Associate Director, Paid Media

Please put "Paid Media is cool" as the first line of your cover letter or as your headline or your application will be disqualified.

Description

As an Associate Director of Paid Media, you will lead the development and execution of advanced paid media strategies across platforms such as Meta, Google, Bing, TikTok, and LinkedIn. You will manage high-profile accounts, optimize performance, and ensure successful campaign delivery while providing strategic direction to your team. Additionally, you will manage team members, analyze performance data, and stay updated on the latest industry trends to drive innovative and impactful results for clients. This role requires strong leadership, analytical skills, and a passion for delivering excellence in paid media.

Who We Are:

Single Grain is an award-winning digital marketing agency that has been dedicated to driving persistent growth for remarkable companies like Amazon, Uber, and Salesforce since 2009.

We do this by providing industry-leading services around Paid Media, SEO, Content Marketing, CRO, and more.

We are a team of digital marketers. We love what we do, and we help pioneers grow by empowering our clients with winning strategies that lead to faster growth. As a top digital marketing agency, we understand how fast-paced the marketing industry is. We pride ourselves on staying up to date with new algorithms, technology, and trends because that's what keeps us one step ahead of the competition.

As a testament to our digital marketing expertise, we have a Digital Marketing blog with over 200,000 visitors/month, a podcast called 'Marketing School' with over 100 million total downloads, and a YouTube channel with more than 140,000 subscribers.

It's our mission to level up every human by educating and moving the marketing industry forward. Our goal is to help you level up and succeed. We accomplish this through mentoring or training but also by providing great resources and tools.

Check out our website for more on our company culture and values.

Requirements

You are someone who:

• Can independently own the strategy, execution, and optimization of paid media campaigns across multiple platforms.
• Takes charge of your accounts with minimal oversight, proactively solving problems and navigating roadblocks.
• Possesses a strong understanding of how creativity influences performance and is able to leverage those insights for maximum impact.
• Constantly stays updated on industry trends, market dynamics, and new tools and techniques to enhance effectiveness.

• Actively seeks opportunities to improve processes and performance for both yourself and the people team at large.
• Adapts quickly to changing circumstances demonstrating flexibility and an open attitude towards new approaches and strategies.
• Enjoys leading and mentoring others and is comfortable providing constructive feedback

Responsibilities:

• Develop and execute paid media strategies across Meta, Google, Bing, TikTok, LinkedIn, and other emerging platforms for lead gen and/or ecommerce clients (both is a plus!).
• Independently manage multiple accounts with minimal supervision, ensuring all campaigns meet client KPIs and business goals.
• Regularly communicate with clients about performance and address any concerns that arise.
• Troubleshoot issues using available tools and resources, showing a strong ability to self-solve and learn.
• Analyze data (ROI, ROAS, CPA, CTR, etc.) and turn insights into actionable strategies to optimize performance.
• Collaborate with the creative team to ensure high-performing ads and assets are utilized.
• Stay updated with the latest trends and changes in paid media, applying new knowledge to improve campaign results.
• Run A/B tests and take calculated risks to drive positive results for your clients.
• Manage, mentor, and assist junior team members, providing guidance and oversight of their accounts.
• Hold weekly 1:1s with direct reports, support personal development goals, and conduct performance reviews.

Prior Experience:

• 6+ years of campaign management experience, with strategic expertise on multiple advertising platforms (e.g., Google, Facebook, Bing, Twitter, Pinterest, Amazon, etc.)
• 18+ months of experience managing and mentoring direct reports.
• Experience directly managing monthly budgets of $200k-$1M.
• Proven experience with creating innovative paid media strategies and training junior team members on creative solutions.
• Deep platform knowledge and recent hands-on experience.
• Experience with Google Analytics and Tag Manager, ability to flag issues/errors and help troubleshoot.
• Google Ads and Facebook Blueprint certifications are a plus.
• Experience with Google Merchant Center and/or feed management platforms is a plus.

Benefits

• Base Salary: $95,000 - $110,000 + bonus eligibility
• Medical, Dental, and Vision Insurance
• Flexible PTO
• Home Office Stipend
• MacBook Provided
• 100% Remote