Zimmerman Advertising
Media Planning Director
Zimmerman Advertising, Fort Lauderdale, Florida, United States, 33311
Job Description
Overall Objective
The Media Planning Director manages the efforts of his/her assigned teams in the timely development and submission of annual Media Plans, Point-of-Views (POVs) and related media analyses as may be directed or required.
Responsibilities • Learns all phases of the clients' marketing objectives. • Manages the development, implementation and optimization of integrated media plans, strategies and tactics. • Oversees preparation and presents media plans, as needed, including objectives, strategy, rationale, and all backup materials. Make presentations directly to client senior executives and associated client team members. • Manage clients' expectations with leaders, clearly communicating media strategies to clients • Supervises the execution of media plans, including preparation of media budgets, schedules of insertions, contracts, and supporting materials. • Prepares media authorizations per approved plans/project requests. • Prepares budget recaps for clients. • Trains and supervises supervisors, planners and assistants in all media channels • Monitors active buys during the negotiations process and checks final buys for adherence to guidelines. • Monitors live campaigns, ensuring ongoing optimizations are made by team - and delivering periodic campaign performance reporting internally and to clients • Participates in new business project assignments. • Assists accounting department in reconciling variances and assuring proper payments. • Proactively builds relationships with internal and external partners that aid in driving innovative media solutions for assigned clients • Works with the senior Buying team management to define and develop optimal media buys, monitoring, post-promotional reporting and other post-buy analyses • Attends presentations by media vendors for the purpose of evaluating new information/services and to maintain good rapport with sales representatives; maintains a high professional profile. • Develop POVs as needed in response to client needs or requests • Ensures relationships with account teams are harmonious and productive • Regularly meets with stakeholders to ensure alignment • Regularly meets with direct reports to provide feedback and coach/develop team
Requirements • Bachelor's degree in related field or equivalent experience • 8-10+ years media planning experience preferrably in a full-service Advertising/Marketing Agency • Prior experience in a supervisory and/or Director role is required • Experienced across most major media channels; sufficient knowledge in both traditional and digital channels • Excellent presentation and writing skills • Proven ability to develop high quality media strategies that drove results • Experience negotiating short and long-term contracts with vendors • MS Office: Internet Explorer, Excel, Word and PowerPoint • Experience with most major media planning technology (e.g., Telmar or IMS Reach/Frequency, Kantar or Nielsen Competitive, Nielsen and/or Comscore ratings, Comscore digital, MRI-Simmons, Scarborough, Mediatools, Strata etc.) • Experience working in a results-focused, fast-paced environment.
Overall Objective
The Media Planning Director manages the efforts of his/her assigned teams in the timely development and submission of annual Media Plans, Point-of-Views (POVs) and related media analyses as may be directed or required.
Responsibilities • Learns all phases of the clients' marketing objectives. • Manages the development, implementation and optimization of integrated media plans, strategies and tactics. • Oversees preparation and presents media plans, as needed, including objectives, strategy, rationale, and all backup materials. Make presentations directly to client senior executives and associated client team members. • Manage clients' expectations with leaders, clearly communicating media strategies to clients • Supervises the execution of media plans, including preparation of media budgets, schedules of insertions, contracts, and supporting materials. • Prepares media authorizations per approved plans/project requests. • Prepares budget recaps for clients. • Trains and supervises supervisors, planners and assistants in all media channels • Monitors active buys during the negotiations process and checks final buys for adherence to guidelines. • Monitors live campaigns, ensuring ongoing optimizations are made by team - and delivering periodic campaign performance reporting internally and to clients • Participates in new business project assignments. • Assists accounting department in reconciling variances and assuring proper payments. • Proactively builds relationships with internal and external partners that aid in driving innovative media solutions for assigned clients • Works with the senior Buying team management to define and develop optimal media buys, monitoring, post-promotional reporting and other post-buy analyses • Attends presentations by media vendors for the purpose of evaluating new information/services and to maintain good rapport with sales representatives; maintains a high professional profile. • Develop POVs as needed in response to client needs or requests • Ensures relationships with account teams are harmonious and productive • Regularly meets with stakeholders to ensure alignment • Regularly meets with direct reports to provide feedback and coach/develop team
Requirements • Bachelor's degree in related field or equivalent experience • 8-10+ years media planning experience preferrably in a full-service Advertising/Marketing Agency • Prior experience in a supervisory and/or Director role is required • Experienced across most major media channels; sufficient knowledge in both traditional and digital channels • Excellent presentation and writing skills • Proven ability to develop high quality media strategies that drove results • Experience negotiating short and long-term contracts with vendors • MS Office: Internet Explorer, Excel, Word and PowerPoint • Experience with most major media planning technology (e.g., Telmar or IMS Reach/Frequency, Kantar or Nielsen Competitive, Nielsen and/or Comscore ratings, Comscore digital, MRI-Simmons, Scarborough, Mediatools, Strata etc.) • Experience working in a results-focused, fast-paced environment.