Freelance Social Media Strategist

Company description

DSplus is a Saatchi & Saatchi company. It was created 14 years ago around the idea of a “Digital Salesperson” who leads a customer through the entire lifecycle of their automobile ownership journey.

Our clients are Toyota Motor North America, and Toyota & Lexus Dealerships across the country. DSplus is also proud to be an Agency of Record for Southeast Toyota Distributors, the world's largest independent distributor of Toyota.

Our mission is to merge the world-class branding efforts of our mothership, Saatchi & Saatchi, with the retail needs of our Dealerships. The result: an end-to-end customer experience that personifies the quality and integrity of the Toyota brand and helps sell more cars.

DSplus employs a powerful data-driven, integrated messaging platform that works across the sales and service lifecycle. This cross-tier, cross-channel system is fueled by the perfect mix of Artificial Intelligence, insightful media strategies, and stunning, high-performance creative. Always aligned to the Toyota brand and to each client’s unique value proposition, the system delivers sharp business results—while reaching the right target with the right message at the right time.

Over the years, DSplus has grown from a three-person start-up to a diverse, agile team of 45, who dream big, solve tough problems, and have fun at work.

Our culture values authenticity, transparency, and collaboration, while setting the bar high in the work we do. At DSplus, we recognize and reward success, always putting our employees first.

If you bring inventive thinking, boundless enthusiasm, and tireless energy—with a passion for client service that fuels us into the future, this might be just the fit.

Come join us.

Overview

The Freelance Social Media Strategist will work full time. They will be responsible for the day-to-day operational success of the paid social campaign activations, specifically dedicated to planning and activating paid social advertising strategies for our automotive clients across the US. This person collaborates with planning, operations, and analytics to bring their clients innovative, integrated social media campaign activations.

The Freelance Social Media Stategist will work under DSplus - a Saatchi & Saatchi company. DSplus was created around the idea of a “Digital Salesperson” who leads a customer through the entire lifecycle of their automobile ownership journey.

Saatchi & Saatchi currently maintains a hybrid work policy to work in-office three days per week and remotely the other two days each week.

This assignment will run through early April 2025.

Responsibilities

Paid Social Campaign Activation:

• Act as primary day-to-day client contact, working as the Most Trusted Advisor to support all client business needs and meet objectives and benchmarks month over month

• Work with planning and operations teams to ensure all campaigns are seamlessly executed

• Develop strategic paid social media recommendations in support of client requests that outline platform recommendations, implementation details (placements, formats), success measurement, and timelines

• Place social media advertising campaigns across Meta, Reddit, X, Pinterest, TikTok, LinkedIn, and Snapchat based on the approved campaign strategy

• Utilize advanced targeting strategies to execute complex campaigns, including custom audiences, third-party data, exclusion lists, lookalike audiences, and more

• Optimize campaign buys to ensure budgets are spent as effectively as possible each month

• Develop in-depth campaign reports in partnership with the analytics team that outline insights on media delivery, engagement, creative, website traffic, attribution, and key learnings

Online Reputation Management:

• Monitor clients’ social media channels, initiate conversations with and respond to engagements and reviews based on established brand and client guidelines

• Monitor clients’ automotive reputation profiles and respond to all client feedback

• Engage clients for review resolution and provide recommendations on appropriate response

• Meet with client contacts to review reputation performance, consult on new social media capabilities, and provide recommendations on social media strategies to support business objectives

• Provide demonstrations of our proprietary social media online management platform and online reputation service packages

• Other duties assigned

Qualifications

• 3+ years of professional experience, with a minimum of 2 years of experience with paid social advertising

• Proficiency with Meta, Reddit, X, Pinterest, TikTok, LinkedIn, and Snapchat that includes a clear understanding of each platform’s core features, as well as a technical understanding of each network’s advertising capabilities

• Proficiency with both Business Manager and Ad Manager dashboards for all core platforms, including ad placement, budget management, pixel creation, offline event sets, and advanced reporting

• Experience handling large media budgets and developing insights based on campaign results

• Have strong project management and organizational skills being able to manage multiple projects and campaigns at once

• Experience campaign tracking and efficiency tools utilizing tools like Sprinklr, Adobe Analytics, Asana, Google Workspace, Monday.com, etc.

• Facebook Blueprint Media Buying Certification strongly preferred

• Have a passion for social media, be an avid user, and have a passion to stay in the loop on the latest social media trends, capabilities, and platforms

• Self-motivated, well-organized, and assertive, with strong analytical and deductive skills

• Strong interpersonal, written, and verbal communication skills for effective client relations

• Experience with retail and/or automotive strongly preferred

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.