Marketing Manager
Crescent Hotels & Resorts, Scottsdale, AZ, United States
Crescent Hotels & Resorts invites you to embark on an exciting journey as the Marketing Manager for the spectacular Remi Hotel, a new build Autograph Collection. Nestled in the pulsating heart of downtown Scottsdale's Entertainment District, this 164-room gem combines classic western elements with bold, modern motifs, redefining the desert aesthetic and attitude. It's five food and beverage outlets range from a 1940's inspired cafe on the ground level to a seductive Miami-style rooftop pool deck and bar reflective of the orange groves of Morocco.
Picture this: A vibrant tapestry of live, work, and play, where the city's elite mingle with young professionals in a symphony of luxury and excitement. Weekends ignite into an electrifying party scene as the Entertainment District transforms into a playground for the glamorous and the adventurous.
Adjacent to the Remi Hotel lies the crown jewel of nightlife, the renowned Maya Day + Nightclub. By day, it's a sun-kissed oasis, beckoning with Vegas-style poolside parties. As twilight descends, it metamorphoses into a vibrant nightclub, drawing the world's most renowned DJs and performers to its stage. just steps away, this is a playground for those who live to indulge and celebrate.
As Marketing Manager, you'll be at the forefront of crafting compelling campaigns that amplify The Remi's unique voice. Collaborating with a dynamic team, you'll weave the story of Scottsdale's most exciting destination, engaging guests, locals, and global travelers through strategic marketing, digital innovation, and creative storytelling.
What you'll own:
- Brand Vision: Develop and implement marketing strategies that define The Remi's position as a premier luxury destination.
- Creative Storytelling: Manage digital, social, and traditional campaigns to share The Remi's vibrant energy with the world.
- Dynamic Partnerships: Lead collaborations with creative agencies, social media influencers, and PR teams to elevate brand awareness.
- Revenue Growth: Partner with sales and revenue teams to craft strategies that drive bookings, dining reservations, and unforgettable guest experiences.
- On-Site Immersion: Collaborate with food and beverage teams to curate innovative programming that resonates with The Remi's ethos.
We are committed to providing you with:
- Excellent compensation package.
- Operational incentive plan eligibility.
- An exceptional benefit plan for eligible associates and your family members.
- 401K matching program for eligible associates.
- Discounts at our Crescent managed properties in North America for you and your family members.
Here's what you will be doing each day:
- Propose and implement property specific marketing and PR strategies in conjunction with the Director of Sales and Marketing and General Manager.
- Create advertising and promotional programs and graphics for the hotel and all outlets.
- Collaborate with DOSM and/or GM to create and maintain marketing budgets.
- Collaborate with the sales and revenue team to identify opportunities and trends that need on and offline strategies.
- Lead creative agency and partner management for social media, PR, organic/paid social.
- Responsible for creating and maintaining hotel branded collateral.
- Responsible for brand voice pull through with the highest level of accuracy to property for all written and verbal front and back of house communication, including all digital assets.
- Drive an overarching digital marketing strategy with Crescent Marketing support team.
- Build direct marketing plans and targeted campaigns to drive brand awareness for the overall hotel, key market segmentations and outlets.
- Lead and direct hotel asset development, including hotel and outlet collateral, photoshoots, etc.
- Manage creative direction of all hotel and outlet digital and marketing assets.
- Work with the Food and Beverage team to identify opportunities and trends to implement promotional strategy to drive outlet revenue.
- Curate unique programming in coordination with hotel operations that are distinct to each outlet.
- Present a positive company image through all phases of public and/or customer interaction.
- Manage the property's hotel and outlet websites and online listings including menus, ensure optimization for search engine PPC.
- Optimize internet specials and other promotions for maximum sales.
- Manage the restaurant's websites and online listings (this includes working with property departments to ensure web sections are accurate)
- Manage OpenTable listing and lead OpenTable promotions.
- Coordinate e-mail capture programs in all outlets and create and implement e-mail campaigns.
- Facilitate the tracking and reporting of all marketing expenditures.
- Manage various ancillary websites and online listings (this includes working with property departments to ensure web sections are accurate)
- Work closely with social media influencers to drive awareness and revenue
Bring your passion for luxury, innovation, and unforgettable storytelling to The Remi. Are you ready to make your mark? Let's create moments that shine.
Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)