Marketing and Sales Enablement Lead

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

U.S. Bank’s Business Banking Marketing Office is seeking a Marketing and Sales Enablement professional with proven leadership experience to maximize customer growth, retention and engagement. This individual will lead and oversee the execution of marketing strategies that bridge the digital and physical worlds, enabling growth across Branch, Small Business Specialists and Business Banking Relationship Managers.

This individual develops and leads omnichannel, client-centric, marketing programs that maximize client growth, retention and engagement. Identifies and communicates key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize strategies as necessary. Manages professional employees and/or supervisors of complex support, production marketing team(s). Uses segment specific marketing strategies and media to launch marketing programs and/or products in collaboration with agencies, product, sales and technical teams. Adapts departmental plans and priorities to address agility, resource and operational challenges. Provides marketing support for alternative marketing channels such as tradeshows, seminars, industry sponsorships, etc. Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies. Will partner successfully with product, technology, credit and risk, and sales, to drive our revenue objectives. This is an experienced position requiring strong leadership/management, sales and marketing strategy, marketing technology, and project management skills.

Additional responsibilities include:

• Cultivate partnerships within the product and sales organizations to uncover client needs, and develop marketing strategies that reflect segment specific buying journeys.
• Partner with analytics to develop and optimize targeting strategies that leverage third-party and first-party data sources.
• Partner with digital marketing and content teams to create experiences capable of developing signals and audiences consistent with high-intent leads.
• Oversee delivery and asset development in support of sales activities.
• Partner with product and sales to drive audience strategy and segmentation.
• Define measurement strategy for online to offline acquisition and deepening journeys.

Basic Qualifications

• Bachelor's degree, or equivalent work experience
• 10 or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Preferred Skills/Experience

• Advanced knowledge of CRM and lead generation strategies
• Exceptional strategic and analytical problem solving and storyboarding skills.
• Detail-oriented with excellent organizational skills.
• Highly fungible and able to easily adapt to shifting priorities without disruption.
• Advanced knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services
• Strong organizational, interpersonal and team building skills
• Excellent verbal, written and presentation skills
• Agility in thinking and delivery, along with proven ability to take direction in support of company goals
• Strong decision-making and problem-solving skills
• Proven ability to independently manage multiple projects and assignments that are completed on time and on budget
• Proficient computer navigation skills using a variety of software packages
• MBA or equivalent markers of high achievement are a plus

Location: The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

EEO is the Law

U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.