Marketing Manager

About the Position: The Marketing Manager will report to the Director of Marketing and be responsible for executing the Firm's robust marketing activities, i.e. click all the buttons to make it happen! You will successfully market legal services that cultivate new relationships and generate high-quality leads. You will effectively communicate our mission, attracting "A" clients to the Firm. This will be a highly rewarding position personally, professionally, and financially for the right person. You will play an essential role in the continued growth of our Firm. About Us: The Parents Estate Planning Law Firm is a fast-growing Estate Planning law firm located in Acton, MA. Our work is focused on the unique estate planning needs of both young families and empty nesters. We provide exceptional client service and high-quality legal services in the areas of wills, trusts, estates, and asset protection. We discuss sensitive topics that will help clients create a better future for their families. Our role is to eliminate any feelings of stress and hesitation and provide clients with genuine peace of mind. We are a close-knit team of 8 who enjoy a relaxed, yet professional work environment. About You: You are a bright, creative, and compassionate person who can convey the value of our services to potential clients. You are a critical thinker who communicates, proofreads, and anticipates the next steps well. You have outstanding organizational and time management skills. You can juggle multiple time-sensitive projects with precision. You can work independently. You value our mission to help families protect the people they love the most and will go above and beyond to ensure clients as well as our team have what they need successful. You are creative, and computer savvy - adept at leveraging technology for efficiency. Experience with HubSpot is necessary. You have high, positive energy and are looking for ways to improve processes. You are excited to join a firm that is changing and growing quickly and where you can be an integral part of getting us to the next level. Responsibilities: As Marketing Manager, you will: • Initiate the Firm’s “Back-end Marketing” activities and develop new strategies. • Work with and manage established outside vendors. Develop new relationships with vendors where and when appropriate. • Oversee quarterly website audit; checking links, updating information, refreshing photos • Develop ideas with Marketing team to design marketing materials for targeted audiences and practice areas. Delegate creation of marketing materials to Marketing Coordinator. • Create a tracking system to monitor and report on progress with leads from marketing channels, clients, and referral sources. Maintain marketing channel ROI’s and lead statistics. Standardize analytics reporting. Report findings and stats weekly to the Director of Marketing. Collaborate with the Director on when to increase or decrease activity. • Execute the firm’s back-end marketing system to ensure customer service and top of mind awareness remain current. Develop and improve upon existing marketing materials for targeted audiences such as: • Landing pages for events – both live and webinar format Qualifications: • Bachelor's Degree • 4+ years of Marketing experience • Experience working with HubSpot CRM, social media (Facebook, Instagram, LinkedIn, Twitter) Canva, and WordPress. Must consider yourself to be technically savvy. • Must have the ability to work successfully in an ever-changing work environment. • Must have strong organization and prioritization skills. • Must have excellent written communication, proofreading, and copywriting skills. • Experience with tracking, monthly ROI reports. Compensation: $90,000 yearly

• As Marketing Manager, you will: • Initiate the Firm’s “Back-end Marketing” activities and develop new strategies. • Work with and manage established outside vendors. Develop new relationships with vendors where and when appropriate. • Oversee quarterly website audit; checking links, updating information, refreshing photos • Develop ideas with Marketing team to design marketing materials for targeted audiences and practice areas. Delegate creation of marketing materials to Marketing Coordinator. • Create a tracking system to monitor and report on progress with leads from marketing channels, clients, and referral sources. Maintain marketing channel ROI’s and lead statistics. Standardize analytics reporting. Report findings and stats weekly to the Director of Marketing. Collaborate with the Director on when to increase or decrease activity. • Execute the firm’s back-end marketing system to ensure customer service and top of mind awareness remain current.Develop and improve upon existing marketing materials for targeted audiences such as: • Landing pages for events – both live and webinar format • Oversee the Firm’s social media and event calendar and ongoing and upcoming projects and programs so as to be able to provide a 90-day view for the Director of Marketing

Compensation:
$90,000 per year