Head of Growth Marketing Marketing Palo Alto, Boston, NYC or Remote Head of Grow
Tbwa Chiat/Day Inc, Boston, MA, United States
Overjet is the world-leader in dental AI. Already, thousands of dental providers and insurers rely on our platform to deliver the best possible care. Now, we’re looking for talented people to fulfill our mission: improve oral health for all.
Overjet is where builders become leaders. Everyone here loves to make new things: new products, new partnerships, new content, and a new category of AI technology. And as Overjet grows ridiculously fast, so will you.
Simply put, there’s no better place to accelerate your career. Come join us!
The Role
We’re hiring a Head of Growth Marketing to oversee all marketing demand generation and conversion activities. The Head of Growth Marketing will oversee the strategy and execution of all Overjet’s paid media and website activities to drive both businesses. Responsible for all of Overjet’s marketing demand gen initiatives, the ideal candidate must possess excellent quantitative skills and be a strong strategic thinker who can build acquisition strategies that support discrete business goals.
Responsibilities
- Leading the development of Overjet’s marketing acquisition/conversion plans and managing their tactical delivery, including measurement and results tracking.
- Paid Media: Leading the strategy and execution of Overjet’s paid media presence across all channels, including search, programmatic, social, direct mail, and print media.
- Website: Owning the website and all key site flows, landing pages, and lead forms that drive leads towards conversion. Optimizing the site for SEO.
- Budget Management: Outlining and actively managing the budget supporting all “working” marketing investments.
- Volume Forecasting: Partnering with sales and finance to develop a forecast on the number of clinic leads we should expect based on our investment levels and then being accountable for that number.
- Partner & Channel Management: Working with advertising partners to optimize our spend, negotiate pricing, and monitor/optimize the performance of various marketing assets.
- Cross-Functional Collaboration: Partnering with engineering (internally or externally) to optimize our website; partnering with sales to ensure strong alignment on targeting strategy.
- Measurement & Reporting: Partnering with analytics and sharing out the results of all paid marketing investments to the C-suite in partnership with the VP of Marketing.
Qualifications
- 5+ years of experience in acquisition or performance marketing.
- 3+ years of experience in B2B demand generation.
- Strong experience in paid social and SEO.
- Strong project management and organization skills with the ability to independently manage multiple initiatives at once.
- Entrepreneurial spirit with an ability to build Overjet’s marketing acquisition strategy in an ambitious, high-growth start-up environment.
- Proficient in Pardot and Salesforce.
Benefits
- Competitive compensation and equity.
- Hybrid workplace that provides flexibility, vibrant in-person workspaces, and the ability to build strong connections across all of Overjet - regardless of location.
- 401k plans with a matching program.
- Medical, Dental and Vision coverage: 99% employee premium covered, 75% dependent premium covered.
- Life and AD+D Insurance.
- 8 weeks Paid Parental Leave.
- Optional HSA with Employer contribution.
- Flexible Time Off and company paid holidays.
- Annual Learning and Development Stipend.
- Work from Home Stipend.
Our Hybrid Workplace
We have a unique hybrid workplace at Overjet — which combines the teamwork of meeting in person, with the flexibility of working from anywhere.
Many of our positions are based in Palo Alto, New York City, Boston, and Lahore. The Jetsetters who live in these “geo-hubs” come to the office on Tuesdays and Wednesdays, while having the option to work from home the rest of the week.
Our Values
- Excellence: We set ambitious goals and strive for excellence.
- Velocity: We focus, act with urgency, and deliver results.
- Ownership: We take ownership, dive deep and solve problems.
- Win-win: We play to win — for our team and for our customers.
- Growth: We stay curious, seek feedback, and continuously learn and grow.