INTEGRIS Health
Marketing and Communications Specialist Digital Focus
INTEGRIS Health, Oklahoma City, OK, United States
Job Description
INTEGRIS Health Corporate Office, Oklahoma's largest not-for-profit health system has a great opportunity for a Marketing and Communications Specialist Digital Focus in Oklahoma City, OK. In this position, you'll be a part of our Corporate Communications team providing exceptional work supporting the INTEGRIS Health caregivers and the community at large. If our mission of partnering with people to live healthier lives speaks to you, apply today and learn more about our recently enhanced benefits package for all eligible caregivers such as, front loaded PTO, 100% INTEGRIS Health paid short term disability, increased retirement match, and paid family leave. We invite you to join us as we strive to be The Most Trusted Partner for Health.
The Marketing and Communications Specialist (digital marketing focus) position plays a pivotal role in developing and executing digital marketing campaigns to effectively promote health care services and engage with diverse stakeholders. This role involves understanding business objectives and ensuring the successful execution of digital marketing campaigns. The role is responsible for planning, implementing, and optimizing digital marketing strategies to drive online visibility, engagement, and lead generation. This role involves managing various digital channels, analyzing campaign performance, and staying current with industry trends to enhance the overall digital presence of the organization.
Responsibilities
• Plan and execute digital marketing campaigns.
• Collaborate with marketing team members to develop and execute comprehensive digital marketing strategies aligned with business goals.
• Plan and execute online advertising campaigns, including pay-per-click (PPC) and display advertising.
• Develop and execute social media strategies across platforms to increase brand awareness and engagement.
• Create and curate engaging content, schedule posts, and monitor social media analytics.
• Plan and execute email marketing campaigns, including segmentation, content creation, and performance analysis.
• Contribute to content creation and distribution strategies to attract and engage target audiences.
• Collaborate with content creators to develop compelling and shareable digital content.
• Monitor and analyze digital marketing campaign performance using tools.
This position may have additional or varied physical demands and/or respiratory fit test requirements. Please consult the Physical Demands Project SharePoint site or contact Risk Management/Employee Health for additional information.
Normal office environment, including travel within the metro area.
All applicants will receive consideration regardless of membership in any protected status as defined by applicable state or federal law, including protected veteran or disability status.
Qualifications
Qualifications and Skills:
• Bachelor's degree in Marketing, Digital Marketing or a related field.
• Proven experience as a Digital Marketing Specialist or in a similar role.
• In-depth knowledge of digital marketing channels, tools, and techniques.
• Proficiency in SEO, PPC, social media management, and email marketing.
• Strong analytical skills and experience with data-driven decision-making.
• Excellent communication and interpersonal skills.
• Creative thinking and the ability to generate innovative marketing ideas.
• Familiarity with content management systems (CMS) and marketing automation tools.
INTEGRIS Health Corporate Office, Oklahoma's largest not-for-profit health system has a great opportunity for a Marketing and Communications Specialist Digital Focus in Oklahoma City, OK. In this position, you'll be a part of our Corporate Communications team providing exceptional work supporting the INTEGRIS Health caregivers and the community at large. If our mission of partnering with people to live healthier lives speaks to you, apply today and learn more about our recently enhanced benefits package for all eligible caregivers such as, front loaded PTO, 100% INTEGRIS Health paid short term disability, increased retirement match, and paid family leave. We invite you to join us as we strive to be The Most Trusted Partner for Health.
The Marketing and Communications Specialist (digital marketing focus) position plays a pivotal role in developing and executing digital marketing campaigns to effectively promote health care services and engage with diverse stakeholders. This role involves understanding business objectives and ensuring the successful execution of digital marketing campaigns. The role is responsible for planning, implementing, and optimizing digital marketing strategies to drive online visibility, engagement, and lead generation. This role involves managing various digital channels, analyzing campaign performance, and staying current with industry trends to enhance the overall digital presence of the organization.
Responsibilities
• Plan and execute digital marketing campaigns.
• Collaborate with marketing team members to develop and execute comprehensive digital marketing strategies aligned with business goals.
• Plan and execute online advertising campaigns, including pay-per-click (PPC) and display advertising.
• Develop and execute social media strategies across platforms to increase brand awareness and engagement.
• Create and curate engaging content, schedule posts, and monitor social media analytics.
• Plan and execute email marketing campaigns, including segmentation, content creation, and performance analysis.
• Contribute to content creation and distribution strategies to attract and engage target audiences.
• Collaborate with content creators to develop compelling and shareable digital content.
• Monitor and analyze digital marketing campaign performance using tools.
This position may have additional or varied physical demands and/or respiratory fit test requirements. Please consult the Physical Demands Project SharePoint site or contact Risk Management/Employee Health for additional information.
Normal office environment, including travel within the metro area.
All applicants will receive consideration regardless of membership in any protected status as defined by applicable state or federal law, including protected veteran or disability status.
Qualifications
Qualifications and Skills:
• Bachelor's degree in Marketing, Digital Marketing or a related field.
• Proven experience as a Digital Marketing Specialist or in a similar role.
• In-depth knowledge of digital marketing channels, tools, and techniques.
• Proficiency in SEO, PPC, social media management, and email marketing.
• Strong analytical skills and experience with data-driven decision-making.
• Excellent communication and interpersonal skills.
• Creative thinking and the ability to generate innovative marketing ideas.
• Familiarity with content management systems (CMS) and marketing automation tools.