Omnicom Media Group US Annalect
Senior Director, Marketing Intelligence
Omnicom Media Group US Annalect, New York, New York, us, 10261
About Annalect
Annalect is the Data & Technology arm of Omnicom Media Group
Annalect's 2,000+ innovators leverage data and technology to help clients across Omnicom build relationships that matter - whether that means fostering consumers' trust in brands, building new experiences, or delivering advanced analytics where it's most needed. Annalect is the driving force behind Omni, Omnicom's unique open operating system, which works hand-in-hand with clients' and partners' data and tools, to orchestrate better marketing outcomes.
Annalect's unique approach to data and technology - one that relies on transparency, neutrality, and interoperability - allows us to deliver purpose-built and scalable solutions that make data actionable. Our advanced teams of product leaders, data scientists, consultants, and engineers enable us to meet the business goals of our internal and external clients.
Team Overview
With the adoption of Omni as Omnicom's marketing insights and data platform, the holding company is centralizing its capabilities and provisioning data throughout the organization, resulting in better, faster, and more intelligent decisions for our clients. Annalect created the Marketing Intelligence function to lead the charge, which includes developing new data pipelines, reporting solutions, and implementing performance reporting into Omni.
Position Overview
This role will ensure that our agency and client teams have access to timely, accurate, reliable data they can use to quickly make critical business decisions. Increasingly, the role needs to ensure these business decisions, analyses and optimizations are powered by AI either through ensuring accurate data, detecting & democrotizing insights, or automatically making optimizations in real time. In order to achieve these goals, the role needs to excel in the following Marketing Intelligence competencies: Reporting, Data, and Technology Expertise Media and Marketing Industry Knowledge Data Quality, QA, Automation and Governance Delivery, Project Management, and Process Development Account, Stakeholder, and Relationship Management Creativity, Innovation, and Problem Solving Business Impact and Company Advancement Key Responsibilities
Leverages mastery of tools, systems, workflows, and teams to guide and evolve the team - streamlining and designing our most complex processes, suggesting organizational design and responsibilities, and leading implementation or selection of new partners or vendors Leads the design and execution of our most complex projects
Support the design and implementation of taxonomy and naming conventions Enforce governance and high data quality standards Effectively navigates roadblocks of all sizes and builds mitigating components across our processes and people to ensure the success of our most challenging engagements Stays abreast of industry and market developments and surfaces applications and opportunities for us to evolve as a team Sees business impact beyond team and function, connecting prioritization and work delivery to broader Annalect, Omnicom Group, and client goals Manages and evolves the structure, organizational design, and individual role design of the function Expert-level knowledge across the firm, with the ability to connect dots and grow the overall bench knowledge/strength of the team Lead the organization in marketing intelligence capabilities, including data visualization, taxonomy, governance, campaign dashboarding, reporting, and data services Serve as the company's champion of data quality and use of data for better decision-making Campaign Reporting Capability Delivery
Accountable for defining and managing technology-driven processes that enable efficient access to usable data for analysis and presentation to empower agency teams to make informed decisions about their client's business in support of both U.S. and global accounts Support the development of business cases and transition campaign reporting delivery to the organization. Operate as an extension of offshore Annalect teams to support the successful delivery of campaign data solutions Lead a community surrounding campaign reporting with global Omnicom Media Group agencies to strengthen integration and adoption of Omni's campaign reporting capabilities Provide expertise across data sources to drive the development of governance solutions (processes, technologies, etc.) to ensure achieving service level performance across accuracy, completeness, timeliness, and access rights Campaign Reporting Capability Development
