Sr Manager, Patient Marketing - Belamaf

Reference #: 408087 Site Name: USA - Pennsylvania - Philadelphia, USA - Massachusetts - Waltham, USA - North Carolina - Durham Posted Date: Nov 28 2024 Cancer continues to be a core area of intensive focus at GSK, and while much progress has been made in the past few years, more can be done to redefine expectations in cancer care. As we look to redefine expectations in cancer care, we need experienced, entrepreneurial-minded individuals to help on this journey. Being part of Oncology at GSK is being part of something special. The focus of the organization couldn't be clearer - we are fueled by a personal passion to give our customers and our patients MORE. More of ourselves, more to fight for, and more moments that matter! Are you an experienced marketer looking to be part of an innovative, dynamic, and growing organization? GSK's US Oncology Belamaf brand Team is looking for a Sr Manager, Patient Marketing. This position will support key promotional activities related to marketing efforts including, but not limited to, strategic and executional campaign evolution, digital execution, CRM planning and execution, print, agency management, and tactics to help achieve brand goals and support patients, caregivers, Advanced Practice Providers, and others. The ideal candidate should be a self-starter, have a passion for marketing excellence and the skills to ensure brand campaigns are patient-centered, innovative, and competitive. This position will report to the Customer Experience Marketing Director and will work in close partnership with the other brand team members and cross matrix teammates. These cross-matrix teams include insights and analytics, omnichannel analytics, copy approval (PRT), patient engagement, and global marketing. The role will help align the execution of our patient marketing plan with overall brand objectives. This position will require outstanding leadership in many areas, notably in matrix coordination. Key Responsibilities: Lead key patient-focused marketing activities and tactics to support branded initiatives for patients with an integrated, collaborative mindset to deliver optimal impact. Have a deep understanding of people living with Multiple Myeloma, their caregivers, and key stakeholders involved in the patient's treatment journey, competitive activity, and complex trends in the US marketplace (e.g., through analysis and market research), to effectively contribute to the development, approval, and deployment of marketing materials that deliver high value and impact to patients and the business. Lead the promotional material review process to ensure legal/regulatory compliance and medical accuracy of all patient marketing materials. Partner with and manage advertising agencies and other external partners on projects, workflow, and related expense budget. Partner with the insights and omnichannel analytics teams to analyze and optimize performance of marketing activities. Contribute to the annual operational planning process by shaping the DTP tactical plan and budget required to achieve the brand's stated objectives. Possess strong business acumen skills, as role is responsible for managing multiple program budgets, timelines, and processes. Ensure adherence to GSK International Code of Pharmaceutical Marketing and confirm that codes are implemented and applied appropriately. Why You? Basic Qualifications: Bachelor's degree 3+ years of pharma/biotech marketing experience Ability to travel up to 25% of the time, including some weekends. Preferred Qualifications: Marketing experiences should result in demonstration of the following: Possesses a firm understanding of core marketing principles including market analysis, consumer behavior, branding, positioning, and campaign management. Demonstrates proficiency in utilizing a variety of marketing tools and techniques such as digital marketing platforms, analytics tools, CRM systems, and content management systems. Core marketing experience, including customer understanding, strategy development, and execution. Graduate Degree level (e.g., MBA) or equivalent experience Philadelphia, PA (FMC Building office-based) Strong relationship building, problem solving, teamwork, project management, analytical and written/verbal communication skills. Experience influencing without direct authority and working successfully with cross functional teams. Experience bringing promotional materials through legal, regulatory, and medical review. Proven experience organizing, leading, motivating matrix teams and agencies Proven experience marketing to patients and/or consumers Strength managing complex and multiple competing priorities Experience in Multiple Myeloma a plus #LI-GSK Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees. Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology). Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together. If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US). 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