Director, Digital Marketing & AI

Responsibilities:

Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants. Oversee the planning and execution of digital media strategies, that drive awareness and engagement, including SEO/SEM, display advertising, social media marketing and email marketing to achieve campaign objectives and to maximize ROI Leverage existing and new digital channels such as paid media, web, email, webinars, CTV,SEO, retargeting, content syndication, and third-party partnerships, AI technologies and platforms Drive digital testing strategies Lead reporting and analytics for WSA’s digital marketing efforts. Deliver campaign performance reports to stakeholders. Track and monitor campaign performance using AI analytics to refine strategies and enhance ROI. Develop and oversee AI-driven marketing strategies aligned with company objectives. Provide guidance on integrating AI in lead generation, campaign management, and content strategy. Stay updated on AI and digital marketing trends to improve campaign effectiveness. Work closely with cross-functional teams to integrate AI technologies into marketing initiatives. Formulate, execute, and oversee comprehensive digital marketing strategies to enhance brand visibility, foster engagement, and drive lead generation across all digital platforms, including websites, social media, and paid advertising Leverage AI tools and technologies to optimize digital campaigns and automate marketing workflows Partner with external agencies and in-house creative teams to develop high impact digital campaigns. Manage and evaluate agency performance to ensure alignment with business goals and brand standards. Collaborate across brands and business units Partner closely with global to execute and implement global initiatives Requirements: Bachelor’s degree Comfortable operating in a matrix organization, with global and local stakeholders. Deep experience in digital B2B and B2C marketing strategies. Experience with lead generation, developing digital initiatives collaborating across marketing, sales, product management to deepen relationships with existing customers, attract new customers, convert prospects. Ability to lead all digital marketing initiatives from campaign ideation to execution, measurement and optimization and ensuring all digital efforts are integrated with relevant company functions to achieve company objectives. Experience using AI to increase performance, use of AI to create and distribute content

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