Drive rapid development of innovative campaign reporting solutions Serve as the business lead for campaign reporting, providing requirements to the product organization that address campaign reporting needs across Omnicom networks and agencies Drive vision for campaign reporting solutions to ensure Omnicom's capability is competitive in the market and leverages modern technologies, including defining new metrics, implementing machine learning/artificial intelligence, and enhancing data visualizations Ensure the capability delivers on-demand access to agency teams and clients in a manner that facilitates intuitive understanding and sound decision-making, be it through dashboards, reports, data services, or analytic environments Support rollout of capabilities across Omnicom agency networks Develop a plan for the engagement model across OMG functions and teams, including defining a process for the roll-outSupport Product Marketing as a product SME to inform the development of marketing materials Required Skills And Qualifications
BS/BA or MS in Business, Marketing, Statistics, Mathematics, Data Science, Information Systems, Computer Science, Engineering, or a relevant field 12+ years' experience in marketing science, advertising analytics, data operations, business intelligence, or campaign insights, ideally in a media or agency environment 5+ years in marketing agency or directly working with marketing data - ideally focusing on paid media Proficiency with advertising technology platforms and data quality/transformation tools is required. Experience with DBT or Great Expectations preferred. Knowledge of cloud technologies and project management tools is required. Experience with Starburst, Smartsheet, and/or JIRA preferred. Expert in business intelligence technologies; direct use of PowerBI or Salesforce Marketing Cloud Intelligence (f/k/a Datorama) is required. Experience with Tableau or Looker, Experience with programming/query languages for business intelligence purposes, including fluency in SQL, is strongly preferred. Familiarity with Python, JavaScript, or DAX is preferential. Ability to influence and manage cross-functional teams without formal authority; extensive involvement on projects including offshore, technology, operations, vendor, or agency teams required Ability to oversee all stages of the Customer Lifecycle (Awareness, Conversion, Purchase, Activation, Renewal, and Referral) and distill technical information for non-technical audiences preferred; demonstrated success working with global, analytics, and client teams required Previous roles supporting solutions engineers, technical account managers, project managers, product managers, or business intelligence developers preferred Excellent communications skills; experience communicating across functional groups and leadership teams with varying degrees of technical background preferred Perks of working at Annalect
Culture! We have an incredibly fun, collaborative environment that encourages engagement and work/life balance Generous PTO that includes vacation days, personal days, a fantastic Summer Friday program and extended time off around the holiday season. As part of Omnicom, we have the backing and resources of a global billion-dollar company, but also have the flexibility and pace of a "startup" - we move fast, break things, and innovate.
#LI-SY1
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Compensation Range
$133,000-$190,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
Annalect, a division of Omnicom Media Group is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
Review Our Recruitment Privacy Notice
Annalect is the Data & Technology arm of Omnicom Media Group
Annalect's 2,000+ innovators leverage data and technology to help clients across Omnicom build relationships that matter - whether that means fostering consumers' trust in brands, building new experiences, or delivering advanced analytics where it's most needed. Annalect is the driving force behind Omni, Omnicom's unique open operating system, which works hand-in-hand with clients' and partners' data and tools, to orchestrate better marketing outcomes.
Annalect's unique approach to data and technology - one that relies on transparency, neutrality, and interoperability - allows us to deliver purpose-built and scalable solutions that make data actionable. Our advanced teams of product leaders, data scientists, consultants, and engineers enable us to meet the business goals of our internal and external clients.
Team Overview
With the adoption of Omni as Omnicom's marketing insights and data platform, the holding company is centralizing its capabilities and provisioning data throughout the organization, resulting in better, faster, and more intelligent decisions for our clients. Annalect created the Marketing Intelligence function to lead the charge, which includes developing new data pipelines, reporting solutions, and implementing performance reporting into Omni.
