Director/Senior Director, Marketing
Slingshot Biosciences Inc, Emeryville, CA, United States
Our north star is to make healthcare more accessible around the world. We are doing this by advancing cell biology to develop innovative solutions for human health.
Founded in 2012, and located in one of the largest biotech hubs in the world, Slingshot Biosciences is a growing life sciences company with a platform technology and paradigm-shifting mission to make synthetic cells the gold standard for all cell-based applications. We currently have a suite of products that allow for rapid, stable instrument deployment and are poised to make headway into clinical markets with controls for engineered cell therapies.
At Slingshot, we value diversity and believe that a variety of backgrounds and experiences leads to more innovative ideas and a better understanding of our customers. Passion is at the core of our values, and employees are encouraged to pursue their passions in their work and contribute to the company's overall mission.
We desire motivated team members who appreciate the freedom to be creative and think outside the box to solve problems. We offer an environment where employees are empowered to take ownership of their work, and have the ability to quickly contribute new ideas and iterate on current processes. In everything we do, we are dedicated to delivering top-quality products and services to our customers which ultimately makes a significant impact on patient care.
The Director/Senior Director of Marketing at Slingshot Biosciences will report to the Chief Commercial Officer (CCO) and is responsible for leading company-wide commercial marketing for Slingshot Biosciences. This position shapes and executes the overall marketing strategy in partnership with sales, executive and R&D teams. In this high-impact role, you will be responsible for connecting marketing strategy to execution across functions including strategic planning, product development, customer segmentation, lead management, branding, digital, and all other marketing campaigns. You will apply a balanced blend of business expertise, strategic thinking, and marketing acumen to align marketing actions across the customer journey to drive revenue growth.
Responsibilities:
- Develop and lead a strategic vision to elevate awareness of Slingshot Biosciences, enhance its reputation, and reinforce its position as a pioneer in cell analysis with the first on-demand cell mimic controls.
- Drive impactful marketing campaigns that build awareness of Slingshot Biosciences' offerings, guide customers through their buying journey, manage distributor relationships, generate qualified leads and drive direct ecommerce revenue.
- Provide leadership in defining, mapping, and documenting essential marketing campaign processes, lead triaging through sales operations, establishing standard practices for the team, and advising senior leadership on improvements to enhance scalability and efficiency.
- Oversee and optimize all internal and external communications, including social media, sales tools, marketing collateral, website content, etc..
- Collaborate with executive and commercial leaders on strategic initiatives to improve marketing operations, streamline processes, and identify areas for improvement.
- Collaborate with internal scientific teams and external experts to design and execute experiments that generate compelling data to support and strengthen marketing claims.
- Conduct comprehensive pricing analysis by evaluating competitor data, internal costs, and market trends; provide strategic recommendations for pricing adjustments to enhance competitiveness and profitability
- Build, lead, and develop a talented marketing team aligned with the company's growth goals, while integrating best practices and coordinating closely with product, digital, and regional marketing teams.
- Bachelor's Degree with 7+ years of experience in marketing with a minimum of 5 years of experience in leading a global marketing team.
- MBA and experience in the Cell and Gene Therapy or Life Sciences markets preferred.
- Strong financial and business acumen; has strong analytical ability to work and understand the relationship between multiple business systems like Excel, SFDC, etc.
- Demonstrated track record of revenue growth, customer experience and market share growth.
- Outstanding interpersonal skills and executive presence with an ability to work with people at multiple levels both inside and outside of Slingshot Biosciences; can influence strongly cross-functionally within the organization, gaining buy-in and engagement.
- Excellent process orientation with a proven track record of leading sustainable change and continuous improvement.
- Both strategic and tactical capabilities, can analyze the market, competitors and company strengths and weaknesses, create winning marketing strategies and be hands-on and help execution at detailed level when targets are missed.
What we offer at Slingshot:
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k)
- Stock Option Plan
- Paid Time Off (Vacation & Sick)
- Family Leave
- Life Insurance
- Fully stocked break room with food, snacks and beverages
Slingshot Biosciences requires employees to be vaccinated against COVID-19 unless they have an approved medical or religious accommodation. Proof of such vaccination will be required as part of the hiring process.
Slingshot Biosciences is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
Legal authorization to work in the United States is required. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.