Search Media Buyer (Google/Bing)

Salary Range: $100,000 - $300,000 a year with strong performance bonuses. Innovative Metrics is looking for an experienced Google/Bing ads platform media buyer with an emphasis on search campaigns to join our team. The search media buyer will create and manage Google/Bing search marketing campaigns to generate leads, sales or signups for various online products or services. The ideal candidate must understand how to create, manage and optimize Google/Bing campaigns while hitting a CPA goal at scale. Responsibilities: Create and strategize – Develop a comprehensive digital marketing strategy to generate traffic and convert leads, sales or signups from various online properties. Lead, develop and manage all types of campaigns on the Google/Bing ad platform. Measure – Report on the performance of campaigns and compare to the goals required. Conduct testing on digital marketing strategies to ensure success and scale. Optimize and iterate – Strategize to generate scale at the lowest cost possible. Write and Optimize High Performing Ad Copy - Must have a solid understanding and experience creating, testing and optimizing ad copy to optimize performance and scale. Requirements: At least 5 years of professional experience buying media on Google and Bing Platform. Experience leading and managing digital advertising campaigns for direct response in lead generation, signups or sales at scale. Must have working experience creating and optimizing direct response campaigns on Google/Bing ad platform. Benefits: Medical Paid vacation Flexible work hours Flexible PTO Professional development Unlimited snacks and paid lunch every Friday Innovative Metrics has been building and scaling useful digital consumer products for over 20 years. Leveraging proprietary technology and strong brand recognition. Powered by JazzHR