Media Buyer

Duties: *Open to candidates based in NY, LA or Philladelphia • Act as the primary digital media expert for US labels, buying, optimization, reporting and eCommerce strategy. • Liaise with label planning teams to develop media strategies and campaigns • Execute, manage, and optimize digital media campaigns to maximize conversion value • Develop and manage paid eCommerce campaigns across social, search, native, programmatic and direct programs • Create custom audiences, book and optimize campaigns in Facebook, Twitter, Google Ad-words, and other DSPs • Possess strong technical understanding of programmatic audience buying • Understand pixel implementation on websites for data collection and conversion tracking • Identify target audiences and analyze their characteristics, behaviors, and media habits. • Monitor media buys to ensure all brand safety, ad fraud, and viewability standards are met or exceeded • Monitor media for pacing, delivery, placement, and flight date discrepancies and negotiates credit or billing adjustments when necessary • Research and record trends, innovations, and changes that affect media buying • Aid in educating the digital & marketing teams on best-practices and data driven techniques • Responsible for the preparation of insertion orders and placement of advertising with media vehicle, as applicable • Implement test initiatives such as landing page, A/B testing, multivariate testing, offer testing, as needed • Provide recommendations on landing pages, websites and overall user experience to optimize paid conversions

Skills: • 2 years of social media planning/buying experiences within key social platforms (Meta, TikTok, Google/YouTube) • Strong written and verbal communication skills • Ability to handle heavy workload, mediating many demands and requests with strong problem-solving drive • Experience with major ad exchanges and ad server technology • Knowledge and understanding of Google Shopping Campaigns, Facebook Catalog Manager, and Shopify • You build great relationships with clients, vendors, and reps • Proficiency in Word, Excel and PowerPoint. Able to build compelling reports detailing campaign successes, ROI and learnings. • Familiarity/experience with DoubleClick, Google Analytics, Datorama, Linkfire, Shareablee • Passionate music fan

Education: • Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications preferred

Schedule Notes:
Required Skills: DIGITAL ADVERTISING,FACEBOOK MARKETING,MEDIA BUYING,MEDIA PLANNING,
Additional Skills: DATA COLLECTION,SHOPIFY,EXCEL,DIGITAL MEDIA,MICROSOFT WORD,BILLING,DATA ANALYSIS,GOOGLE SUITE,MICROSOFT POWERPOINT,
Minimum Degree Required: Bachelor's Degree
Hours Per Day: 8.00
Hours Per Week: 40.00
Languages: English( Speak , Read , Write )
Department: US1C0266 : US1C-US1C0266_Global Mkt_US Media Buy Central Ops Global
Job Category: Marketing