Digital Marketing Manager
LoadUp, Alpharetta, GA, United States
COMPANY
LoadUp is a fast-growing company that provides a transparent and convenient solution to on-demand home services through our custom tech-enabled order management and logistics platform. We match both individuals and businesses with our network of service providers for sustainable removal, disposal, assembly, and hourly labor services, nationwide.
We are looking for talented, committed, driven individuals to join our team! LoadUp is a certified Great Place to Work® and is among Inc.’s list of the 5000 Fastest-Growing companies four years in a row (2019 - 2023).
OUR CORE BELIEFS
At LoadUp, we exist to glorify God by pursuing excellence in all we do. Our definition of excellence is not perfection but rather a commitment to continual improvement, attention to detail, and the highest level of integrity. While each team member has a specific, clearly defined role, we’re all connected by a strong set of core beliefs that have been developed to foster advancement and guide our decisions. To bring out the best in our people, we look for individuals who exhibit these core beliefs every day.
Profit Drives Purpose - We believe running a profitable business affords us the opportunity to fulfill our professional and personal purpose in life.
Right Shell - We constantly need to be evaluating whether our processes, systems, and people are right sized for maximum agility.
Own It - Everyone has a stake in the company and, therefore, is responsible for their performance.
Fellowship Matters - We believe there is power and connection in being present in the same physical space.
Live in Truth - We’re committed to winning the right way. Call it like it is. No sugar coating.
Action Over Words - Words are important but 1000 words get trumped by 1 intentional action.
Build to Last - We’re building this company to last and withstand the test of time. We play the long game in our decision-making and execution.
SUMMARY
The Digital Marketing Manager will be at the hub of LoadUp’s content generation efforts and will make a direct contribution to our yearly growth. You will be in charge of our SEO location pages and will be responsible for content automation and editing, page automation, template design, and page submission/ indexing. This role will have a heavy focus on content writing, HTML template design, and execution.
WHAT MAKES THIS ROLE AWESOME
- Growth Opportunities - We promote from within whenever possible and utilize resources to ensure career growth for all employees
- Room for Creativity - Build pages with content that doesn't have to be micro-managed.
At LoadUp our goal is to build a winning culture and foster an environment that celebrates the success of all team members. We uplift our team’s personal lives by offering learning opportunities, respecting work-life boundaries, and embracing collaboration. Our growth is a direct result of these practices and our commitment to upholding our core values.
RESPONSIBILITIES
Digital Strategy and Leadership
- Develop and execute a comprehensive organic digital marketing strategy, focusing on SEO and Social Media.
- Lead a team of a full-time SEO specialist, a full-time Social Media Specialist, and a part-time SEO contributor, providing mentorship and strategic direction.
- Collaborate with product, content, and development teams to align digital strategies with overall business objectives.
- Maintain a proactive approach to emerging industry trends and best practices, ensuring the team remains competitive.
Technical SEO Oversight - Lead the technical SEO strategy to optimize site architecture, on-page elements, and structured data.
- Conduct regular technical audits and work with the web development team to resolve issues related to site speed, Core Web Vitals, and indexing.
- Implement advanced keyword strategies and content optimization techniques to improve organic rankings and traffic.
- Utilize tools such as Google Search Console, SEMrush, and Ahrefs to monitor performance and identify growth opportunities.
Content Strategy and Copywriting - Oversee the development of high-quality, SEO-optimized content across web pages, blogs, and landing pages.
- Set content guidelines and collaborate with the content team to ensure consistency in brand voice and SEO alignment.
- Ensure all copy is crafted for both engagement and search optimization, driving user engagement and conversion.
Social Media Leadership - Lead the strategic direction of all organic social media efforts, guiding the Social Media team in content planning, community engagement, and brand storytelling.
- Monitor social media analytics to assess performance, make data-driven adjustments, and identify areas for growth.
- Stay updated on the latest platform updates and social trends to maximize engagement and visibility.
Performance Analysis and Reporting - Be accountable for meeting and exceeding established KPIs for organic search performance, engagement, and brand visibility.
- Provide regular performance reports to senior leadership, using insights from analytics tools (e.g., Google Analytics, SEMrush, Meta Insights).
- Conduct ongoing competitive analysis and testing to drive continuous improvement in SEO and social media strategies.
- Establish a culture of data-driven decision-making and iterative optimization across the digital marketing team.
QUALIFICATIONS
- Content writing experience (5-7 years)
- HTML experience (5-7 years)
- CSS experience (5-7 years)
- SEO familiarity
- Excellent writing and editing skills
- Excellent analytical and problem-solving skills
- A deep understanding of content impact on the customer experience
- Creative design skills for creating diverse templates and images
- The ability to prioritize and handle multiple projects simultaneously, perform in a fast-paced environment, and maintain a high level of detail and accuracy
BENEFITS and PERKS
- Employee Stipend Program
- Medical, Dental, Vision, and Life Insurance Benefits
- Flexible Spending Account (FSA) or Health Savings Account (HSA)
- 401(k) with a 5% Company Match
- Employee Referral Program
- Paid Time Off Policy
- Fun Company Outings