Marcomm Inc
Sr. Social Media Analytics Specialist
Marcomm Inc, Minneapolis, MN
Position: Social Media Analytics Specialist
We're Hiring!Marcomm Inc. is seeking an experienced Social Media Analytics Specialist to lead advanced social media measurement and reporting initiatives. In this role, you'll define, execute, and present analytics strategies that fuel informed decision-making, track performance, and elevate social media campaigns. If you're a data-driven professional passionate about transforming raw numbers into actionable insights, this role offers an exciting opportunity to make an impact in a fast-paced, evolving environment.
What You'll Do
Social Media Measurement
Performance Tracking & Insights
Innovation & Expertise
What We're Looking For
Experience & Education
Skills
You'll Love This Role
About MarcommWith over 30 years of expertise, Marcomm Inc. specializes in cultivating marketing, digital marketing, UX/UI, and communication professionals. We are dedicated to fostering growth-for our clients, our community, and our team members. Joining Marcomm means becoming part of a collaborative and innovative team committed to success.
JOB CODE: Social Lights 1
We're Hiring!Marcomm Inc. is seeking an experienced Social Media Analytics Specialist to lead advanced social media measurement and reporting initiatives. In this role, you'll define, execute, and present analytics strategies that fuel informed decision-making, track performance, and elevate social media campaigns. If you're a data-driven professional passionate about transforming raw numbers into actionable insights, this role offers an exciting opportunity to make an impact in a fast-paced, evolving environment.
What You'll Do
Social Media Measurement
- Define and clearly articulate social measurement methodologies tailored to platforms and reporting objectives
- Establish benchmarks and metrics to guide internal teams and clients in evaluating social media performance
- Own the development, execution, and presentation of analytics frameworks that drive strategic decisions
Performance Tracking & Insights
- Track and analyze social platform performance metrics to inform real-time optimizations and long-term strategies
- Deliver meaningful data insights by collaborating with teams in Strategy, Content, Care & Engagement, and Client Success
- Provide analysis for various reporting needs, including pre-launch social listening, campaign performance, quarterly reviews, and channel health
Innovation & Expertise
- Stay ahead of emerging tools, social commerce trends, and platform updates to ensure a cutting-edge analytics approach
- Present complex data in clear, compelling formats that resonate with diverse audiences
What We're Looking For
Experience & Education
- Bachelor's degree in Marketing, Data Analytics, Communications, or equivalent experience
- 8+ years of experience in analytics with a focus on social media insights
Skills
- Expertise with native social platform analytics (Meta, Instagram, TikTok, YouTube, LinkedIn, etc.) and third-party tools especially Sprinklr and others (Meltwater, Brandwatch, etc.)
- Ability to translate raw data into actionable insights aligned with business goals
- Proficiency in presenting data through reports, visual dashboards, and live presentations
- Strong collaboration skills, with experience mentoring team members in social analytics
- Proficiency in Excel, Google Sheets, Tableau, Power BI, and presentation tools like Keynote, PowerPoint, and Google Slides
You'll Love This Role
- Work with a team of experts to deliver impactful social reporting and insights
- Be part of an inclusive and innovative organization with over 30 years of success
- Develop and refine cutting-edge analytics strategies in a dynamic, fast-paced environment
- Contribute directly to high-impact social media campaigns that exceed client goals
About MarcommWith over 30 years of expertise, Marcomm Inc. specializes in cultivating marketing, digital marketing, UX/UI, and communication professionals. We are dedicated to fostering growth-for our clients, our community, and our team members. Joining Marcomm means becoming part of a collaborative and innovative team committed to success.
JOB CODE: Social Lights 1