Growth Marketing Lead

Anrok is pioneering the way in addressing a crucial challenge for businesses worldwide: navigating the complex realm of sales tax and VAT. As tax regulations continue to change and become more intricate, companies require a dependable and automated solution to manage risk and ensure global compliance doesn't become a drag on their revenue. Anrok's cutting-edge platform seamlessly integrates with various billing and payment systems, streamlining sales tax monitoring, registration, reconciliation, and filing across multiple jurisdictions.

We're rapidly growing after our Series B and seeking a talented Growth Marketing Lead to join our team. The ideal candidate has 5-7 years of experience managing paid advertising campaigns, ideally for a B2B SaaS business. You will be responsible for developing and executing performance marketing strategies that drive measurable growth, customer acquisition, and revenue generation.

You'll join a talented team at Anrok, working within the marketing team and reporting to the Growth Marketing Lead. You'll also collaborate deeply with Anrok's content and ops teams.

In this role, you will:

• Own Anrok's overall growth marketing strategy by developing and executing comprehensive marketing strategies that build brand awareness, generate qualified leads, and optimize conversion rates across all digital and offline marketing channels.
• Build, launch, and optimize performance marketing campaigns across multiple digital channels and ABM
• Develop systematic testing frameworks to improve engagement and conversion rates through the funnel
• Drive conversion rate optimization initiatives through ads, landing pages, and web
• Test and scale new paid ad channels to diversify Anrok's acquisition mix
• Track and analyze performance through the entire funnel, producing detailed reports that identify trends and insights
• Work closely with content marketing to develop campaigns and offers that drive engagement
• Regularly communicate insights and trends to marketing, sales, and executive stakeholders

What excites us:

• 5-7 years of experience in performance marketing, ideally in a B2B SaaS environment, with deep expertise in paid search, paid social, and programmatic advertising platforms.
• Proven track record of scaling paid channels and driving measurable business results
• Strong analytical skills with experience in campaign optimization and performance analysis
• Excellent communication and reporting skills with an emphasis on presenting performance data and actionable insights
• Experience with marketing automation platforms and CRM systems
• Strong project management skills and ability to manage multiple campaigns simultaneously
• Curiosity for emerging strategies and tech related to performance and growth marketing

What we offer:

• The equity upside of an early-stage startup with the product-market fit of a later-stage company.
• Lunches and snacks for those working out of our San Francisco office.
• Medical, dental, and vision insurance covered 100%.
• One Medical membership covered, flexible sick benefits and more.
• Annual learning and development stipend for books, online courses, and conferences, as well as a curious team to share your learnings with.
• One Medical annual membership.
• Annual team offsites and in-person opportunities around our growing Anrok hubs
• Home office setup stipend to ensure you have the equipment you need to thrive at work.

For employees based in the San Francisco Bay Area, we follow a hybrid model where we come into the office 3 days a week to collaborate in person.