Brand Creative Designer Job at Smoothie King in Coppell

Overview:

If youre looking for a purpose and not just a job, join the Smoothie King team and turn your purpose into a fulfilling passion!

Since pioneering the first nutritional Smoothie franchise in 1973, our mission has always been to inspire people to live a healthy and active lifestyle. Now, with over 1300 stores and counting, we have been ranked as the #1 Fastest-Growing concept in its category and #15 on Entrepreneur Magazines Franchise 500 list in 2024! Weve grown to become the largest nutritional Smoothie bar in the nation, with a simple recipe for success: Hire the best people, use the best ingredients and blend with a purpose!

General Overview:

As a dynamic, rapidly growing franchise company, we are looking for a purpose-driven and dedicated talent to join our expanding Training team. Reporting to the Director of Brand Marketing, the Brand Creative Designer is responsible for market digital storytelling, contributing to the continued success of Smoothie Kings business and marketing objectives.

Essential Functions:

• Collaborate with members of the marketing team to develop brand approved multi-platform digital creative (such as emails, social content, interactive web assets, app content, video and more) to support advertising campaigns supporting sales goals.
• Collaborate with Field Marketing Managers and Franchisees to create assets supporting local store marketing via requests through the Art Hub Portal
• Ensure constant communication with Franchisees and FMMs to deliver assets in a timeline manner.
• Develop, edit, and execute high-quality video content optimized for digital or social distribution.
• short videos
• sizzle reels
• GIFs, memes,
• animations, motion graphics and illustrations, video templates
• Work on special teams to concept and create unique style guides/toolkits for digital and
  in-store customer facing design work to achieve brand standards and execute brand message for the marketing calendar.
• Integration with future Digital Asset Management and Templating platform to maintain and organize creative assets, files, and folders for marketing team use.
• Generate clear ideas and copy writing to complete custom visual designs.
• Understand marketing initiatives, strategic positioning, and target audience.
• Cooperate with the rest of the creative team, including agencies, across different types of media.
• Take work from concept to final execution within assigned deadlines.
• Actively seek to improve the digital creative process and streamline efficiency.
• Analyze effectiveness of digital campaigns to present opportunities for improvement.
• Present completed digital ideas to marketing team members.
• Stay on top of all digital design trends and maintain best practices for brand style.
• Help concept (as needed) the artistic development of marketing and promotional pieces including packaging, in-store customer facing design work, print, online, mobile, television and radio advertisements, collateral materials, and internal/external corporate publications, special projects, and more.
• Maintain and organize creative assets, files, and folders for marketing team use.
• Build strong relationships with internal departments within Smoothie King, including field marketing managers and franchisees.

Major Responsibilities / Specific Requirements:

• Original design skills: ability to transform a creative brief into a creative asset.
• Employ outstanding organizational skills with attention to details and the ability to juggle multiple projects with urgency and accuracy.
• Enjoy working with deadlines in a fast-paced environment and short project turnaround times.
• Promote the culture, values, and mission of Smoothie King.

Education and Experience Requirements:

• Bachelors degree in Graphic Design, Fine Arts, or related field or experience equivalent to a degree.
• Email design experience is required.
• Minimum of 3-4 years of graphic design experience.
• Proficient in Photoshop, Illustrator, InDesign, Premiere Pro (MP4 and MOV file formats), and Microsoft Office.
• Any experience in motion graphic design is preferred.
• Personal passion for a healthy and active lifestyle is a plus.

What We Offer:

Join our team and enjoy an unusually fun work environment with an upbeat atmosphere and great team members. It is our purpose to maintain an environment our team members can brag about, where our focus and belief are built on our core values: We Are Better Together, We Keep Evolving, We Live Our Mission, We Do the Right Thing, and We Focus and Finish. With our core values at the forefront of every decision we make, it allows for collaboration, passion, and a no-limits mindset when it comes to your future! We keep our team happy with our great benefits package, free smoothies, flexible work schedules, office lunches and parties, monthly fitness challenges, free gym access, and more fun activities to make Smoothie King a happy and healthy place to work.

Our Mission

Inspire people to live a healthy and active lifestyle.

Our Vision

To be an integral part of every health and fitness journey.

Our Values

We: Do the Right Thing

We: Are Better Together

We: Live the Mission

We: Keep Evolving

We: Focus and Finish

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At Smoothie King, when we say inspire people, we mean everyone. We champion a diverse and inclusive workforce that is representative of the guests we serve. We blend the unique members of our organization, celebrating what is both common and different to grow better together and Rule the Day. The foundation of our diversity efforts is closely tied to our core values, which includes We Are Better Together and We Do the Right Thing. We are proud to be an equal opportunity employer and consider all qualified candidates, without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, or medical condition or disability. If you are a person with a disability and you need assistance in applying for a position with Smoothie King, please call our Human Resources Department at 214-935-8900 and direct assistance will be provided.