Marketing Coordinator

Marketing Coordinator - 13512 DESCRIPTION/RESPONSIBILITIES: POSITION SUMMARY The Coordinator -- Marketing creates and delivers marketing ideas and activities, as well as creates marketing materials, manages projects, and ensures company messaging is consistent with the overall image of the company, brand, and marketing strategy. JOB RESPONSIBILITIES * Project manages and coordinates tradeshow participation in consultation with the sales & marketing teams and manages * trade show inventory. * Research various industry tradeshows and provide tradeshow recommendations. * Involved in marketing process creation & documentation. * Creates and/or edits marketing and sales support materials including sales presentations and product/services brochures * needed for tradeshows and events. * Contributes to development of the content marketing strategy and works with the content marketing manager to support * content development. * Executes messaging and content on all marketing channels, including email and social media. * Is able to independently draft social media (LinkedIn) content, get it approved and post. * Updates website to keep all pages including but not limited to events, job openings, blogs and case studies current. * Develops, manages and analyzes effectiveness of all marketing campaigns across online and offline channels. * Work with agencies to deliver on projects. * Manages the marketing budget to keep track of spending and ROI. * Manages involvement with industry associations and organizations * Additional duties as assigned. QUALIFICATIONS / REQUIREMENTS * Bachelor's Degree in Marketing or related field * 3+ years of previous marketing experience; or equivalent combination of education and experience * High degree of proficiency MS Office Suite, Outlook & Internet applications * Proficiency in adobe's creative suite (Photoshop, illustrator, premier) is an advantage. * Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management (from * conception to completion), & planning skills. This is also a position for someone who is highly organized. * Strong verbal and written communication skills (including analysis, interpretation, & reasoning) * Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as, * internal and external clients * Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment. * Ability to work with and influence peers and senior management * Self-motivated with critical attention to detail, deadlines and reporting * Occasional travel either locally, nationally, and/or internationally may be required. * Ability to work overtime as necessary PHYSICAL ASPECTS / WORK ENVIRONMENT * Regularly required to stand; walk; sit; and talk, hear and see. * Occasionally lift and/or move up to 10 pounds. * Reasonable accommodations may be made to enable individuals to perform the essential functions. The Matthews Industrial Automation division of Matthews International designs, manufactures and distributes a wide range of technologies and solutions for industrial automation applications including marking and coding, and warehouse automation. Our integrated systems identify, track, control, and pick products at the highest levels of accuracy. Our focus on innovation is leading to rapid growth in each of the solution areas we provide: product identification, warehouse automation and applied automation technologies. At Matthews International, what makes us different is what makes us great. We are proud to be an equal opportunity workplace. All employment is decided on the basis of qualifications, merit, and business need. Matthews International affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national orig n, genetic information, age, disability or any other characteristic protected by federal, state or local law. Equal Opportunity Employer Minorities/Women/Veterans/Disabled. Matthews International endeavors to make our employment website and application process accessible to all users and applicants. In doing so, Matthews International provides reasonable accommodations to applicants with disabilities. If you have a disability and require a reasonable accommodation or assistance completing the application process, please contact a member of our Human Resource Team.