Addison Group
Digital Marketing Manager
Addison Group, Herndon, Virginia, United States, 22070
We are seeking an innovative and results-driven
Marketing Manager
to lead our marketing initiatives, develop effective strategies, and drive brand growth. The ideal candidate has a strong background in digital marketing, content strategy, and campaign management and will play a pivotal role in shaping our brand identity, expanding market reach, and optimizing campaigns to achieve business objectives. An ideal candidate would: Have website management experience to include but not limited to SEO/SEM, content strategy, & CRO (conversion rate optimization) Have experience working with E-commerce platforms such as Magento, WooCommerce, and/or Shopify Have experience in designing, developing, and implementing Digital Marketing strategies Have experience with campaign management for e-commerce businesses Have experience with developing and implementing demand-generation strategies for campaigns and sales growth Has experience analyzing metrics and KPIs using Google Analytics Has a minimum of 5 years of experience & a completed bachelors degree Marketing related certifications Key Responsibilities: Strategy Development:
Design and execute comprehensive marketing strategies that align with the companys overall goals, target audience, and brand vision. Campaign Management:
Lead the planning, creation, and execution of multi-channel marketing campaigns, including digital, email, social media, and content marketing, to drive engagement and conversions. Content Strategy & Management:
Oversee content strategy to ensure messaging is consistent, compelling, and aligned with brand objectives. Collaborate with the content team to produce high-quality content across platforms. Digital Marketing:
Utilize SEO, SEM, PPC, social media, and other digital marketing tactics to enhance brand visibility and attract qualified leads. Market Research & Analysis:
Conduct research to understand industry trends, competitor activities, and customer preferences; leverage insights to refine strategies and enhance campaigns. Brand Development:
Work closely with the design and communications teams to ensure cohesive branding, messaging, and visual identity across all marketing materials. Performance Analytics & Reporting:
Use analytics tools (e.g., Google Analytics, HubSpot) to monitor campaign performance, track KPIs, generate reports, and provide actionable insights for continuous improvement. Budget Management:
Oversee the marketing budget to ensure resources are allocated effectively and campaigns are executed within budget constraints. Team Leadership & Collaboration:
Manage and mentor a team of marketing specialists, and collaborate with sales, product, and customer success teams to align on strategies and support broader organizational goals. Minimum Qualifications: Education:
Bachelors degree in Marketing, Business, Communications, or a related field. Experience:
5+ years in a marketing role, with at least 2 years in a managerial capacity. Technical Skills:
Strong proficiency in digital marketing tools, including SEO, PPC, CRM software, and analytics platforms. Analytical Abilities:
Ability to interpret data, generate insights, and adapt strategies to meet changing market conditions and business needs. Communication & Leadership Skills:
Exceptional written and verbal communication skills, proven to lead and inspire a team. Preferred Qualifications: Experience with content management systems (CMS) and marketing automation platforms. Certifications in Google Analytics, HubSpot, or other relevant digital marketing fields. A Masters degree in Marketing or an MBA is a plus.
Marketing Manager
to lead our marketing initiatives, develop effective strategies, and drive brand growth. The ideal candidate has a strong background in digital marketing, content strategy, and campaign management and will play a pivotal role in shaping our brand identity, expanding market reach, and optimizing campaigns to achieve business objectives. An ideal candidate would: Have website management experience to include but not limited to SEO/SEM, content strategy, & CRO (conversion rate optimization) Have experience working with E-commerce platforms such as Magento, WooCommerce, and/or Shopify Have experience in designing, developing, and implementing Digital Marketing strategies Have experience with campaign management for e-commerce businesses Have experience with developing and implementing demand-generation strategies for campaigns and sales growth Has experience analyzing metrics and KPIs using Google Analytics Has a minimum of 5 years of experience & a completed bachelors degree Marketing related certifications Key Responsibilities: Strategy Development:
Design and execute comprehensive marketing strategies that align with the companys overall goals, target audience, and brand vision. Campaign Management:
Lead the planning, creation, and execution of multi-channel marketing campaigns, including digital, email, social media, and content marketing, to drive engagement and conversions. Content Strategy & Management:
Oversee content strategy to ensure messaging is consistent, compelling, and aligned with brand objectives. Collaborate with the content team to produce high-quality content across platforms. Digital Marketing:
Utilize SEO, SEM, PPC, social media, and other digital marketing tactics to enhance brand visibility and attract qualified leads. Market Research & Analysis:
Conduct research to understand industry trends, competitor activities, and customer preferences; leverage insights to refine strategies and enhance campaigns. Brand Development:
Work closely with the design and communications teams to ensure cohesive branding, messaging, and visual identity across all marketing materials. Performance Analytics & Reporting:
Use analytics tools (e.g., Google Analytics, HubSpot) to monitor campaign performance, track KPIs, generate reports, and provide actionable insights for continuous improvement. Budget Management:
Oversee the marketing budget to ensure resources are allocated effectively and campaigns are executed within budget constraints. Team Leadership & Collaboration:
Manage and mentor a team of marketing specialists, and collaborate with sales, product, and customer success teams to align on strategies and support broader organizational goals. Minimum Qualifications: Education:
Bachelors degree in Marketing, Business, Communications, or a related field. Experience:
5+ years in a marketing role, with at least 2 years in a managerial capacity. Technical Skills:
Strong proficiency in digital marketing tools, including SEO, PPC, CRM software, and analytics platforms. Analytical Abilities:
Ability to interpret data, generate insights, and adapt strategies to meet changing market conditions and business needs. Communication & Leadership Skills:
Exceptional written and verbal communication skills, proven to lead and inspire a team. Preferred Qualifications: Experience with content management systems (CMS) and marketing automation platforms. Certifications in Google Analytics, HubSpot, or other relevant digital marketing fields. A Masters degree in Marketing or an MBA is a plus.