Growth Marketing Manager

Minimum Qualifications

• Master's in Marketing, Business, or a related field
• 24 months of experience in the job offered or in a marketing-related occupation
• Experience must include 24 months of experience in the following skills and technologies:
• Influencing and providing direction to cross-functional teams, including engineering, data science, sales, product, and creative to execute and evaluate marketing campaigns
• A/B testing, and lift measurement

Responsibilities

• Drive go-to-market by planning, executing, and scaling marketing campaigns for products and best practices that benefit small business advertisers across Meta’s platforms
• Develop strategies for engaging small business advertisers to support, increase product adoption and surface upsell opportunities
• Manage and optimize channels such as email, Meta ads, onsite placements, SEM, content marketing, digital video, print collateral, influencer/partnerships, to drive performance
• Generate break-through analytical insights to determine marketing strategy, and to drive significant response improvement and efficiency
• Design and implement test plans to understand drivers of response and value
• Analyze and communicate results in order to rapidly scale successful programs and learnings
• Partner effectively with cross-functional teams, including sales, product and product marketing, creative and data science teams
• Work closely with sales and product teams to develop a cohesive content and lifecycle strategy for managed clients
• Partnering with sales or product teams to deliver marketing campaigns to businesses or consumers

Benefits

• $181,300/year to $204,000/year + bonus + equity + benefits

Company Overview

Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, WhatsApp, and Novi further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

To apply, click “Apply to Job” online on this web page.

Equal Opportunity

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

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