Experiential Marketing Lead, Global Experiences

Summary:

We're seeking a seasoned experiential marketer to join our Global Experiential + Industry Marketing team, focusing on leading, developing and executing immersive physical and digital brand experiences across consumer and industry events. As Head of Experiential Marketing on the Global Experiences team you will lead a team, strategy and execution supporting Meta's priorities and product launches with a deep understanding of established and emerging technologies. This creative thinker will deliver experiences that break through the noise and showcase our brand, innovative products and their ability to connect people in meaningful ways. A successful candidate will come to the table with established expertise in driving relevant experiences, background working with technology, rooted in strategy and demonstrated managerial skills.

Required Skills:

Experiential Marketing Lead, Global Experiences Responsibilities:

1. Own and develop experiential marketing strategies for global events and activations, while delivering against key performance indicators with measurable results

2. Lead and drive highly nuanced cross-functional projects and experiences

3. Strategic and tactical, with the ability to give clear direction, take frank feedback and enjoy the rapid pace of the business

4. Partnerships and relationships with production agencies, creative agencies and industry to bring strategic concepts to life

5. Drive a 360-degree experiential marketing strategies aligning with Meta's goals

6. Work with Decision Science team to define and report measurement metrics

7. Complex problem solving and the ability to align and drive XFN teams against goals and objectives

8. Oversee marketing and events budget while with close collaboration with finance and planning partners

9. Lead long range planning, identify new opportunities, select and manage partners, vendors, contractors and other resources to achieve business objectives while delivering on budget

10. Executive Leadership presence and comfortability interfacing with all levels across communications and presentations

11. Position includes frequent travel

Minimum Qualifications:

Minimum Qualifications:

12. 10+ years of marketing experience, with a focus on experiential marketing and events

13. 5+ years of experience managing a team

14. Experience in fostering cross-functional working relationships in an organization to drive impact and influence change

15. Expertise in developing and producing innovative hybrid, multi-channel experiences

16. A network of close agency, partner, and vendor relationships

17. Direct experience managing B2B and B2C experiential programs

18. Experience in managing a team, setting and executing against a strategy and leading best in class programs

Preferred Qualifications:

Preferred Qualifications:

19. Experience in AI, tech, marketing technology, retail or media industry

20. Experience in brand marketing, experiential marketing, creative technology

Public Compensation:

$150,000/year to $211,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.