Adobe
Director, DX Marketing PMO, Content
Adobe, San Jose, California, United States, 95123
Our Company
Are you the right applicant for this opportunity Find out by reading through the role overview below.
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity Reporting directly to the Sr. Director of Adobe’s Digital Experience Marketing PMO, this role will be responsible for leading the definition, creation, and execution of the product-to-customer GTM lifecycle for Adobe’s DX Content category. This exciting role will partner closely with cross-functional teams across Global Marketing, Worldwide Field Operations, and the DX Product Management groups to develop marketing strategies, campaigns, and plans aligned with overall go-to-market and revenue goals. Defining great customer engagements and developing an integrated end-to-end operating model across customer interactions is paramount to success. This role is global in nature and will partner with leadership across the Americas, EMEA, APAC, and Japan to focus on best-in-breed account-based marketing, targeted demand generation, and nurture efforts. What You’ll Do
Leverage market and customer research to build integrated Go-To-Market plans, including in-person, digital events, and high-value marketing activities
Build and manage integrated marketing strategy, bill of materials, and customer/audience targeting across Adobe’s Content family of products including Adobe Experience Manager and Workfront
Audit end-to-end GTM content and customer experiences to ensure consistency and easy navigability with a focus on the CMS, digital asset management, and work management spaces
Collaborate with global marketing peers to evaluate and optimize campaign efforts, spend, and return across channels and markets
Collaborate with Sales, Sales Ops, Product, and Partner teams to ensure alignment of go-to-market strategies with overall business objectives
Track and measure the effectiveness of go-to-market initiatives, providing regular reporting and insights to key collaborators
What You Need to Succeed
15 years + of proven experience managing a complex end-to-end GTM function at a top SaaS organization, management consulting firm, or similar field
Deep experience with Adobe’s Content suite of products or competitors like Drupal, WordPress, Magnolia, Binder, etc.
Strong C-Level executive presence and communication skills, with the ability to engage and inspire senior executives, including presenting your vision
Outstanding problem-solving and analytical skills, including talent for conducting research, analyzing data, developing hypotheses, and synthesizing recommendations
Proven track record in successfully bringing new products to market and inspiring change initiatives across a large global organization
Ability to develop tactical initiatives that improve productivity and performance with a background of introducing innovative reporting and insight capabilities
High degree of intellectual curiosity and ability to absorb new concepts quickly
Results-focused; consistent track record in meeting and exceeding revenue/output targets
Experience in subscription revenue environment
MBA or advanced degree a plus
At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer. Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status.
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Are you the right applicant for this opportunity Find out by reading through the role overview below.
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity Reporting directly to the Sr. Director of Adobe’s Digital Experience Marketing PMO, this role will be responsible for leading the definition, creation, and execution of the product-to-customer GTM lifecycle for Adobe’s DX Content category. This exciting role will partner closely with cross-functional teams across Global Marketing, Worldwide Field Operations, and the DX Product Management groups to develop marketing strategies, campaigns, and plans aligned with overall go-to-market and revenue goals. Defining great customer engagements and developing an integrated end-to-end operating model across customer interactions is paramount to success. This role is global in nature and will partner with leadership across the Americas, EMEA, APAC, and Japan to focus on best-in-breed account-based marketing, targeted demand generation, and nurture efforts. What You’ll Do
Leverage market and customer research to build integrated Go-To-Market plans, including in-person, digital events, and high-value marketing activities
Build and manage integrated marketing strategy, bill of materials, and customer/audience targeting across Adobe’s Content family of products including Adobe Experience Manager and Workfront
Audit end-to-end GTM content and customer experiences to ensure consistency and easy navigability with a focus on the CMS, digital asset management, and work management spaces
Collaborate with global marketing peers to evaluate and optimize campaign efforts, spend, and return across channels and markets
Collaborate with Sales, Sales Ops, Product, and Partner teams to ensure alignment of go-to-market strategies with overall business objectives
Track and measure the effectiveness of go-to-market initiatives, providing regular reporting and insights to key collaborators
What You Need to Succeed
15 years + of proven experience managing a complex end-to-end GTM function at a top SaaS organization, management consulting firm, or similar field
Deep experience with Adobe’s Content suite of products or competitors like Drupal, WordPress, Magnolia, Binder, etc.
Strong C-Level executive presence and communication skills, with the ability to engage and inspire senior executives, including presenting your vision
Outstanding problem-solving and analytical skills, including talent for conducting research, analyzing data, developing hypotheses, and synthesizing recommendations
Proven track record in successfully bringing new products to market and inspiring change initiatives across a large global organization
Ability to develop tactical initiatives that improve productivity and performance with a background of introducing innovative reporting and insight capabilities
High degree of intellectual curiosity and ability to absorb new concepts quickly
Results-focused; consistent track record in meeting and exceeding revenue/output targets
Experience in subscription revenue environment
MBA or advanced degree a plus
At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer. Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status.
#J-18808-Ljbffr