Tiugo
Product Marketing Manager
Tiugo, Boston, Massachusetts, us, 02298
About Us
A modern alternative to WordPress, Butter is bettering the way teams build websites and apps. We're a SaaS startup that delivers value to Developers and Marketers through a headless, API-based CMS (Content Management System) and blogging platform. Butter is a developer-friendly CMS that enables developers to build modern apps while also providing their marketing teams with the tools needed to make website content updates. Our Software Developers and Marketers customer base comes from a widely varied set of industries.
We are part of Tiugo Technologies, a launchpad for new developer platforms, helping software companies accelerate growth, increase operating efficiency, and scale their business. Tiugo contains a suite of brands that are API-first, market-leading developer platforms focused on content creation and digital collaboration. Tiugo's current family of brands includes CKEditor, TinyMCE, ButterCMS, and Uploadcare.
Together our products have powered millions of software applications and websites. Enabling content and communication in everything from Microsoft to NASA, you might not know our name, but you've probably used our software.
Your Role
As a Product Marketing Manager for Butter, you will play a crucial role in shaping the success and growth of our products.
Your primary responsibilities will revolve around developing and executing strategic marketing initiatives to enhance the product's market presence and customer engagement. You will work closely with cross-functional teams, including product development, marketing, sales, and customer support, to achieve your objectives.
Key Responsibilities
Go-to-Market Strategy: Develop and execute comprehensive go-to-market plans for new product releases and updates, ensuring a seamless product launch process. Messaging Strategy: Develop and maintain consistent and compelling messaging strategies for the Butter product and features, ensuring that key value propositions and product benefits are effectively communicated to the target audience. Win/Loss Analysis: Conduct win/loss analysis to understand customer feedback, preferences, and reasons behind customer decisions. Use this information to refine the product and marketing strategies. Competitive Research: Keep a close eye on the competitive landscape, continuously monitoring and analyzing competitor products and strategies to position ButterCMS effectively. Content development: Create compelling and informative marketing collateral including product guides, case studies, whitepapers, and more, to educate customers, prospects, and partners. Sales enablement: Provide high-value sales tools, training, and marketing assets to empower sellers to effectively communicate the value of ButterCMS to potential customers. Event Management: Work with our Events Manager to plan and coordinate events, such as webinars, conferences, and workshops, to promote ButterCMS and engage with the target audience effectively. User Education: Identify and implement new ways to educate users about existing ButterCMS product features. Stakeholder Management: Develop and nurture relationships with key internal and external stakeholders, including partners, customers, and industry influencers, to strengthen ButterCMS's market presence and promote collaboration. Market Research: Stay up-to-date with industry trends, user needs, and market dynamics to identify opportunities and threats for ButterCMS. Uncover new business opportunities, such as new use cases and new segments to go after. Metrics-Driven Expectations: You'll be responsible for driving measurable outcomes, including traffic analysis, product trial conversion rates, feature adoption, and engagement metrics. Skills and Experience
5+ years of experience in Product Marketing, preferably in B2B SaaS promoting product offerings for marketers, software developers or product managers. Strong understanding of the software development life cycle, the developer audience, and the developer ecosystem Strong analytical skills to analyze market data and customer feedback Excellent communication and presentation skills Ability to work in a cross-functional team and lead projects effectively Creative thinking and problem-solving skills Experience with working with global remote teams is preferred Familiarity with martech, content management or creation, or e-commerce products is a plus Why Join Butter
Our people are a huge part of what makes Butter a great place to work! Aside from a great team, some of our benefits include:
Extra paid leave and dedicated funds to pursue personal development (up to 5 days and $1500 a year based on tenure) Access to a mental health and wellbeing platform with 24/7 dedicated psychological support, and targeted programs to promote wellness Competitive medical, retirement and PTO benefits Birthday leave Fully remote work options
A modern alternative to WordPress, Butter is bettering the way teams build websites and apps. We're a SaaS startup that delivers value to Developers and Marketers through a headless, API-based CMS (Content Management System) and blogging platform. Butter is a developer-friendly CMS that enables developers to build modern apps while also providing their marketing teams with the tools needed to make website content updates. Our Software Developers and Marketers customer base comes from a widely varied set of industries.
We are part of Tiugo Technologies, a launchpad for new developer platforms, helping software companies accelerate growth, increase operating efficiency, and scale their business. Tiugo contains a suite of brands that are API-first, market-leading developer platforms focused on content creation and digital collaboration. Tiugo's current family of brands includes CKEditor, TinyMCE, ButterCMS, and Uploadcare.
Together our products have powered millions of software applications and websites. Enabling content and communication in everything from Microsoft to NASA, you might not know our name, but you've probably used our software.
Your Role
As a Product Marketing Manager for Butter, you will play a crucial role in shaping the success and growth of our products.
Your primary responsibilities will revolve around developing and executing strategic marketing initiatives to enhance the product's market presence and customer engagement. You will work closely with cross-functional teams, including product development, marketing, sales, and customer support, to achieve your objectives.
Key Responsibilities
Go-to-Market Strategy: Develop and execute comprehensive go-to-market plans for new product releases and updates, ensuring a seamless product launch process. Messaging Strategy: Develop and maintain consistent and compelling messaging strategies for the Butter product and features, ensuring that key value propositions and product benefits are effectively communicated to the target audience. Win/Loss Analysis: Conduct win/loss analysis to understand customer feedback, preferences, and reasons behind customer decisions. Use this information to refine the product and marketing strategies. Competitive Research: Keep a close eye on the competitive landscape, continuously monitoring and analyzing competitor products and strategies to position ButterCMS effectively. Content development: Create compelling and informative marketing collateral including product guides, case studies, whitepapers, and more, to educate customers, prospects, and partners. Sales enablement: Provide high-value sales tools, training, and marketing assets to empower sellers to effectively communicate the value of ButterCMS to potential customers. Event Management: Work with our Events Manager to plan and coordinate events, such as webinars, conferences, and workshops, to promote ButterCMS and engage with the target audience effectively. User Education: Identify and implement new ways to educate users about existing ButterCMS product features. Stakeholder Management: Develop and nurture relationships with key internal and external stakeholders, including partners, customers, and industry influencers, to strengthen ButterCMS's market presence and promote collaboration. Market Research: Stay up-to-date with industry trends, user needs, and market dynamics to identify opportunities and threats for ButterCMS. Uncover new business opportunities, such as new use cases and new segments to go after. Metrics-Driven Expectations: You'll be responsible for driving measurable outcomes, including traffic analysis, product trial conversion rates, feature adoption, and engagement metrics. Skills and Experience
5+ years of experience in Product Marketing, preferably in B2B SaaS promoting product offerings for marketers, software developers or product managers. Strong understanding of the software development life cycle, the developer audience, and the developer ecosystem Strong analytical skills to analyze market data and customer feedback Excellent communication and presentation skills Ability to work in a cross-functional team and lead projects effectively Creative thinking and problem-solving skills Experience with working with global remote teams is preferred Familiarity with martech, content management or creation, or e-commerce products is a plus Why Join Butter
Our people are a huge part of what makes Butter a great place to work! Aside from a great team, some of our benefits include:
Extra paid leave and dedicated funds to pursue personal development (up to 5 days and $1500 a year based on tenure) Access to a mental health and wellbeing platform with 24/7 dedicated psychological support, and targeted programs to promote wellness Competitive medical, retirement and PTO benefits Birthday leave Fully remote work options