates overtime does apply and is calculated accordingly.

Responsibilities

QUALIFICATIONS:

Minimum 3 years marketing experience in the hospitality industry both traditional media and ecommerce

Excellent copywriting and proofreading skills

Works well in a collaborative agency-like environment

Extensive knowledge of advertising and print collateral production

Very detail-oriented and analytical

Quick learner

Good sense of design and ability to conceptualize requested products

Ability to juggle a variety of projects at the same time and handle the stress associated with multiple deadlines

Good communicator both written and orally

Ability to work with the Marketing team to accomplish goals on a timely basis

Proficient in Excel Word and PowerPoint

Basic understanding of website development SEO and SEM

Ability to analyze marketing opportunities and ad effectiveness

Prior experience in creating and maintaining brand identities

Business Marketing or Communications degree preferred

Strong interpersonal/communication skills

Ability to use computer keyboard telephone and other related business equipment

Ability to coordinate cross-functional work teams toward project completion

Strong attention to detail

Strong planning & organizing skills

Creative thinking

JOB RESPONSIBILITIES:

Partnering with hotel teams to drive marketing strategies

Reports to and collaborates with the Director of Marketing on all portfolio wide marketing opportunities

Writing copy proofing and developing content as needed

Acting as a resource to the field and corporate staff as it relates to all marketing opportunities

Participating in the branding and rebranding of managed assets including hotels and restaurants

Serving as a communication conduit and counsel for all marketing programs with both internally stakeholders and externally vendors/agencies

Developing promotional opportunities to increase sales

Managing budgets and analyzing overall effectiveness of marketing efforts

Working in tandem with a two-member design team and partnering with our ecommerce team

Improving internal processes

Executes annual media plans. Coordinates and oversees ad website and collateral production. This includes negotiating contracts initiating request for artwork copywriting approving artwork providing follow-up processing invoices maintaining the budget and assessing ad effectiveness. Participates in branding discussions and monitors brand cohesiveness through all marketing materials.

Communicates all marketing programs to the field and corporate staff and acts as a resource in assessing marketing opportunities. Provides guidance and direction as needed to the Marketing Dept. staff and develops the marketing dept. infrastructure by improving processes and creating SOPs. Assists hotel property teams with developing annual media plans and provides marketing guidance.

Analyzes marketing plan effectiveness. Researches new marketing opportunities. Develops focus groups to analyze customer needs and travel trends.

Works with outside PR vendors to create press releases as needed. Provides guidance on PR and promotional opportunities to increase sales.

Utilize KSFs personally to prioritize time.

Understand market conditions and their potential marketing value to maximize market share.

Aligns campaigns and materials to overall marketing strategy.

Works with internal partners to define marketing plan scope and objectives.

Develops marketing collateral and messaging.

Drives consistency and brand awareness across regions and locations.

Reviews and tracks status of marketing campaigns and provides updates and ongoing analysis to parties involved.

Remain flexible to the needs of the business.

Property Details

Praised as the first modern American hotel when it opened in 1956, The Statler, Curio Collection by Hilton, offers guests a genuine Dallas experience. This resilient 19-story landmark established Dallas as an epicenter for business and entertainment. In addition to the largest convention space in the southwest, the hotel boasted many firsts including elevator music and the city’s first and only heliport. Numerous celebrities performed in the Grand Ballroom including the Jackson 5 and Tony Bennett. The Statler symbolizes the heart and soul of Dallas and delivers the style and comfort you expect from a downtown Dallas hotel.

Our newly renovated rooms and suites maintain a retro-forward décor and offer high-performance features including concierge iPads, mounted Smart HDTVs, complimentary WiFi and Nespresso coffee makers. Travelers can select a corporate suite for extra space with a separate living area and great views or spoil themselves with a Presidential Suite.

Dining at The Statler will never go under the radar. Our restaurants include an all-day retro diner, a gastro Asian pub, and a social club boasting food and fun with billiards, ping pong, foosball, cornhole, and bowling. Our two bars include a rooftop pool clubroom and subterranean bourbon library.

The Statler offers plenty of leisure opportunities including a rooftop pool and lounge, a multi-use fitness center, bowling and games, pop-up retail shopping and the relaxing garden court. With nine meeting spaces ranging from 250 to 12,437 sq. ft., everyone will find this to be the perfect downtown Dallas venue.

Company Overview

As the global leader in third-party hotel management, our growing portfolio represents over 1,550 hotels in all 50 states and 22 countries, from top international lodging brands to luxury hotels, destination resorts and lifestyle hotels. Our associates around the globe are passionate about serving our guests and driving exceptional results, and thrive in a culture where everyone is inspired to be the best. Join a world of possibility with Aimbridge Hospitality.

Benefits

After an initial waiting period, those hired into full time positions are eligible for a competitive benefits package that includes the following:

Now offeringDaily Pay! Ask your Recruiter for more details

Medical, Dental, and Vision Coverage

Short-Term and Long-Term Disability Income

Term Life and AD&D Insurance

Paid Time Off

Employee Assistance Program

401k Retirement Plan

Apply for this position (https://careers-aimbridge.icims.com/jobs/360652/marketing-manager-oem/job?mode=apply&apply=yes&in_iframe=1&hashed=-1834475008)

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EEO Statement

Aimbridge Hospitality provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

PropertyStatler, A Curio Collection

Posted Date1 week ago(11/20/2024 11:45 AM)

ID2024-360652

LocationUS-TX-Dallas

CategorySales & Marketing

TypeRegular

StatusFull-Time

Company : NameAimbridge Hospitality