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Tephra Inc.

Head of Practice, Marketing Automation

Tephra Inc., Santa Clara, California, United States, 95051


Description:

Client Interactive is looking for a proven thought leader in Marketing Automation to drive the strategy and engage CMOs

Responsibilities:

Responsibilities: • Develop new offerings and strategy around Marketing Automation services. • Enable the sales team to sell Marketing Automation services. • Define, Lead and support Execution of Marketing Automation engagements. Enable project delivery teams with building strong capability in Marketing Automation services. • Provide Thought Leadership to our customers in new-age marketing solutions. • Be a trusted advisor to marketing, product and brand teams for Marketing Automation solutions • Enable the global sales team with strategy and collateral to sell Marketing Automation services. • Help grow a team with strong competency and capabilities to service customers in this domain. • Establish relationship with industry leading product and platform vendors in Marketing Automation space. • Analyze industry trends, competitive threats, expansion opportunities and internal performance. • Publish whitepapers, point of views, speak at industry events and promote the Interactive brand in Marketing Automation through thought leadership. • Partner and co-innovate with our customers starting at the idea stage with Marketing Automation experiences and then connecting our customer's brands to their customers, employees, and partners. • Drive innovation in Marketing Automation both within the unit and with customers

Qualifications: • Bachelors degree in a related field • At least 10 years of relevant experience • Must have delivered keynotes to CMO audience • Published articles/blogs on Marketing Automation