HireIO
Chief Marketing Officer
HireIO, Los Angeles, CA, United States
Profile Insights
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Skills
Do you have experience in Social media management?
Education
Do you have a Bachelor's degree?
Job Details
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Pay
$100,000 a year
Full Job Description
Responsibilities:
- Develop brand strategies to engage ecosystem (Gamers, game guilds, NFT holders, liquidity providers, broader game community, and investors), including both business and customer audiences.
- Establish Blockchain’s voice to a wide, diverse and growing community.
- Oversee creative development and production of all brand campaigns.
- Hire, manage, and work closely with best-in-class marketing agencies.
- Manage brand activations tailored to different audiences, markets, and business needs.
- Develop and deliver initiatives that raise the profile across diverse audiences and encourage and inspire inclusive participation and engagement.
- Safeguard creative excellence and consistency in our brand expression across all touch points.
- Create strategies for gathering community feedback to help inform future development decisions, features, adoption, etc.
Qualifications:
- Bachelor’s degree or equivalent practical experience.
- 4+ years of experience in brand marketing for a consumer product and/or creative agency - ideally in decentralized game, defi, fintech, blockchain, or technical products in software.
- Resourceful in game or game guilds.
- Successful experience with scale-ups and building marketing strategies from the ground up.
- Proven track record of driving business outcomes and commercially minded with interest in ecosystem incentives, leveraging branding and marketing to convey the opportunity of participation in ecosystem.
- Experience leveraging and building community to achieve marketing and growth objectives.
- Highly collaborative, creative, and agile.
- Experience launching new brands.
- Experience with creative development and production for integrated marketing campaigns, including social media and thoughtfully connecting with the crypto community.
- Significant experience evaluating creative ideas and guiding development and activation with external and internal partners.
- Ability to interact with a wide variety of audiences and communicate cross-functionally.
- Solution-oriented problem-solving skills and high learning agility, creative thinker.
- Strong communication skills, with clarity and thoughtfulness to inspire trust and engagement.
- Passion for game, gamefi, crypto, blockchain, digital asset, and decentralized finance.
- Highly collaborative and creative to inspire engagement through branding and marketing, catalyzing participation and rapid development of an inclusive ecosystem.