Social Media Partner
St. Luke's University Health Network, Bethlehem, PA, United States
St. Luke's is proud of the skills, experience and compassion of its employees. The employees of St. Luke's are our most valuable asset! Individually and together, our employees are dedicated to satisfying the mission of our organization which is an unwavering commitment to excellence as we care for the sick and injured; educate physicians, nurses and other health care providers; and improve access to care in the communities we serve, regardless of a patient's ability to pay for health care.
The Social Media Partner will be responsible for assisting in the creation of content for our network's social media platforms, with a focus on Instagram, Facebook, LinkedIn, and X. Manages day to day activities for all SLUHN social media accounts and aligning social media content and strategies to St. Luke’s internal/external marketing communications.
JOB DUTIES AND RESPONSIBILITES:
Create compelling written content for social media posts, including captions, hashtags, and ad copy, tailored for each platform's audience and tone
Write and edit engaging social media content for various platforms, including Facebook, Twitter, Instagram, and LinkedIn
Collaborate with marketing teams to brainstorm content ideas, campaigns, and initiatives that align with company objectives and target audience
Attend events to promote brand on social channels
Demonstrate proficiency in utilizing social media management tools (e.g., Sprout Social, HubSpot) for tracking, posting, and monitoring activities to maintain effective brand engagement and audience interaction
Connect with influencers, oversee giveaways, optimize social media accounts and administer follower polls or surveys
Produce and edit video content for social media platforms, including short-form videos, reels, stories, and possible live streams, to drive audience engagement and brand awareness
Coordinate social media calendars, schedule posts, and maintain an organized content schedule
Knowledge of social media tracking, posting, and monitoring software like Sprout Social, Hub Spot or similar programs
PHYSICAL AND SENSORY REQUIREMENTS:
Sitting for up to 7 hours-per-day, 4 hours at-a-time; standing for up to 7 hours-per-day, 4 hours at-a-time; walking for up to 2 hours-a-day, 1 hour at-a-time. Requires crouching, kneeling, and lifting of objects weighing up to 40 pounds, pushing objects weighing up to 80 pounds. Requires hand and finger dexterity to use computer equipment. Seeing as it relates to general, near, color and peripheral vision. Hearing as it relates to normal and telephone conversations.
EDUCATION:
Bachelor's Degree required. Journalism, marketing, communications, or related field.
TRAINING AND EXPERIENCE:
Minimum of one to three years in social media. Excellent time management skills and attention to detail. Ability to work in a fast-paced environment. Proficient with Microsoft Office Suite or related software.
Please complete your application using your full legal name and current home address. Be sure to include employment history for the past seven (7) years, including your present employer. Additionally, you are encouraged to upload a current resume, including all work history, education, and/or certifications and licenses, if applicable. It is highly recommended that you create a profile at the conclusion of submitting your first application. Thank you for your interest in St. Luke's!!