UX Content Designer
Aquent Talent, Reston, VA, United States
*This is a HYBRID role that is a great fit for US-authorized , W2 applicants who are located within commuting distance to Vienna, VA. Must be able to work on-site part-time for this role.**
UX Content Designer
Basic Purpose: To shape product experiences by creating useful, meaningful content that help users complete the task at hand. Set the vision for content and drive cohesive product narratives across multiple platforms and touch points. Manage user experience writing workflow, managing deadlines and ensuring timely deliverables to design team. Work independently with limited guidance and direction on moderately complex projects. Participate in the creation and evolution of user experience messaging strategy. Recommend messaging solutions that support the user experience and meet brand tone and voice guidelines.
Responsibilities
- Design, write, edit, test, and improve content that makes our products easier to use and helps our members achieve their goals across their respective journeys. This includes product flows, interface language, emails, push notifications, education materials, product names, navigational nomenclature, terminology, taxonomies and other content across Navy Federal's products and experiences.
- Develop and manage an effective content strategy throughout the product development process and influence strategic decisions across and within products to improve overall experience and ensure messaging consistency and performance that accounts for multiple specific member and business contexts.
- Develop a vision for messaging across a given product and ensure tactical execution to drive cohesive narratives across all digital touch points
- Utilize storytelling and narrative skills to improve user experience in alignment with the Navy Federal brand's tone and voice
- Create and manage content guidelines, principles, and best practices for things like voice and tone, headers, CTA buttons, formatting, and emojis
- Identify opportunities to define and establish conventions for messaging
- Inventory and audit existing content to identify gaps and opportunities to improve the customer experience and business performance.
- Collaborate and build strong relationships with key partners across disciplines like product, design, research, customer experience, legal, engineering, marketing comms, and product marketing
- Advocate for content best practices within the UX Design team
- Research and analyze moderately complex messaging problems, identify opportunities to solve problems utilizing copy
- Originate new concepts, strategies or innovative approaches to user experience messaging that have significant impact
- Work on multiple projects prioritizing them according to project needs, level of effort of tasks and project timelines
Qualifications
* Bachelor's degree in English, Communications, Journalism or the equivalent combination of education, training, and experience
* 3+ years of UX Content Design, UX writing, or Content Strategy experience
* Advanced skill in project management to include establishing and leading project teams; managing timelines/deadlines/resources; ensuring successful project implementation
* Ability to lead, guide and mentor others
* Ability to articulate design concepts to a broad audience, including non-designers
* Advanced communication skills both verbal and visual
* Advanced detail and organizational skills
* Ability to apply analytical, creative, visual, and critical thinking
* Advanced knowledge of effective writing and editing
* Experience of user centered design processes and best practices
* Working knowledge of modern development standards, techniques and methodologies (e.g., HTML, XHTML, AJAX, JavaScript, CSS, etc.)
* Working knowledge of web, mobile and application design
* Working knowledge of best practices for web and mobile-based content, tools, and forms
* Desired – Master's degree in English, Communications, Journalism, or the equivalent combination of education, training, and experience
* Desired – Knowledge of financial services industry and products
* Desired – Human Factors Institute Certified Analyst
The target hiring compensation range for this role is $60 to $70 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.
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