Position Overview
This role will ensure that our agency and client teams have access to timely, accurate, reliable data they can use to quickly make critical business decisions. Increasingly, the role needs to ensure these business decisions, analyses and optimizations are powered by AI either through ensuring accurate data, detecting & democrotizing insights, or automatically making optimizations in real time. In order to achieve these goals, the role needs to excel in the following Marketing Intelligence competencies: Reporting, Data, and Technology Expertise Media and Marketing Industry Knowledge Data Quality, QA, Automation and Governance Delivery, Project Management, and Process Development Account, Stakeholder, and Relationship Management Creativity, Innovation, and Problem Solving Business Impact and Company Advancement Key Responsibilities
Leverages mastery of tools, systems, workflows, and teams to guide and evolve the team - streamlining and designing our most complex processes, suggesting organizational design and responsibilities, and leading implementation or selection of new partners or vendors Leads the design and execution of our most complex projects
Support the design and implementation of taxonomy and naming conventions Enforce governance and high data quality standards Effectively navigates roadblocks of all sizes and builds mitigating components across our processes and people to ensure the success of our most challenging engagements Stays abreast of industry and market developments and surfaces applications and opportunities for us to evolve as a team Sees business impact beyond team and function, connecting prioritization and work delivery to broader Annalect, Omnicom Group, and client goals Manages and evolves the structure, organizational design, and individual role design of the function Expert-level knowledge across the firm, with the ability to connect dots and grow the overall bench knowledge/strength of the team Lead the organization in marketing intelligence capabilities, including data visualization, taxonomy, governance, campaign dashboarding, reporting, and data services Serve as the company's champion of data quality and use of data for better decision-making Campaign Reporting Capability Delivery
Accountable for defining and managing technology-driven processes that enable efficient access to usable data for analysis and presentation to empower agency teams to make informed decisions about their client's business in support of both U.S. and global accounts Support the development of business cases and transition campaign reporting delivery to the organization. Operate as an extension of offshore Annalect teams to support the successful delivery of campaign data solutions Lead a community surrounding campaign reporting with global Omnicom Media Group agencies to strengthen integration and adoption of Omni's campaign reporting capabilities Provide expertise across data sources to drive the development of governance solutions (processes, technologies, etc.) to ensure achieving service level performance across accuracy, completeness, timeliness, and access rights Campaign Reporting Capability Development
Drive rapid development of innovative campaign reporting solutions Serve as the business lead for campaign reporting, providing requirements to the product organization that address campaign reporting needs across Omnicom networks and agencies Drive vision for campaign reporting solutions to ensure Omnicom's capability is competitive in the market and leverages modern technologies, including defining new metrics, implementing machine learning/artificial intelligence, and enhancing data visualizations Ensure the capability delivers on-demand access to agency teams and clients in a manner that facilitates intuitive understanding and sound decision-making, be it through dashboards, reports, data services, or analytic environments Support rollout of capabilities across Omnicom agency networks Develop a plan for the engagement model across OMG functions and teams, including defining a process for the roll-outSupport Product Marketing as a product SME to inform the development of marketing materials Required Skills And Qualifications
BS/BA or MS in Business, Marketing, Statistics, Mathematics, Data Science, Information Systems, Computer Science, Engineering, or a relevant field 12+ years' experience in marketing science, advertising analytics, data operations, business intelligence, or campaign insights, ideally in a media or agency environment 5+ years in marketing agency or directly working with marketing data - ideally focusing on paid media Proficiency with advertising technology platforms and data quality/transformation tools is required. Experience with DBT or Great Expectations preferred. Knowledge of cloud technologies and project management tools is required. Experience with Starburst, Smartsheet, and/or JIRA preferred. Expert in business intelligence technologies; direct use of PowerBI or Salesforce Marketing Cloud Intelligence (f/k/a Datorama) is required. Experience with Tableau or Looker, Experience with programming/query languages for business intelligence purposes, including fluency in SQL, is strongly preferred. Familiarity with Python, JavaScript, or DAX is preferential. Ability to influence and manage cross-functional teams without formal authority; extensive involvement on projects including offshore, technology, operations, vendor, or agency teams required Ability to oversee all stages of the Customer Lifecycle (Awareness, Conversion, Purchase, Activation, Renewal, and Referral) and distill technical information for non-technical audiences preferred; demonstrated success working with global, analytics, and client teams required Previous roles supporting solutions engineers, technical account managers, project managers, product managers, or business intelligence developers preferred Excellent communications skills; experience communicating across functional groups and leadership teams with varying degrees of technical background preferred Perks of working at Annalect
Culture! We have an incredibly fun, collaborative environment that encourages engagement and work/life balance Generous PTO that includes vacation days, personal days, a fantastic Summer Friday program and extended time off around the holiday season. As part of Omnicom, we have the backing and resources of a global billion-dollar company, but also have the flexibility and pace of a "startup" - we move fast, break things, and innovate.
#LI-SY1
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Compensation Range
$133,000-$190,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
Annalect, a division of Omnicom Media Group is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
Review Our Recruitment Privacy Notice