Marketing Manager - Account Based Marketing (ABM)

At NICE, we don't limit our challenges. We challenge our limits. Always. We're ambitious. We're game changers. And we play to win. We set the highest standards and execute beyond them. And if you're like us, we can offer you the ultimate career opportunity that will light a fire within you.

So, what's the role all about?

The Marketing Manager - Account Based Marketing (ABM) will lead and optimize our account-based marketing programs. The ideal candidate will have a proven track record of driving revenue and engagement through targeted, data-driven campaigns. This role is crucial in aligning marketing and sales to accelerate pipeline growth and maximize customer lifetime value.

How will you make an impact?

• ABM Strategy & Execution - Develop and execute scalable ABM strategies tailored to key accounts. Collaborate with sales and marketing teams to identify high-value target accounts and design personalized campaigns.
• Campaign Management - Manage end-to-end ABM campaigns, including account selection, audience segmentation, and multi-channel outreach.
• Create personalized content, messaging, and offers that resonate with target accounts.
• Internal Collaboration - Partner closely with sales to ensure alignment on account strategies, goals, and reporting.
• Provide tools, resources, and insights to enable sales success in engaging and converting key accounts.
• Utilize analytics platforms to track and measure campaign performance. Generate actionable insights to optimize ABM initiatives and improve ROI.
• Leverage 6sense to scale and enhance programs. Maintain the accuracy and relevance of account data in collaboration with the marketing automation team.
• Share latest trends and best practices in ABM and B2B marketing, and continuously test and iterate campaigns for maximum effectiveness.

Have you got what it takes?

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of hands-on experience in ABM in B2B marketing.
• Proven ability to execute and scale ABM programs that deliver measurable results.
• Strong collaboration skills with experience aligning marketing and sales teams.
• Proficiency in ABM tools and marketing automation platforms
• Excellent written and verbal communication skills.
• Strong project management and organizational skills.

What's in it for you?

Join an ever-growing, market disrupting, global company where the teams - comprised of the best of the best - work in a fast-paced, collaborative, and creative environment! As the market leader, every day at NICE is a chance to learn and grow, and there are endless internal career opportunities across multiple roles, disciplines, domains, and locations. If you are passionate, innovative, and excited to constantly raise the bar, you may just be our next NICEr!

Requisition ID: 5619

Reporting into: Director of Marketing

Role Type: Individual Contributor

Location: Hoboken, NJ (hybrid work schedule; in office 2 days/week)

About NICE

NICE Ltd. (NASDAQ: NICE) software products are used by 25,000+ global businesses, including 85 of the Fortune 100 corporations, to deliver extraordinary customer experiences, fight financial crime and ensure public safety. Every day, NICE software manages more than 120 million customer interactions and monitors 3+ billion financial transactions.

Known as an innovation powerhouse that excels in AI, cloud and digital, NICE is consistently recognized as the market leader in its domains, with over 8,500 employees across 30+ countries.

NICE is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, neurotype, physical or mental disability, veteran status, gender identity, sexual orientation or any other category protected by law.