160over90
Creative Director Experiential
160over90, Atlanta, GA, United States
Who We Are:
160over90 is a full-service cultural marketing agency. An integrated part of the Endeavor network, which includes entertainment agency WME and sports, fashion and events leader IMG, 160over90's cultural insight, access and influence helps brands stay connected to what their consumers care about most. With offices in seven countries around the world, 160over90's expertise spans experiential, creative, public relations, digital, social, impact, influence, higher education and more. We represent culture. (B)ring (You)rs. At 160over90, we invite you to be the most authentic version of yourself. No matter where you come from or what you look like, you can be your full self here. Our work reaches diverse communities around the globe. So, it's important to us that our team reflects the full spectrum of voices, values, and perspectives of the audiences we're looking to reach through our work. Just as we're obsessed with our clients, their businesses, and the work we do, we're even more obsessed with the team bringing it to life. Each day we are actively investing to ensure our people feel seen, heard, and appreciated. No matter where they are, who they are, and what they believe in, 160over90 is the throughline to infuse a culture rooted in acceptance and belonging.
Endeavor is a global sports and entertainment company, home to many of the world's most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.
The Role and What You'll Do:
As a creative lead, you have a passion for the latest in digital and a deep understanding of traditional brand building. You get excited by not just making great work, but by making great work that actually works. You lead in the creation of breakthrough cross-channel campaigns that help clients make their dent in culture and get our agency talked about.
You're a little obsessed with everything. You are a creative chameleon that can flex across a variety of platforms but you shine within the experiential space. You can lead a brainstorm, create in-depth experiences and advocate for the team in client presentations and within agency walls.
You're not just whip smart, you're fast. You work well in a time crunch and work even better when challenged to do something entirely new. You enjoy selling ideas in as much as making them.
You're a master storyteller no matter the medium. You care about the craft and about the people around you. You're accountable, organized and a true collaborator across every discipline.
How we work:
Endeavor is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week. We see immeasurable value internally and throughout the core of the businesses we support.
Don't meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world's diverse voices.
Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.
160over90 is a full-service cultural marketing agency. An integrated part of the Endeavor network, which includes entertainment agency WME and sports, fashion and events leader IMG, 160over90's cultural insight, access and influence helps brands stay connected to what their consumers care about most. With offices in seven countries around the world, 160over90's expertise spans experiential, creative, public relations, digital, social, impact, influence, higher education and more. We represent culture. (B)ring (You)rs. At 160over90, we invite you to be the most authentic version of yourself. No matter where you come from or what you look like, you can be your full self here. Our work reaches diverse communities around the globe. So, it's important to us that our team reflects the full spectrum of voices, values, and perspectives of the audiences we're looking to reach through our work. Just as we're obsessed with our clients, their businesses, and the work we do, we're even more obsessed with the team bringing it to life. Each day we are actively investing to ensure our people feel seen, heard, and appreciated. No matter where they are, who they are, and what they believe in, 160over90 is the throughline to infuse a culture rooted in acceptance and belonging.
Endeavor is a global sports and entertainment company, home to many of the world's most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.
The Role and What You'll Do:
As a creative lead, you have a passion for the latest in digital and a deep understanding of traditional brand building. You get excited by not just making great work, but by making great work that actually works. You lead in the creation of breakthrough cross-channel campaigns that help clients make their dent in culture and get our agency talked about.
You're a little obsessed with everything. You are a creative chameleon that can flex across a variety of platforms but you shine within the experiential space. You can lead a brainstorm, create in-depth experiences and advocate for the team in client presentations and within agency walls.
You're not just whip smart, you're fast. You work well in a time crunch and work even better when challenged to do something entirely new. You enjoy selling ideas in as much as making them.
You're a master storyteller no matter the medium. You care about the craft and about the people around you. You're accountable, organized and a true collaborator across every discipline.
- Self-starter who goes above and beyond, and consistently seeks new ways to elevate the agency's creative product
- Able to deliver concise and clear feedback to assigned creative teams
- Deliver outstanding creative and results, working collaboratively within a cross-disciplinary team and environment (Creative teammates, strategists, media planners, PR leads and account team) to ensure creative work is on-brand, works hard and stands out amongst the rest
- Ability to lead creative teams to big ideas and craft a compelling brand narrative uniting all other disciplines in a single deck.
- Ensure consistency and efficacy of creative
- Concept creative from brief to end product with the ability to self-manage multiple projects and tight timelines
- Work within the client's established brand voice while pushing their creative boundaries.
- Leverage strategic thinking to create campaigns that solve for consumer needs and business goals
- Successfully advocate creative ideas by confidently presenting to leadership, stakeholders and clients
- Stay consistently relevant and up-to-date on all marketing trends and culture in effort to bring fresh ideas, sharing with peers and the broader team
- Proactively research and develop innovative ideas for clients' brand
- Develop and curate exceptional concepts for a wide range of advertising including content, digital, experiential, OOH, Creator, PR and traditional media.
- Ability to manage up while simultaneously inspiring teams
- Partner with project managers and account teams across the life span of a project
- Work effectively with all stakeholders to complete projects within timelines and budget parameters
- Receptive to client feedback and adaptability in creative development process; give direction to creatives from leadership and clients
- Drive overall creative aesthetic and concept creation, bringing innovative ideas to life both visually and verbally
- Conducting ongoing performance reviews of the team and provides team members with opportunities to grow and thrive creatively
- 10+ years of experience within an ad agency or similar setting
- Develop and maintain strong client relationships
- Degree in graphic design, advertising, marketing/communications or similar field
- A natural curiosity for the unique, the buzz-worthy and the culturally relevant with a willingness to push forward brave, new ideas
- In-depth knowledge of experiential and production inclusive of consumer activations, hospitality, conventions, concerts and large-scale events
- Deep understanding of consumer journeys to create experiences as seamless as they are exciting
- A keen eye for design including but not limited to 2d/motion graphics, decor and environmental design.
- The optimism to think bigger, the curiosity to dig deeper, and the passion to do better
- Strong work ethic
- The ability to adapt to new ideas, processes, and business problems with ease and enthusiasm
- A professional attitude and an openness to receiving and giving feedback that commands the respect of colleagues and clients
- An appreciation for the relationship between copy and visual elements (and great design in general)
- We expect our CDs to understand that a product isn't truly great unless the copy and the design support each other
- Eagle eye attention to detail and high level of accountability
- Cross functional design and conceptual experience necessary
- A passionate desire to be a part of an agency built for marketing today
- A love of the data and results and the gamification of the creative to keep pushing for record breaking results in a campaign
- Digital portfolio of drool-worthy advertising, campaign concepts and relevant creative endeavors
- Ability to think strategically, conceptualize and see ideas through to polished execution
- Ability to work flexible hours, including some nights/weekends
- Some travel may be required
- Excellent interpersonal communications (written and verbal), creative problem-solving and presentation skills
- Desire to be a driver of culture and bring your best self every day
- Compassion, empathy and investment in your team, the organization and the work
How we work:
Endeavor is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week. We see immeasurable value internally and throughout the core of the businesses we support.
Don't meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world's diverse voices.
Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.