Junglee Games, Inc.
Associate Director - Marketing
Junglee Games, Inc., Washington, District of Columbia, us, 20022
Associate Director - Marketing Apply locations Junglee Gurgaon time type Full time posted on Posted 2 Days Ago job requisition id JR123868 Associate Director - Marketing
Make sure to apply with all the requested information, as laid out in the job overview below. As our
AD Marketing- Retention , you will respond to create and manage promotions, programs, and campaigns aimed at retaining, engaging, and monetising users across all our games. You will actively utilise data-driven techniques such as Push Notifications, email, SMS, and web messaging to achieve retention KPIs. Responsibilities: Work with the internal Marketing team to plan and execute campaigns that drive player engagement and revenue. Work on CRM tools to create journeys for existing users which help engage them more and bring them back to the platform along with generating higher revenue. Present daily/weekly/monthly reports of promotional campaigns and corresponding business metrics by coordinating with the Analytics team. Work with CRM, Content and Acquisition teams to drive retention. Work with Marketing and Product teams to help develop our websites and apps to improve design, usability, content, and customer experience. Responsible for the revenue for a particular game/product line. Work with different stakeholders to develop an engagement calendar of promotions across cohorts & channels. Responsible for end to end GTM planning & execution of the experiments in roadmap. Defines & maintains performance benchmarks for defined cohorts, across all channels of communications. Responsible for ROI optimisation on external channels of communications. Leadership Skills Strong Communication Skills:
Effective communication skills and the ability to clearly articulate goals/objectives and provide constructive feedback. Problem-solving and Decision-making Skills:
Ability to identify challenges, analyse situations, and come up with creative and practical solutions. Team Management, Motivation, and Employee Development:
Ability to lead, motivate, and develop team members, fostering a healthy and productive work environment. Strategic Thinking, Innovation, and Creativity:
Ability to think critically and strategically and develop our capabilities to match hyper-growth and organisational goals. Emotional Intelligence:
Should be empathetic while interacting with various sets of user groups. Accountability and Responsibility:
Should take ownership of work, meet deadlines, and hold themselves accountable for results. Integrity and Ethics:
Should believe in doing the right thing even in challenging situations. Resilience:
Should have a positive mindset with the ability to stay optimistic even in tough circumstances. Requirements 7+
years of experience in CRM campaigns, journeys and analytics, with specific experience managing an app/PN/email/WA/mobile marketing program from end-to-end (gaming/e-commerce experience). Knowledge of tools such as WebEngage and Clevertap. Experience with user retention and engagement strategies. An analytical bent of mind with an ability to collate, analyse and present data to drive clear insights into the business. Good understanding of CRM, Push Notifications, WA marketing and mobile marketing. Experience in using marketing analytics tools and metrics such as CPA, visits, unique visits, conversion rates, latency, bounce rates, etc. Understanding of databases, SQL, Tableau etc is preferred. Understanding of the consumer cohorts and RFM segmentation. Ability to effectively communicate and manage relationships with external vendors and partners. Ability to manage and mentor a team. What Junglee Games offers for this role: Meaningful global exposure and an opportunity to represent Junglee Games as part of Flutter Entertainment. Ample learning opportunities and the opportunity to work with some of the best leaders and minds in the industry. In-depth understanding of the gaming ecosystem. Competitive compensation and incentives. Excellent work environment, great culture, and global exposure. About Junglee Games Junglee Games is a leader in the skill-gaming space, with over 100 million registered players. Founded in San Francisco in 2012 and part of the $30 Bn Flutter Entertainment Group, Junglee Games is the fastest-growing skill games company in Southeast Asia. Our mission is to build entertainment for millions of people around the world and help them connect with each other through high-quality games. Junglee Games is not just a gaming business. It is a blend of data science, innovation, cutting-edge technology, and a value-driven culture that is creating the next set of conscious leaders.
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Make sure to apply with all the requested information, as laid out in the job overview below. As our
AD Marketing- Retention , you will respond to create and manage promotions, programs, and campaigns aimed at retaining, engaging, and monetising users across all our games. You will actively utilise data-driven techniques such as Push Notifications, email, SMS, and web messaging to achieve retention KPIs. Responsibilities: Work with the internal Marketing team to plan and execute campaigns that drive player engagement and revenue. Work on CRM tools to create journeys for existing users which help engage them more and bring them back to the platform along with generating higher revenue. Present daily/weekly/monthly reports of promotional campaigns and corresponding business metrics by coordinating with the Analytics team. Work with CRM, Content and Acquisition teams to drive retention. Work with Marketing and Product teams to help develop our websites and apps to improve design, usability, content, and customer experience. Responsible for the revenue for a particular game/product line. Work with different stakeholders to develop an engagement calendar of promotions across cohorts & channels. Responsible for end to end GTM planning & execution of the experiments in roadmap. Defines & maintains performance benchmarks for defined cohorts, across all channels of communications. Responsible for ROI optimisation on external channels of communications. Leadership Skills Strong Communication Skills:
Effective communication skills and the ability to clearly articulate goals/objectives and provide constructive feedback. Problem-solving and Decision-making Skills:
Ability to identify challenges, analyse situations, and come up with creative and practical solutions. Team Management, Motivation, and Employee Development:
Ability to lead, motivate, and develop team members, fostering a healthy and productive work environment. Strategic Thinking, Innovation, and Creativity:
Ability to think critically and strategically and develop our capabilities to match hyper-growth and organisational goals. Emotional Intelligence:
Should be empathetic while interacting with various sets of user groups. Accountability and Responsibility:
Should take ownership of work, meet deadlines, and hold themselves accountable for results. Integrity and Ethics:
Should believe in doing the right thing even in challenging situations. Resilience:
Should have a positive mindset with the ability to stay optimistic even in tough circumstances. Requirements 7+
years of experience in CRM campaigns, journeys and analytics, with specific experience managing an app/PN/email/WA/mobile marketing program from end-to-end (gaming/e-commerce experience). Knowledge of tools such as WebEngage and Clevertap. Experience with user retention and engagement strategies. An analytical bent of mind with an ability to collate, analyse and present data to drive clear insights into the business. Good understanding of CRM, Push Notifications, WA marketing and mobile marketing. Experience in using marketing analytics tools and metrics such as CPA, visits, unique visits, conversion rates, latency, bounce rates, etc. Understanding of databases, SQL, Tableau etc is preferred. Understanding of the consumer cohorts and RFM segmentation. Ability to effectively communicate and manage relationships with external vendors and partners. Ability to manage and mentor a team. What Junglee Games offers for this role: Meaningful global exposure and an opportunity to represent Junglee Games as part of Flutter Entertainment. Ample learning opportunities and the opportunity to work with some of the best leaders and minds in the industry. In-depth understanding of the gaming ecosystem. Competitive compensation and incentives. Excellent work environment, great culture, and global exposure. About Junglee Games Junglee Games is a leader in the skill-gaming space, with over 100 million registered players. Founded in San Francisco in 2012 and part of the $30 Bn Flutter Entertainment Group, Junglee Games is the fastest-growing skill games company in Southeast Asia. Our mission is to build entertainment for millions of people around the world and help them connect with each other through high-quality games. Junglee Games is not just a gaming business. It is a blend of data science, innovation, cutting-edge technology, and a value-driven culture that is creating the next set of conscious leaders.
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