Marketing Operations Analyst 4

Pay Rate - $63.38 - $ 67.71.

Candidates must be local to San Jose and work in-office 2-3 times per week

The Opportunity:

• Client's Digital Media Marketing Operations team is passionate about helping the marketing team through program build, deployment troubleshoot in Marketo to help them achieve exceptional annual targets through operational excellence.
• Our goal is to increase the effectiveness of marketing programs driven by Demand teams which includes Creative Cloud and Document Cloud B2B products.
• Marketing Operations Analyst, Digital Media will focus heavily on solution design, lead all aspects of operations through program builds, define best practices of campaign architecture and process management standards.
• You will be responsible to gather requirements, build, collaborate proactively across Demand, Campaign, Platform, Analytics, Data and Production teams to achieve timelines. You require a combination of experience defining campaign ops measurement, being an influencer, managing multiple priority programs, along with technical hands-on experience.
• This role will be based in San Jose, California and reporting into Senior Manager Campaign Operations.

What you'll Do:
The role will require working closely with internal and external partners to improvise current operating models (across people, process, technology, and data). Gather, requirements, identify/propose a phased workback schedule for program build to achieving timelines. Implement solution and have services approach to global teams with a blend of business and technical knowhows.

• In this role, you will help craft, implement, and build B2B marketing programs as we extend services to multiple business units and global teams.
• Establish and maintain operational performance benchmarks and KPIs and report regularly to the business for optimizations that feed into campaign insights
• Define and adhere to standardize quality checklists, following campaign setup practices to drive superior service delivery
• Review and analyze campaign operations requirements, respond, and satisfy gaps, identify risks & issues, and develop solutions accordingly
• Oversee detailed analysis, supervise, and prioritize multi-channel program across platforms which help achieve Digital Media Demand Gen goals.
• Work across internal members of the Production and Marketing Operations pillars to deploy quality precision level campaigns
• Conceptualize, develop, and conduct A/B testing and personalization frameworks for the email channel through close collaboration with web and product strategy teams
• Work closely with data science & analytics, marketing strategy teams to facilitate flawless, coordinated campaign execution that drives relevant engagements and accelerates sales opportunities
• Find opportunities for growth and continuous improvement working with agency partners and vendor teams.

What you need to succeed:

• Experience building complex, high visibility programs in Marketo, Salesforce, client Campaign, and other marketing platforms.
• Solid understanding of large enterprise data structures and marketing metadata
• Demonstrated ability and knowledge of data analysis and statistics including hypothesis testing, A/B testing, etc.
• Experience in Account Based Marketing (ABM)
• Ability to collaborate cross-departmentally to mitigate and troubleshoot issues
• Data-driven, and a continued learner, researching new strategies and techniques to continuously improve your programs
• Eagerness to learn a variety of technical systems thoroughly and efficiently
• A roll up your sleeves and get work done attitude
• Experience using email testing tools such as Litmus, Return Path, Email on Acid etc.