Vice President of Marketing

Everyone says they want to change the world. We’re looking for people who actually will.

Alliance Defending Freedom is an alliance-building legal organization that advocates for the right of people to freely live out their faith. Please visit www.adflegal.org/about-us/careers to view our Statement of Faith and Doctrinal Distinctives.

Vice President of Marketing

Alliance Defending Freedom is looking for a highly skilled Vice President of Marketing to join us in one of the following offices: Lansdowne, VA, Scottsdale, AZ, or Dallas, TX. As the Vice President of Marketing, you are a vital part of the Communications team. In this role, you will report to the SVP of Communications and be responsible for marketing and advocacy strategy, brand architecture and management, website strategy, and the integration of several digital communications tools used by ADF to reach and grow audiences effectively. Acquisition, cultivation, and fulfillment—in partnership with the Direct Response Team—will fall within your responsibility.

The Vice President is responsible for powerfully representing ADF's brand and working in accordance with strategic and messaging priorities across the broader Communications Team.

Your Essential Responsibilities

Responsibilities:

• Define and execute the overall organization’s digital content strategy, ensuring that objectives are measurable, content is strategic and optimized to meet organizational and key stakeholder objectives
• Partner with the ADF social media team, giving feedback on content and strategy
• Define and execute the organization’s overall digital content strategy, ensuring that objectives are measurable and content is strategic and optimized to meet organizational and key stakeholder objectives
• Manage the ADF brand strategy, integrate that strategy throughout the organization, oversee the brand architecture, and grow brand recognition and awareness
• Define measurable KPIs for marketing and web performance and consistently track progress that can be reported to the Executive Leadership Team.
• Create and execute marketing campaigns that either elevate brand awareness and recognition or effectively drive our message related to ADF legal work
• Act as the primary accountability stakeholder and decision-making authority for website, email, and other communication initiatives.
• Create, implement, and measure an organic SEO strategy to increase engagement, web traffic and advocacy, and ministry friend resources to make ADF a household name
• Identify new digital strategies and platforms to grow ADF’s base of supporters
• Work closely with members of the Direct Response Team to support fundraising initiatives and ensure we meet clear, measurable objectives that continually increase fundraising
• Ensure consistency of message and alignment with strategic objectives and the ADF brand
• Build lean processes that ensure all digital content is accurate, proofread, tested, fits within the website architecture, and adheres to website and SEO best practices
• Establish and maintain relationships with key internal stakeholders, ensuring website visibility and optimization for various audiences
• Work closely with the web team to set website priorities, develop lean testing procedures, and optimize for consistently increasing engagement, cultivation, and conversion
• Establish protocols and processes for engaging fast-paced issues and breaking news campaigns
Uphold the organization’s visual and written standards for content, evaluating content for message consistency and compliance with ADF brand, policies, style, tone, and SEO best practices

Communication Responsibilities:

• Ensure that all digital communication products are synchronized across all channels
• Work closely with Software Integration and Web Services to capture, report, and present data and analysis on campaign performance
• Lead and participate in ideation sessions and proactively integrate digital direct response campaigns with other marketing efforts to ensure consistent messaging, visuals, and actions

Other Responsibilities:

• You will be asked to perform related duties or special projects as assigned
• Be responsible for making financially bearing decisions
• Stay up to date with the latest marketing trends, technology, and best practices
• Research competition, investigate benchmarks, and provide suggestions for improvement

As a Team Leader, you will:

• Oversee an innovative team of marketers, writers, strategists, and technicians to coach, equip, and otherwise ensure the professional development of direct reports
• Work to grow an internal team that effectively creates and executes the organizational objectives according to best website practices
• Create measurable KPIs for each team member regarding their focus area
• Act as a servant leader by training, encouraging, coaching, and developing your Team Members
• Foster a spirit of trust and innovation in your team
• Meet regularly with your Team Members to discuss their progress and complete performance reviews
• Approve PTO requests, timecards, and expense reports

Skills you need to succeed:

Demonstrated proficiency in:

• Leading a team that is held to standards in messaging, creativity, and KPIs
• Strong proficiency in Microsoft Office and website content management systems
• Knowledge of and direct experience with digital marketing and revenue-based campaign components
• Fundamental understanding of at least one commonly used project management processes
• Excellent organizational skills and attention to detail
• Ability to prioritize, multitask, and achieve deadline goals

Education and/or experience:

• Bachelor’s degree in marketing, advertising, or communications
• 12+ years working in digital marketing, communications, or fundraising

As part of your application, please include a portfolio of your work. You can also email that to recruit@adflegal.org.

ARE YOU LOOKING FOR AN ORGANIZATION WITH A COMPETITIVE

COMPENSATION AND BENEFITS PACKAGE, TOO?

We have it! Alliance Defending Freedom offers team members a competitive compensation and benefits package that includes major medical insurance, dental care, medical and dependent care reimbursement, paid disability, long-term care insurance, and life insurance. We also offer a 401(k) plan with a generous company match. Work and life balance is important to the well-being of our team members. You will receive paid time off (PTO) that starts accruing from your hire date and 11 paid holidays per year.