Walker Methodist
Marketing Coordinator
Walker Methodist, Minnetonka, MN, United States
Scope:
Reports To: Director of Marketing
- Manage and oversee the company's e-store operations, ensuring efficient user experience.
- Coordinate production tasks that support the execution of impactful marketing campaigns.
- Craft compelling and creative copy for various marketing materials and content production.
- Collaborate with the marketing team to provide tools and resources that support organizational success.
- Contribute to the development and implementation of innovative marketing strategies and initiatives.
- Production Coordination:
- Collaborate with the marketing and creative teams to plan, schedule, and execute content production (photo, video, and other multimedia).
- Act as a liaison between departments to ensure timely delivery of assets and ensure alignment with project timelines.
- Oversee copywriting efforts, assisting with the creation of compelling and accurate content.
- Coordinate creative resources for campaigns, maintaining brand consistency across all content.
- Editor/Proofer:
- Review and proofread all marketing materials, ensuring clarity, grammar, and tone are aligned with brand standards.
- Ensure content accuracy and adherence to brand guidelines before publishing or distributing materials.
- Copywriting Support:
- Provide copywriting support for marketing campaigns and promotions, leveraging AI tools to enhance content generation, streamline workflows, and ensure messaging aligns with brand voice and strategy.
- E-Store Management:
- Oversee and manage the company's internal store, which provides employees access to branded merchandise, company gear, and other promotional items.
- Ensure the store is consistently updated with relevant products, managing inventory levels and coordinating with suppliers as needed.
- Monitor employee engagement with the store, gathering feedback and making recommendations to improve the selection, user experience, and overall efficiency of the internal e-commerce platform.
- Coordinate promotional campaigns or incentives to boost employee participation and engagement with the store.
- Local Listings Management:
- Ensure the accuracy of the company's business listings across all relevant platforms (Google My Business, Yelp, etc.).
- Maximize backlink opportunities by ensuring the business is listed in appropriate local directories and partner sites.
- Regularly audit and update business information, including hours, locations, and contact details, to ensure consistency across the web.
- Sales Support Tools Expert:
- Serve as the point person for the management and use of sales support tools, including MediaValet and OneDay.
- Manage the organization and accessibility of media assets to support marketing and sales efforts.
- The duties and responsibilities listed above are representative of the nature and level of work assigned and are not necessarily all inclusive.
- Associates degree required
- 2-4 years of experience in marketing coordination, content creation, or a related role.
- Strong project management and organizational skills.
- Must have excellent skills in oral and written communication.
- Proven ability to manage multiple tasks and deadlines in a fast-paced environment.
- Familiarity with creative production processes (photo, video, multimedia).
- Strong attention to detail and a passion for delivering high-quality content.
- Experience with copywriting and editing, with a focus on marketing content.
- Ability to work collaboratively across departments and with external vendors.
- Strong problem-solving skills and a proactive approach to tackling challenges.
- Experience using Wrike or similar project management platforms.
- Must complete and pass a state required background study.
- Able to physically perform the duties required by the position.
- Required to have the ability to read, write and speak English well enough to communicate with staff, residents and visitors.
Reports To: Director of Marketing