Director of Membership and Audience Management - San Diego Zoo Wildlife Alliance

Director of Membership and Audience Management - San Diego Zoo Wildlife Alliance

Tuesday, November 26, 2024

San Diego Zoo Wildlife Alliance is a nonprofit international conservation leader, committed to inspiring a passion for nature and creating a world where all life thrives. Empowering people from around the globe to support our mission to conserve wildlife through innovation and partnerships, we support cutting-edge conservation, and bring the stories of our work back to our two world-famous front doors — the San Diego Zoo and San Diego Zoo Safari Park — giving millions of guests, in person and virtually, the opportunity to experience conservation in action.

HOW YOU WILL IMPACT OUR MISSION
The Director of Membership and Audience Management is responsible for developing the strategy and implementation of all acquisition, retention, and cultivation campaigns for key audiences that are vital to SDZWA's revenue generation. This includes our base of approximately 400,000 members, VIP audience, and mass market fundraising efforts. Identifying target audiences to drive new initiatives, lead engagement, and loyalty programs to drive new and improved revenue opportunities from various segments including membership, VIP offerings, and mass market fundraising.

Serving as one of the key sales and fundraising leaders of the organization and partners with peer leaders to build an overarching integrated strategy for SDZWA's membership, audience management, VIP, and mass market fundraising priorities. These initiatives generate over $55 million in annual revenue through various channels. The position reports directly to the Vice President of Sales & Membership.

WHAT YOU WILL DO

• Responsible for oversight of staff including, but not limited to, interviewing, hiring, training and performance management.
• Lead the sales, marketing, and strategy creation and implementation of SDZWA’s membership, mass market fundraising, and monthly giving programs.
• Develop and execute omnichannel campaign opportunities that support ambitious Membership, VIP, mass market fundraising and monthly giving program strategies, and measure progress against data-based revenue goals that align to the SDZWA strategic plan. Channels include: direct mail, print, telemarketing, programmatic digital display, SEO/SEM, email, and social media.
• Continually improve the member and mass market donor experience to ensure best in class service while driving conservation action through education and a robust content strategy.
• Evaluate past, oversee present, and plan for future revenue growth and performance, making recommendations to maximize market penetration and ROI.
• Create and oversee a complex annual budget of approximately $5M.
• Provide strategic direction to the Membership/Fundraising Agency of Record for development of marketing and advertising specific to audience identification, memberships, and VIP products.

WHAT WE ARE LOOKING FOR
JOB EXPERIENCE

• Five years of leadership experience mentoring a team of at least five people required.
• Three years’ experience managing a large, complex budget required.
• Seven years of experience in progressive, consumer-facing marketing including membership programs, nonprofit mass market fundraising, loyalty programs, and prospect acquisition required.
• Experience overseeing a comprehensive VIP program preferred.
• Experience with database and CRM systems preferred.
• Demonstrated success in audience cultivation across a variety of mediums.

EDUCATION AND CERTIFICATIONS

• In marketing, non-profit management, business or related field preferred.

SKILLS AND KNOWLEDGE

• Hire, lead, mentor, and manage staff.
• Analyze, research, and report out complex information in a concise, factual manner.
• Develop, administer, and monitor budgets.
• Communicate effectively with internal and external contacts.
• Work collaboratively with many teams in a diverse environment.
• Work with highly confidential data in a professional manner.
• Understand complex data.
• Manage time and projects effectively with multiple priorities and deadlines.

SOME OF THE PERKS YOU WILL ENJOY AS A TEAM MEMBER

• Free admission to the San Diego Zoo and the San Diego Zoo Safari Park.
• Family Passes.
• Complimentary Tickets.
• Local and In-House Discounts.
• Employee Assistance Program.
• Wellness Program.

IMPORTANT DETAILS

• Salary Range: $138,900 to $153,600.

About The Salary Ranges
Please note that the salary range mentioned in this job posting should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experience and skills. San Diego Zoo Wildlife Alliance is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization.

Fraudulent Recruiting
Beware of fraudulent recruiting. Legitimate San Diego Zoo Wildlife Alliance contacts will use an @sdzwa.org email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. San Diego Zoo Wildlife Alliance only conducts interviews via phone, Zoom, Teams or in-person.

If you have been asked for any of the above, or believe you have been contacted by someone posing as a San Diego Zoo Wildlife Alliance employee, please e-mail sdzwacareers@sdzwa.org. If you feel that you have been the victim of fraud, please contact your financial institution(s) immediately.

Be an ally for wildlife by joining our team!

At San Diego Zoo Wildlife Alliance, we thrive on celebrating our differences. Diversity is vital for the benefit of our team members, our guests, our community, and our wildlife.

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

If you require a reasonable accommodation to complete an application, please email your request to sdzwacareers@sdzwa.org and provide the job title and location to which you are applying.

As a Federal Contractor, San Diego Zoo Wildlife Alliance is required to participate in the E-Verify Program to confirm eligibility to work in the United States.

San Diego Zoo Wildlife Alliance is a drug free workplace.