Sales & Marketing Associate

Collington, A Kendal Affiliate, located on a beautiful 125-acre campus in Mitchellville, Maryland, is a Life Plan Community enriched in diversity that offers an active lifestyle for independent living and person-centered continuing care for assisted living and memory support. Collington's vision is to thrive as a community of people living, working, and serving together, bringing alive a spirit of collaboration, generosity, and mutual respect in our relationships and decision-making.
The Sales & Marketing Associate promotes Collington, through in-person community tours and appointments. This role must exude exemplary customer service skills, complete all necessary sales follow-through utilizing our CRM (currently Salesforce), and work collaboratively with Collington stakeholders, team members, and the Resident Ambassadors Group.

Essential Functions

• Manage, organize, and complete marketing duties to meet the community's sales and occupancy goals in accordance with the organization's marketing plan and department policies and procedures.
• Promote and coordinate presentations/tours and follow up communication with perspective residents.
• Create attentive, professional, and caring relationships with potential prospective residents and their families through timely and professional communications to include telephone calls, emails, mailings, on campus tours and virtual appointments.
• Document all activities promptly into our CRM (Salesforce).
• Complete all necessary steps in the sales process after prospective resident places a reservation on a home, including securing deposits, coordinating financial and medical evaluation process, and ensuring that all items on the Sales & Closing Checklist are obtained, reviewed, and executed by depositors.
• Assist in identifying innovative events and methods to increase visitation of targeted groups.
• Manages all walk-in and telephone inquiry activity.
• Assists with all other marketing efforts as directed by the Sales and Marketing Director & Associate Director.
• Present all aspects of documents related to residency, including but not limited to required admission documents, leases, etc.
• Provide on-site tours to prospects as needed (to possibly include evenings and weekends).

• Associate or bachelor's Degree
• Minimum of 3 years of marketing and customer service experience specifically in the retirement living industry preferred and in lieu of degree.
• Demonstrated working knowledge and proficiency of Microsoft Office (Windows, Outlook, Excel, and PowerPoint)

• Walking long distances
• Intermittent prolong standing
• Prolonged periods of sitting at a desk and working on a computer daily