Director of Marketing, Burt's Bees

Clorox is the place that’s committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlaceYour role at Clorox:Marketing is the growth engine of our brands. We are fueled by a passion for improving consumers’ lives and by translating that into winning results.• We are brave – we embrace the toughest challenges, we move fast, take smart risks and try new things.• We are curious – we are externally focused, deeply understanding consumers’ needs, customers’ opportunities and competitors’ gaps, and turning that into action. • We shape the future – we are the way-finders, crafting winning brand strategies that deliver immediate and enduring loyalty. We harness technology to innovate exceptional consumer experiences.In this role, you will:The Director of Marketing, Studio Leader is a significant leader in the business unit and contributes to its overall success. This role is responsible for framing and driving the business direction and growth plan, including defining growth priorities, leveraging consumer insights, setting demand spending and communications strategies, shaping category visions, channel participation strategies, and key retailer growth strategies, and driving an innovation and growth pipeline by championing white space opportunities, leading discoveries with consumer-forward big ideas, and holding accountability with cross-functional partners all the way through execution and success in the market.Have a high share of voice in the business units overall direction and results, and work to build, refine, and integrate business plan choices across all function, including growth and fulfillment.Lead the Business Unit’s growth aspiration, alignment, and growth execution:  The Studio Leader is accountable for obsessing about consumer behaviors and needs, raising the aspiration for growth based on them, and uniting the efforts of cross-functional teams to ensure that everyone is working together towards BU growth strategies.  The Studio Leader is accountable for developing brand growth strategies, allocating resources, optimizing margins, generating and leveraging consumer insights, planning omni-channel campaigns, and leading innovation initiatives.  While focused on growth, this leader must create overall value by balancing conflicting demands to deliver business unit goals in the short term as well as over longer time horizons.  The Studio Leader is also a member of the BU Leadership Team and contributes to the overall running of the business, including strategy alignment, resource choices, annual plans, financial plan creation, planning processes and the ability to fuel growth with necessary transformation.Lead the category and brand marketing plans for the studio: The Studio Leader is responsible for creating and executing holistic marketing strategies that drive consumer and customer engagement.  Create, adapt and execute an integrated, effective “One Demand Plan” that integrates consumer and customer activities over an 18-month horizon, including bringing the brand story to life across modern touch points, supported by appropriate use of data and technology, and with accountability for success at digital & physical points of sale.Develop people and build an effective brand organization: The Studio Leader is expected to deliver transformation goals, foster an inclusive culture, strengthen people leadership skills, and develop a high-performing team of demand creators to deliver profitable growth.  Drives a purpose-driven culture that attracts and builds creators of brands, products and experiences that consumers love.Lead and participate in Marketing capability and community development: The Studio Leader is also responsible for leveraging the scale of the Clorox company, including standard processes and shared capabilities, to drive successful outcomes for the BU.  They should be a lead voice in the company for prioritizing cutting edge marketing capabilities, and a lead practitioner where applicable to their brands.  They will also participate in and drive team participation in marketing and enterprise capability projects, including trainings, meetings, requests for proposal, as well as design, data and technology enablement, pilots and roll-outs.Keep Clorox, the BU and the Studio on the cutting edge of CPG The Studio Leader should demonstrate curiosity, a continuous learning approach, and an ability to shape and drive always-on transformation, particularly as it relates to growth within consumer packaged goods, brand building and best practice adoption within the consumer goods space.  High fluency expected in the use of data and technology.Advance Clorox’s culture of brand and consumer obsession. Clorox’s Studio Leaders are responsible for elevating the role of brands and advancing a culture of consumer obsession. They are the torchbearers of brand integrity, ensuring that every marketing expression and initiative not only upholds the brand’s unique identity but also resonates deeply with consumer needs and desires. By exemplifying what it means to be a consumer and brand-oriented company, they set the standard for excellence, driving loyalty, engagement, and long-term success. While marketing may not own these ideals exclusively, they lead by example, inspiring the entire organization to prioritize and celebrate the importance of brands and a consumer-centric approach in every aspect of the business.  Even beyond their area of expertise, they set the tone for courage and ambition across functions.What we look for:Drives Results: Proven track record of meeting or exceeding business objectives. Demonstrated potential for General Manager accountability even if depth of experience beyond growth functional responsibilities is limited. Consistently achieves results, even under tough circumstances.Strategic Mindset & Thought Leadership: Ability to influence leadership, demonstrated through the ability to advance ideas for recommendations to GM. Entrepreneurial mindset with a passion for continuous learning and staying updated on industry trends, emerging technologies, and consumer behaviors to identify future possibilities and translate them into executable, breakthrough strategies. Sees ahead to future possibilities and translates them into breakthrough strategies.Critical Thinking & Decision Making: Leverage data to inform decision-making and refine strategies based on real-world feedback and performance metrics. Strong analytical skills, with experience in forecasting new spaces and building business cases that influence decisions & go-to-market choices. Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.  Decides in real-time, balancing pace against certainty to optimize for business outcome.Consumer Insight & Judgement: Deep understanding of and curiosity for consumer insights and competitive intelligence.  Brings an external view and an ability to translate ambiguous findings and data into actionable strategies and white space innovation platforms. Builds strong customer relationships and delivers customer-aligned and consumer-centric solutions.Cultivates Innovation: Raises the ambition of the organization to seek novelty, take risk and learn.  Experience with agile or lean development tools, process and/or concepts to enable faster, leaner, and consumer-obsessed teams that increase and speed of outcomes. Generate original and novel ideas that meet consumer needs and stand out from competitors in current, adjacent, and new categories. Creates new and better ways for the organization to be successful.Business Insight: Applies knowledge of business and the marketplace to advance the organization's goals. Has a sophisticated grasp of business drivers, finds new ways to increase own contribution. Stays attuned to business and industry changes, ensures own activities remain aligned to key objectives.Plans and Aligns: Plans and prioritizes work to meet commitments aligned with organizational goals. Stays focused on plans and improvises in response to changes, including risks and contingencies. Aligns own team's work with other workgroups'. Looks ahead to secure resources needed to complete plans.Ensures Accountability: Holds self and others accountable to set ambitious outcomes and meet commitments. Measures and tracks team's and own performance, and helps the team learn from success, failure, and feedback. Adheres to, and enforces, goals, policies, and procedures. Collaborates: Builds partnerships and works collaboratively with others to meet shared objectives. Encourages coworkers and external partners to work together as a team, and makes sure they get credit for doing so. Encourages people to share their honest views, responds in a non-defensive way when they do.Optimizes Work Processes: Knows the most effective and efficient processes to get things done, with a focus on continuous improvement. Pays close attention to a variety of metrics and benchmarks; determines both major and subtle ways to optimize processes. Swiftly resolves process breakdowns; takes steps to ensure that problems do not recur.Balances Stakeholders: Anticipates and balances the needs of multiple stakeholders. Ensures that own efforts meet the needs and requirements of internal and external stakeholders. Works to identify all relevant issues and satisfy the interests of multiple stakeholders during the decision-making process.Develops Talent, Drives Engagement, Values Differences: Works well with others and leverages the diverse skills and perspectives of their team members. They should create a culture of innovation and encourage feedback, experimentation, celebrate successes and learning. Motivates and builds strong-identity teams that apply their diverse skills and perspectives to achieve common goals.Communication: Excellent communication (both written and verbal) and presentation skills, with the ability to effectively communicate complex ideas to and influence both internal and external stakeholders. Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences.Workplace type:Hybrid - 3 days in office, 2 at homeWe seek out and celebrate diverse backgrounds and experiences. We’re looking for fresh perspectives, a desire to bring your best, and a non-stop drive to keep growing and learning.At Clorox, we have a Culture of Inclusion. We believe our values-based culture connects to our purpose and helps our people be the best versions of themselves, professionally and personally. This means building a workplace where every person can feel respected, valued, and fully able to participate in our Clorox community. Learn more about our I&D program & initiatives here.[U.S.]Additional Information:At Clorox, we champion people to be well and thrive, starting with our own people. To help make this possible, we offer comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company match, flexible time off benefits (including half-day summer Fridays depending on location), inclusive fertility/adoption benefits, and more. We are committed to fair and equitable pay and are transparent with current and future teammates about our full salary ranges. We use broad salary ranges that reflect the competitive market for similar jobs, provide sufficient opportunity for growth as you gain experience and expand responsibilities, while also allowing for differentiation based on performance. Based on the breadth of our ranges, most new hires will start at Clorox in the first half of the applicable range. Your starting pay will depend on job-related factors, including relevant skills, knowledge, experience and location. The applicable salary range for every role in the U.S. is based on your work location and is aligned to one of three zones according to the cost of labor in your area.–Zone A: $171,700 - $352,600–Zone B: $157,400 - $324,200–Zone C: $143,100 - $294,700All ranges are subject to change in the future. Your recruiter can share more about the specific salary range for your location during the hiring process.This job is also eligible for participation in Clorox’s incentive plans, subject to the terms of the applicable plan documents and policies.Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times.To all recruitment agencies: Clorox (and its brand families) does not accept agency resumes. Please do not forward resumes to Clorox employees, including any members of our leadership team. Clorox is not responsible for any fees related to unsolicited resumes.SummaryLocation: Durham, NC - USA (Hill Bldg)Type: Full time