ENGINEERINGUK
Senior Manager, Marketing Operations
ENGINEERINGUK, Seattle, Washington, us, 98127
Employer: Expedia Group
Are you the right applicant for this opportunity Find out by reading through the role overview below. Location: Seattle, Washington, United States Salary: USD 146,000.00 - 204,500.00 per year; potential increase to USD 233,500.00 Closing date: 20 Dec 2024 Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We`re building a more open world. Join us. Travel Partnerships and Media (TPM) helps partners deliver excellent traveler and B2B experiences, driving growth for them and the EG marketplace through competitive supply, a valued advertising and travel media network, and affiliate solutions. Position Overview The Senior Manager, Marketing Operations will be a member of the TPM Marketing Operations team heading up a team dedicated to either our Hotel Markets or Strategic Audiences partners, leading marketing automation strategies and campaigns that are powered by data and leverage real-time insights to create a personalized partner experience. What you’ll do:
Own the marketing automation strategy and work with teams to create an implementation, operations, and measurement plan with a focus on building scalable campaigns that drive engagement and revenue. Own delivery and manage the roadmap for your assigned line of business group, leading and mentoring junior team members to support on-time project delivery. People manage your line of business support team, managing resource allocation and project planning, as well as mentoring and developing the team. Create collaborative partnerships with cross-functional decision-makers, including sales, product, and marketing leadership to get internal buy-in and effectively execute the marketing automation function. Support product and marketing stakeholders to gather requirements and understand campaign strategy to effectively design, develop, test, and deploy automated campaigns. Champion marketing data quality and governance in partnership with Legal, IT, and Business Systems by maintaining customer and marketing database hygiene and compliance with GDPR, CPRA, and other consumer rights regulations. Build, maintain, and leverage a best-in-class marketing technology stack to drive multi-channel lifecycle marketing programs to support acquisition and retention throughout the partner lifecycle. Establish key marketing operations processes to support growth of sales pipeline: lead definitions and stages, lead scoring, ABM operations, campaign optimization, and conversion rate optimization. Partner with data teams to ensure that the requirements for data triggers and formatting are met for successful Marketo consumption and execution. Evaluate and optimize programs based on ROI and performance analytics. Who you are:
Bachelor's degree in marketing or sales-related field; or equivalent related professional experience. 10+ years of B2B marketing experience, particularly in using marketing technologies to deliver marketing content across multiple channels and drive operational efficiencies. Must have significant, advanced, and recent Marketo experience, preferably with Marketo Certified Expert credentials. Demonstrable experience with Salesforce to Marketo integrations, both native and custom API. Ability to take marketing concepts/requirements and translate them into functional specifications for developers and system admins. Solid understanding of principles of data, how data is structured and organized, how it flows between systems, etc. Ability to personally leverage API connections between connected systems from provisioning to execution to reporting of outcomes. Leverage the foundation and fundamentals in place to drive continuous improvement and operational efficiencies while both maintaining quality and driving innovation. Groom the enterprise mindset of connecting data & systems so we can realize immediate gains but ensure sustainability and growth. Coach and mentor the extended team on marketing automation methodologies, principles, and practices. If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request. We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group Media Solutions, Expedia Local Expert®, CarRentals.com, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved.
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Are you the right applicant for this opportunity Find out by reading through the role overview below. Location: Seattle, Washington, United States Salary: USD 146,000.00 - 204,500.00 per year; potential increase to USD 233,500.00 Closing date: 20 Dec 2024 Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We`re building a more open world. Join us. Travel Partnerships and Media (TPM) helps partners deliver excellent traveler and B2B experiences, driving growth for them and the EG marketplace through competitive supply, a valued advertising and travel media network, and affiliate solutions. Position Overview The Senior Manager, Marketing Operations will be a member of the TPM Marketing Operations team heading up a team dedicated to either our Hotel Markets or Strategic Audiences partners, leading marketing automation strategies and campaigns that are powered by data and leverage real-time insights to create a personalized partner experience. What you’ll do:
Own the marketing automation strategy and work with teams to create an implementation, operations, and measurement plan with a focus on building scalable campaigns that drive engagement and revenue. Own delivery and manage the roadmap for your assigned line of business group, leading and mentoring junior team members to support on-time project delivery. People manage your line of business support team, managing resource allocation and project planning, as well as mentoring and developing the team. Create collaborative partnerships with cross-functional decision-makers, including sales, product, and marketing leadership to get internal buy-in and effectively execute the marketing automation function. Support product and marketing stakeholders to gather requirements and understand campaign strategy to effectively design, develop, test, and deploy automated campaigns. Champion marketing data quality and governance in partnership with Legal, IT, and Business Systems by maintaining customer and marketing database hygiene and compliance with GDPR, CPRA, and other consumer rights regulations. Build, maintain, and leverage a best-in-class marketing technology stack to drive multi-channel lifecycle marketing programs to support acquisition and retention throughout the partner lifecycle. Establish key marketing operations processes to support growth of sales pipeline: lead definitions and stages, lead scoring, ABM operations, campaign optimization, and conversion rate optimization. Partner with data teams to ensure that the requirements for data triggers and formatting are met for successful Marketo consumption and execution. Evaluate and optimize programs based on ROI and performance analytics. Who you are:
Bachelor's degree in marketing or sales-related field; or equivalent related professional experience. 10+ years of B2B marketing experience, particularly in using marketing technologies to deliver marketing content across multiple channels and drive operational efficiencies. Must have significant, advanced, and recent Marketo experience, preferably with Marketo Certified Expert credentials. Demonstrable experience with Salesforce to Marketo integrations, both native and custom API. Ability to take marketing concepts/requirements and translate them into functional specifications for developers and system admins. Solid understanding of principles of data, how data is structured and organized, how it flows between systems, etc. Ability to personally leverage API connections between connected systems from provisioning to execution to reporting of outcomes. Leverage the foundation and fundamentals in place to drive continuous improvement and operational efficiencies while both maintaining quality and driving innovation. Groom the enterprise mindset of connecting data & systems so we can realize immediate gains but ensure sustainability and growth. Coach and mentor the extended team on marketing automation methodologies, principles, and practices. If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request. We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group Media Solutions, Expedia Local Expert®, CarRentals.com, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved.
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