SnapLogic
Senior Demand Generation Marketing Manager
SnapLogic, San Mateo, California, United States, 94403
The Role:
In this high-impact role, you will join a dynamic demand generation team working closely with the broader Marketing and Sales teams to develop highly targeted programs that drive target account engagement, pipeline, and revenue. Reporting to the VP of Corporate Marketing, you’ll have a dual focus on global PPC/Paid Acquisition as well as the ideation, execution, and measurement of integrated campaigns. You will lead campaigns across multiple channels including digital, social media, email, webinars, events, direct mail, etc. This individual contributor role suits a self-starter who excels in a global, fast-paced environment.
Remember to check your CV before applying Also, ensure you read through all the requirements related to this role. What You’ll Do:
Collaborate with Sales, Marketing, and Partner leaders to align priorities and develop GTM strategy segments. Orchestrate targeted integrated campaigns as well as ABM programs (1:1, 1:1) to engage target accounts and move them through the buyer’s journey. Manage end-to-end campaign implementation across digital, social media, email, webinars, events, direct mail, and more. Use data models to develop a target account selection process and optimize strategies for success. Monitor campaign performance, analyzing results to optimize based on data and best practices. Communicate program status to stakeholders, ensuring timely execution and follow-up by Sales. Create, iteratively evaluate, and improve new campaign strategies and tactics that have the potential to move the needle. Be accountable for driving target account engagement, pipeline, and revenue growth. What We’re Looking For:
4+ years in B2B demand generation focused on PPC/Paid Acquisition. Experience with ABM, multi-channel campaign execution, and content syndication. Strong collaboration skills with cross-functional teams and experience driving target account engagement. Proven track record of using data insights and best practices to optimize campaigns and achieve pipeline goals. Proficiency in tools like Salesforce, Marketo, 6Sense, and other marketing platforms. Start-up experience preferred. BS/BA degree in Marketing, Business, or a related field.
$145,000 - $155,000 a yearThe above range is the approximate annual U.S. base pay range for this position. Final offer amounts are determined by multiple factors, including candidate location, experience and expertise, and may vary from the range listed. In addition to base salaries, certain roles are also eligible for annual cash bonuses or commissions. All of our full-time employees get stock options and a comprehensive benefits package. Why Join: There's never been a better time to join SnapLogic. Here are a few reasons why: Perks And Benefits: The list includes, but is not limited to: competitive salary, flexible PTO (USA employees), comprehensive healthcare; 401(k); FSA and supplemental insurance; paid parental leave; wellness and fitness reimbursements; gym and lunch on site (HQ). Company Momentum: Industry experts have consistently recognized our company, products, customers, and employees as best-in-class, from our year-over-year Leadership in Gartner’s iPaaS Magic Quadrant, to our 2021 CODiE Award win, to our recognition as a 2022 Bay Area Top Workplace. Hot Market Opportunity: Leading organizations are embracing the cloud, data, and AI to rethink and rewire their businesses. According to industry analysts, the integration market alone is growing four times faster than the overall software market, approaching more than $5 billion in revenue. Innovative Product: SnapLogic is the only company to provide a single, unified platform for all of a company’s integration and automation needs: application integration, data integration, API management, B2B integration, and data engineering. World Class Customers: Hundreds of customers around the globe trust SnapLogic to handle their enterprise integration and automation needs. Our customers come first, and we’re proud of SnapLogic's industry-leading customer retention rate of over 95%. SnapLogic is headquartered in San Mateo, CA with offices in New York, NY; London, UK; and Hyderabad, India.
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Remember to check your CV before applying Also, ensure you read through all the requirements related to this role. What You’ll Do:
Collaborate with Sales, Marketing, and Partner leaders to align priorities and develop GTM strategy segments. Orchestrate targeted integrated campaigns as well as ABM programs (1:1, 1:1) to engage target accounts and move them through the buyer’s journey. Manage end-to-end campaign implementation across digital, social media, email, webinars, events, direct mail, and more. Use data models to develop a target account selection process and optimize strategies for success. Monitor campaign performance, analyzing results to optimize based on data and best practices. Communicate program status to stakeholders, ensuring timely execution and follow-up by Sales. Create, iteratively evaluate, and improve new campaign strategies and tactics that have the potential to move the needle. Be accountable for driving target account engagement, pipeline, and revenue growth. What We’re Looking For:
4+ years in B2B demand generation focused on PPC/Paid Acquisition. Experience with ABM, multi-channel campaign execution, and content syndication. Strong collaboration skills with cross-functional teams and experience driving target account engagement. Proven track record of using data insights and best practices to optimize campaigns and achieve pipeline goals. Proficiency in tools like Salesforce, Marketo, 6Sense, and other marketing platforms. Start-up experience preferred. BS/BA degree in Marketing, Business, or a related field.
$145,000 - $155,000 a yearThe above range is the approximate annual U.S. base pay range for this position. Final offer amounts are determined by multiple factors, including candidate location, experience and expertise, and may vary from the range listed. In addition to base salaries, certain roles are also eligible for annual cash bonuses or commissions. All of our full-time employees get stock options and a comprehensive benefits package. Why Join: There's never been a better time to join SnapLogic. Here are a few reasons why: Perks And Benefits: The list includes, but is not limited to: competitive salary, flexible PTO (USA employees), comprehensive healthcare; 401(k); FSA and supplemental insurance; paid parental leave; wellness and fitness reimbursements; gym and lunch on site (HQ). Company Momentum: Industry experts have consistently recognized our company, products, customers, and employees as best-in-class, from our year-over-year Leadership in Gartner’s iPaaS Magic Quadrant, to our 2021 CODiE Award win, to our recognition as a 2022 Bay Area Top Workplace. Hot Market Opportunity: Leading organizations are embracing the cloud, data, and AI to rethink and rewire their businesses. According to industry analysts, the integration market alone is growing four times faster than the overall software market, approaching more than $5 billion in revenue. Innovative Product: SnapLogic is the only company to provide a single, unified platform for all of a company’s integration and automation needs: application integration, data integration, API management, B2B integration, and data engineering. World Class Customers: Hundreds of customers around the globe trust SnapLogic to handle their enterprise integration and automation needs. Our customers come first, and we’re proud of SnapLogic's industry-leading customer retention rate of over 95%. SnapLogic is headquartered in San Mateo, CA with offices in New York, NY; London, UK; and Hyderabad, India.
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