Informa Markets
Digital Marketing Specialist
Informa Markets, Irving, Texas, United States, 75084
Job Description
WHAT'S EXCITING ABOUT THIS JOB & HOW YOU CAN MAKE AN IMPACT:
Your curiosity and sharp insights will help you pave the way in one of Informa Market’s most successful groups . Informa Markets’ Infrastructure & Construction group is seeking a full-time Digital Marketing Specialist who will primarily oversee digital marketing activities for the International Roofing Expo and the International Pool, Spa, Patio Expo, co-located with the Deck Expo. You will provide digital strategy, campaign support, deep analysis, and actionable programs that deliver critical insights into our audiences and business decisions.
You are accountable for:
Executing data-driven audience growth strategies that leverage both paid and organic acquisition channels, working with key stakeholders on defining priority channels, partners, and target audiences to drive database and subscriber growth
Set and track key performance metrics that align with business objectives; present and communicate progress against KPIs to key stakeholders on a regular basis
Plan and execute email marketing programs including segmentation, email setup, deployment, and reporting, using features including targeted content and multi-step campaigns
Track progress and drive continuous improvement to acquisition funnels via analysis and optimization; identify and validate improvements through research, internal/external feedback, best practices, and various testing methodologies (e.g. A/B)
Analyze campaign performance and deliver actionable insights and recommendations to improve future performance, efficiency, and spend
Continuous website updates, including, but not limited to, tailored website experiences based on customer behavior, journey, technology, and demographics
Manages website and analytics, including monitoring traffic, sources, conversions, and KPIs
Work with brand managers to implement SEO strategies to foster organic site growth of event sites
Support event brands in the setup and launch of their mobile app and customer referral programs with our preferred vendors
Establish benchmarks across all digital campaigns to monitor campaign and performance
Travel to industry events as needed
Special projects as needed
Qualifications: Qualifications
What you bring to the team:
At least 4 years’ experience in audience/attendee acquisition, development, or growth roles with a heavy focus on digital
Bachelor’s degree in marketing/advertising or database management or equivalent work experience
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
Previous experience of Eloqua or other automated marketing email platform
Experience with A/B and multivariate experiments
Strong knowledge of website and marketing analytics tools (e.g., Google Analytics, Adobe Analytics, WebTrends, SEMRush, etc.)
Previous experience in CMSs, Adobe Experience Manager and Drupal preferred
Excellent attention to detail and organizational skill required
Project management skills: Capable of multi-tasking and managing several projects at a time
Excellent written and oral communication skills
Analytical mindset with numerical aptitude
Initiative, ambition, self-direction, problem solving and deep sense of curiosity
The pay range for this position is $70,000 - $75,000 depending on experience.
This posting will automatically expire on December 18th 2024.
Additional Information
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
Broader impact: take up to four days per year to volunteer, with charity match funding available too
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
Time out: 15 days PTO, rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day, and the chance to work from (almost!) anywhere for up to four weeks a year
Competitive benefits, including a 401k match, parental leave, and an ESPP offering company shares at a minimum 15% discount
Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app, and more
Recognition for great work, with global awards and kudos programs
As an international company, the chance to collaborate with teams around the world
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds
are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.
WHAT'S EXCITING ABOUT THIS JOB & HOW YOU CAN MAKE AN IMPACT:
Your curiosity and sharp insights will help you pave the way in one of Informa Market’s most successful groups . Informa Markets’ Infrastructure & Construction group is seeking a full-time Digital Marketing Specialist who will primarily oversee digital marketing activities for the International Roofing Expo and the International Pool, Spa, Patio Expo, co-located with the Deck Expo. You will provide digital strategy, campaign support, deep analysis, and actionable programs that deliver critical insights into our audiences and business decisions.
You are accountable for:
Executing data-driven audience growth strategies that leverage both paid and organic acquisition channels, working with key stakeholders on defining priority channels, partners, and target audiences to drive database and subscriber growth
Set and track key performance metrics that align with business objectives; present and communicate progress against KPIs to key stakeholders on a regular basis
Plan and execute email marketing programs including segmentation, email setup, deployment, and reporting, using features including targeted content and multi-step campaigns
Track progress and drive continuous improvement to acquisition funnels via analysis and optimization; identify and validate improvements through research, internal/external feedback, best practices, and various testing methodologies (e.g. A/B)
Analyze campaign performance and deliver actionable insights and recommendations to improve future performance, efficiency, and spend
Continuous website updates, including, but not limited to, tailored website experiences based on customer behavior, journey, technology, and demographics
Manages website and analytics, including monitoring traffic, sources, conversions, and KPIs
Work with brand managers to implement SEO strategies to foster organic site growth of event sites
Support event brands in the setup and launch of their mobile app and customer referral programs with our preferred vendors
Establish benchmarks across all digital campaigns to monitor campaign and performance
Travel to industry events as needed
Special projects as needed
Qualifications: Qualifications
What you bring to the team:
At least 4 years’ experience in audience/attendee acquisition, development, or growth roles with a heavy focus on digital
Bachelor’s degree in marketing/advertising or database management or equivalent work experience
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
Previous experience of Eloqua or other automated marketing email platform
Experience with A/B and multivariate experiments
Strong knowledge of website and marketing analytics tools (e.g., Google Analytics, Adobe Analytics, WebTrends, SEMRush, etc.)
Previous experience in CMSs, Adobe Experience Manager and Drupal preferred
Excellent attention to detail and organizational skill required
Project management skills: Capable of multi-tasking and managing several projects at a time
Excellent written and oral communication skills
Analytical mindset with numerical aptitude
Initiative, ambition, self-direction, problem solving and deep sense of curiosity
The pay range for this position is $70,000 - $75,000 depending on experience.
This posting will automatically expire on December 18th 2024.
Additional Information
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
Broader impact: take up to four days per year to volunteer, with charity match funding available too
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
Time out: 15 days PTO, rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day, and the chance to work from (almost!) anywhere for up to four weeks a year
Competitive benefits, including a 401k match, parental leave, and an ESPP offering company shares at a minimum 15% discount
Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app, and more
Recognition for great work, with global awards and kudos programs
As an international company, the chance to collaborate with teams around the world
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds
are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.