Ace-Tex Enterprises Inc
Marketing Coordinator
Ace-Tex Enterprises Inc, Detroit, Michigan, United States, 48228
A Marketing Coordinator plays a pivotal role in coordinating the team's marketing activities, ensuring seamless execution of campaigns, and contributing to the overall success of marketing initiatives. This role involves a combination of administrative, creative, and analytical tasks, requiring excellent organizational skills, attention to detail, and the ability to collaborate with cross-functional teams.
Key Responsibilities:
Campaign Coordination:
Assist in the planning, coordination, and execution of marketing campaigns across various channels. Collaborate with internal teams to ensure the timely delivery of assets and materials.
Content Creation and Editing:
Assist in creating and editing marketing content, including copywriting for social media, email campaigns, and other promotional materials. Ensure brand consistency across all marketing materials.
Digital Marketing Support:
Coordinate the scheduling and posting of content on digital platforms, including social media channels. Monitor and report on the performance of digital marketing efforts.
Event Support:
Assist in the planning and execution of events, trade shows, and conferences. Coordinate logistics, materials, and promotional activities for events.
Market Research:
Conduct research on industry trends, competitors, and target audience preferences. Provide insights and recommendations based on market research findings.
Administrative Tasks:
Manage calendars, schedules, and appointments for the marketing team. Assist in budget tracking, invoicing, and other administrative functions.
Communication Liaison:
Serve as a point of contact for internal teams and external vendors. Facilitate communication and collaboration between team members.
Analytics and Reporting:
Compile and analyze marketing data to measure campaign effectiveness. Prepare regular reports on key performance indicators and marketing metrics.
Qualifications and Skills:
Bachelor's degree in Marketing, Communications, or a related field. Strong organizational and project management skills. Excellent written and verbal communication skills. Proficiency in Microsoft Office Suite and marketing software/tools. Basic understanding of digital marketing channels and social media platforms. Ability to multitask, prioritize, and meet deadlines in a fast-paced environment. Education and Experience:
Previous experience in a marketing support role or internship is a plus. Familiarity with marketing tools such as CRM software, email marketing platforms, or content management systems is advantageous. Work Environment:
The position may require occasional evening or weekend work, especially during campaign launches or events. Collaboration with cross-functional teams and vendors.
A Marketing Coordinator plays a critical role in ensuring the smooth execution of marketing activities, supporting team members, and contributing to the achievement of marketing goals. This position requires a versatile skill set, attention to detail, and the ability to thrive in a dynamic and collaborative work environment.
Campaign Coordination:
Assist in the planning, coordination, and execution of marketing campaigns across various channels. Collaborate with internal teams to ensure the timely delivery of assets and materials.
Content Creation and Editing:
Assist in creating and editing marketing content, including copywriting for social media, email campaigns, and other promotional materials. Ensure brand consistency across all marketing materials.
Digital Marketing Support:
Coordinate the scheduling and posting of content on digital platforms, including social media channels. Monitor and report on the performance of digital marketing efforts.
Event Support:
Assist in the planning and execution of events, trade shows, and conferences. Coordinate logistics, materials, and promotional activities for events.
Market Research:
Conduct research on industry trends, competitors, and target audience preferences. Provide insights and recommendations based on market research findings.
Administrative Tasks:
Manage calendars, schedules, and appointments for the marketing team. Assist in budget tracking, invoicing, and other administrative functions.
Communication Liaison:
Serve as a point of contact for internal teams and external vendors. Facilitate communication and collaboration between team members.
Analytics and Reporting:
Compile and analyze marketing data to measure campaign effectiveness. Prepare regular reports on key performance indicators and marketing metrics.
Qualifications and Skills:
Bachelor's degree in Marketing, Communications, or a related field. Strong organizational and project management skills. Excellent written and verbal communication skills. Proficiency in Microsoft Office Suite and marketing software/tools. Basic understanding of digital marketing channels and social media platforms. Ability to multitask, prioritize, and meet deadlines in a fast-paced environment. Education and Experience:
Previous experience in a marketing support role or internship is a plus. Familiarity with marketing tools such as CRM software, email marketing platforms, or content management systems is advantageous. Work Environment:
The position may require occasional evening or weekend work, especially during campaign launches or events. Collaboration with cross-functional teams and vendors.
A Marketing Coordinator plays a critical role in ensuring the smooth execution of marketing activities, supporting team members, and contributing to the achievement of marketing goals. This position requires a versatile skill set, attention to detail, and the ability to thrive in a dynamic and collaborative work environment.