The Scotts Company Llc
Digital Marketing Specialist (Bonnie Plants)
The Scotts Company Llc, Marysville, Ohio, us, 43041
Here at Scotts Miracle-Gro there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace. Below are details on an open job. If the role interests you and you would like to be considered we encourage you to apply!
Are you ready strategize, innovate, and have fun leading the digital channel experience for the #1 Brand in Vegetables and Herbs? As a Digital Marketing Specialist at Scotts Miracle-Gro supportingBonnie Plants, you will be at the forefront of our digital evolution, playing a crucial role in shaping and executing our digital strategy across multiple owned channels. You will have the exciting opportunity to be a decision-maker, steering key initiatives and driving impactful results. In this dynamic role, you will lead our social media, influencer, email and website strategies, create engaging content, and execute direct-to-consumer (DTC) marketing initiatives.
Everyday you will...
Lead strategies for the digital consumer in the email, influencer, site and social channels
Plan content and lead agencies to support the strategies developed
Launch new & exciting campaigns in the digital space while working closely with the sales and marketing teams to create an omni channel journey
Work closely with ecommerce operations to understand product availability and enhancements
To thrive in this role you must possess:
Strategic Vision - the ability to develop and execute comprehensive digital strategies
Leadership Skills - decision making abilities and forward thinking mindset
Creativity & Innovation - creative thinker who can develop engaging, innovative content and campaigns
Cross-Functional Resource - support the sales, in-store and shopper marketer teams in across retailer digital strategies
Product Innovation - lead ecommerce only new product innovation through cross functional teams utilizing insights and strategies
Analytics - understand the importance of hindsighting and ability to measure performance to dictate future strategies
Excellent Communication - effectively convey ideas and collaborate with cross functional teams
Project Coordination - strong organizational skills to ensure milestones and deadlines are met
Technical Proficiency - proficiency in digital marketing tools and platforms such as Meltwater, Klaviyo, Yotpo, Bazaarvoice and Shopify
Consumer first mindset - deep understanding of the consumer and their preferences across channels
Positive Attitude - energetic and enthusiastic approach to work and problem-solving
Curiosity & Willingness to Learn - continuous learner who stays up to date with industry trends
Willing to Travel - potential to travel to visit different retail locations, Bonnie sites, and relevant meetings
What makes this role unique from others:
Lead with influence and innovation. You'll have the autonomy to make impactful decisions, shape our digital presence and drive key initiatives. Your creativity and innovation will directly influence our growth and success.
End-to-end ownership. You will be hands-on in every aspect of the digital experience and guide a holistic consumer vision through these platforms.
Continuous growth and development.
The starting budgeted pay range for this role will generally fall between $75,000.00 - $88,200.00 per year. Scotts will consider various factors in determining the actual pay including your skills, qualifications, experience, and geographical location.
Here at ScottsMiracle-Gro, we believe providing an enriching and engaging employee experience is what sets us apart from other organizations. We recognize our employees are so much more than just their job title so we offer programs and benefits that support them in all aspects of their lives. Wondering how we do it? Below is a glimpse of our highlight reel...
Our Live Total Health program provides you with options to align to your
personal needs . Selections range from
medical, dental and vision coverage for you, your spouse/domestic partner and dependents to an outstanding wellness reimbursement program to an unbelievable
401K match (up to 7.5%) as well as a 15% discount on company stock and much more
We know our talent
is our
most precious asset
and your unique development contributes to our organization's success now and in the future. Career growth at our company is not always a ladder. It's much more like a rock climbing adventure. Grow through exploration and experiences rather than a predictable linear path.
We value the importance of
family . We provide access to Maven Family Planning and up to $30,000 to accommodate for
adoption, fertility and surrogacy .
Be part of something bigger by joining one of our
Employee Resource Groups
focusing on
diversity and inclusion, family, education and sustainability : Scotts Women's Network, Scotts Black Employees' Network, Scotts Veterans Network, Scotts Young Professionals, Scotts Pride Network (GroPride), Scotts Associates for a Greener Earth (SAGE), Scotts Family TREE and our Associate Boards.
Join a company with a strong belief in
giving bac k to the communities where we live and work. We have a shared passion for
service and volunteerism
and believe participating in community service benefits our communities and strengthens our team.
Not interested in this role? Stay up to date on future opportunities by joining our ScottsMiracle-Gro and Hawthorne Gardening talent communities.
