Marketing Manager (USA)

About the role

We're looking for an experienced Marketing Manager to work closely with our core audience of ranchers as we expand in the US. This person will directly interact with customers, plan and spearhead our participation at industry events, execute localized marketing campaigns to drive sales through digital advertising, content, and in-person interactions.

A strategic thinker and hands-on person, you're as comfortable speaking with customers and understanding what makes them tick, as you are investigating data, and utilizing it to drive multi-channel campaigns. This role will help run our marketing pipeline and drive leads. This is a rare opportunity to define the future of one of the world's most innovative agritech products and brands, and be part of a fast-growing, high-performing team.

What your day could look like

• Field marketing & campaign management: Develop and execute field marketing strategies that drive brand awareness, generate qualified leads, and build strong customer relationships. Prioritize insights from our customers, US ranchers and the market to inform campaigns, social media presence, and tailored content that resonates with our target audience. Work closely with our global teams to align on messaging and brand strategies while creating content across multiple channels and establish Halter as a virtual fencing leader.
• Event planning & vendor engagement: Plan, organize and manage key industry events, from large conferences to customer-focused field days on ranches. Build and strong ties with ranchers, industry partners, and stakeholders to increase brand visibility, tell the Halter story and generate leads. Host events at customer farms to showcase success stories and meet prospective customers.
• Digital marketing optimization & content creation: Manage our marketing funnel, from lead generation to conversion, leveraging tools like HubSpot, Salesforce, and SEMrush to create, launch, and optimize paid and organic campaigns. Bring an analytical mindset to continuously track metrics and improve performance. Build strong content across our social media channels, newsletters, email campaigns and website.
• Customer engagement: Visit ranches to connect directly with our customers, gather insights, and create authentic, valuable and relatable content. Gain a deep understanding of the needs and challenges our customers face to inform messaging.
• Collaborating: Work cross-functionally with sales, product, and global marketing teams to deliver successful marketing campaigns. Adapt quickly to changes in a fast-paced environment, embracing new ideas and continuously innovating to meet the evolving needs of our customers and industry.

Who we're looking for

• Marketing acumen: You bring 3-5 years of experience in events and marketing. You're willing to dive into any marketing initiative, with a deep understanding of tools such as Google Analytics, Google Ads, HubSpot, Salesforce, and SEMrush.
• Detail-oriented event manager: You have proven your ability to organize and execute successful events, and excel at building rapport with customers, partners, vendors and internal teams. You take pride in creating successful experiences with close attention to detail with flawless execution. Your work ethic is unmatched and you are highly resourceful at getting the job done efficiently and effectively.
• Proactive & results-driven: You are a self-starter with a demonstrated ability to independently drive marketing initiatives and deliver results in a fast-paced, dynamic environment and can prioritize tasks based on overall team goals.
• Team-oriented: You are a true team player who thrives in a collaborative, humble, and accountable environment. You're eager to learn and grow alongside your colleagues, sharing knowledge and best practices to elevate the team as a whole. Your ability to adapt and stay agile in a fast-moving environment makes you a key contributor to the success of the broader team.

Bonus Experience (Nice to Haves)

• Familiarity with marketing automation, lead nurturing, or sales funnel optimization.
• Experience working in a fast-growing tech or startup environment.
• Hands-on experience in content marketing or social media strategy.

Why our team loves working at Halter

• A genuine and shared connection to our mission to make a difference in the world.
• The excitement, risk, and reward of a high-growth technology scale-up.
• The pride of joining and launching an iconic New Zealand technology company in the USA! We're growing successfully on the global stage.
• The opportunity to work with and grow together with an enthusiastic, and highly gifted team with diverse backgrounds.
• The opportunity to supercharge your career in a supportive and caring environment.
• Our ideas are truly valued, we are able to move fast, and our impact is real.
• Our personal growth is important. Halter offers an annual USD$750 self-development budget to be used for anything that fuels personal growth.
• Health Benefits - We offer best-in-class insurance for our employees, so they can care for themselves and their families.
• Our time to recharge is valued, we're offered wellness leave and unlimited paid annual leave.
• We are proud to match up to 4% of each employee's 401(k) contribution per paycheck.

$75,000 - $105,000 a year

About Halter

At Halter, we're on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break? No quad bikes, no dogs, no fences. Just a group of cattle walking at their own pace. People say it looks like magic. Our customers are revolutionizing grazing with Halter. It's changing lives and transforming an industry. People join Halter to do meaningful work. By joining us you'll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We're committed to delivering real change in the world - this isn't easy, and in truth, we love that it's hard. We're backed to deliver on a mission that matters by Tier 1 investors including Bessemer Venture Partners, DCVC, Blackbird, Promus Ventures, Rocket Lab's Peter Beck and Icehouse ventures.

To find out more, visit our careers website, LinkedIn & Instagram.

Join our team

Halter is committed to promoting a diverse and inclusive workplace - a place where we can each be ourselves and do the best work of our lives. Research shows that while men apply to jobs when they meet an average of 60% of the requirements, women and under-represented groups of candidates tend to only apply when they meet every requirement. If you think you have what it takes but don't necessarily tick every requirement on this job description, please still get in touch and apply to Halter. We'd love to chat to see if you'll be an epic fit!

If this opportunity sounds like you, please apply below by sending through your cover letter explaining why you're excited about this role and working at Halter, along with your CV, and we'll be in touch!

Please also feel free to check out the careers page for more information on working at Halter and don't forget to follow us on LinkedIn & Instagram.