Scotts is an EEO Employer, dedicated to a culturally diverse, drug free workplace.
EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity
Notification to Agencies:
Please note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations.
Are you ready strategize, innovate, and have fun leading the digital channel experience for the #1 Brand in Vegetables and Herbs? As a Digital Marketing Specialist at Scotts Miracle-Gro supportingBonnie Plants, you will be at the forefront of our digital evolution, playing a crucial role in shaping and executing our digital strategy across multiple owned channels. You will have the exciting opportunity to be a decision-maker, steering key initiatives and driving impactful results. In this dynamic role, you will lead our social media, influencer, email and website strategies, create engaging content, and execute direct-to-consumer (DTC) marketing initiatives.
Everyday you will...
Lead strategies for the digital consumer in the email, influencer, site and social channels
Plan content and lead agencies to support the strategies developed
Launch new & exciting campaigns in the digital space while working closely with the sales and marketing teams to create an omni channel journey
Work closely with ecommerce operations to understand product availability and enhancements
To thrive in this role you must possess:
Strategic Vision - the ability to develop and execute comprehensive digital strategies
Leadership Skills - decision making abilities and forward thinking mindset
Creativity & Innovation - creative thinker who can develop engaging, innovative content and campaigns
Cross-Functional Resource - support the sales, in-store and shopper marketer teams in across retailer digital strategies
Product Innovation - lead ecommerce only new product innovation through cross functional teams utilizing insights and strategies
Analytics - understand the importance of hindsighting and ability to measure performance to dictate future strategies
Excellent Communication - effectively convey ideas and collaborate with cross functional teams
Project Coordination - strong organizational skills to ensure milestones and deadlines are met
Technical Proficiency - proficiency in digital marketing tools and platforms such as Meltwater, Klaviyo, Yotpo, Bazaarvoice and Shopify
Consumer first mindset - deep understanding of the consumer and their preferences across channels
Positive Attitude - energetic and enthusiastic approach to work and problem-solving
Curiosity & Willingness to Learn - continuous learner who stays up to date with industry trends
Willing to Travel - potential to travel to visit different retail locations, Bonnie sites, and relevant meetings
What makes this role unique from others:
Lead with influence and innovation. You'll have the autonomy to make impactful decisions, shape our digital presence and drive key initiatives. Your creativity and innovation will directly influence our growth and success.
End-to-end ownership. You will be hands-on in every aspect of the digital experience and guide a holistic consumer vision through these platforms.
Continuous growth and development.
The starting budgeted pay range for this role will generally fall between $75,000.00 - $88,200.00 per year. Scotts will consider various factors in determining the actual pay including your skills, qualifications, experience, and geographical location.
Here at ScottsMiracle-Gro, we believe providing an enriching and engaging employee experience is what sets us apart from other organizations. We recognize our employees are so much more than just their job title so we offer programs and benefits that support them in all aspects of their lives. Wondering how we do it? Below is a glimpse of our highlight reel...
Our Live Total Health program provides you with options to align to your
personal needs . Selections range from
medical, dental and vision coverage for you, your spouse/domestic partner and dependents to an outstanding wellness reimbursement program to an unbelievable
401K match (up to 7.5%) as well as a 15% discount on company stock and much more
We know our talent
is our
most precious asset
and your unique development contributes to our organization's success now and in the future. Career growth at our company is not always a ladder. It's much more like a rock climbing adventure. Grow through exploration and experiences rather than a predictable linear path.
We value the importance of
family . We provide access to Maven Family Planning and up to $30,000 to accommodate for
adoption, fertility and surrogacy .
Be part of something bigger by joining one of our
Employee Resource Groups
focusing on
diversity and inclusion, family, education and sustainability : Scotts Women's Network, Scotts Black Employees' Network, Scotts Veterans Network, Scotts Young Professionals, Scotts Pride Network (GroPride), Scotts Associates for a Greener Earth (SAGE), Scotts Family TREE and our Associate Boards.
Join a company with a strong belief in
giving bac k to the communities where we live and work. We have a shared passion for
service and volunteerism
and believe participating in community service benefits our communities and strengthens our team.
Not interested in this role? Stay up to date on future opportunities by joining our ScottsMiracle-Gro and Hawthorne Gardening talent communities.
Scotts is an EEO Employer, dedicated to a culturally diverse, drug free workplace.
EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity
Notification to Agencies:
Please note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations.