Media Director, Paid Social

You will: Formulation of Strategic Vision across portfolio partnerships, ensuring that recommendations and decisions are consistent and deliver results Lead building up new capabilities in the paid social space, surrounding our client's entrance into new platforms and paid marketing efforts in the influencer/creator space Work directly with vendors in the social space to advance and optimize all aspects of the managed campaigns in the space Provide actionable insights to our clients and investigate & identify new opportunities within their current business Communicate & showcase the influence paid social has on other tactics in a marketing mix and vice versa Drive education with internal teams and clients around innovative strategies, best practices, and new executions Engage in new business opportunities and pitches Establish key measures for success and provide data and optimization insights to planning teams and or client deliverables Direct & coach talented team members and demonstrate how to think more strategically in our paid social efforts Develop, reinforce, and provide oversight of critical team processes needed for various aspects of campaign management (QA Checklists, Pacing Docs, Budget Tracking, etc.) Team evaluation and quarterly performance appraisals for each direct report Project management across big-ticket paid social items/milestones for each brand in portfolio/business unit Stewardship and oversight on all paid social efforts, working closely with our planning team to ensure paid social subject matter expertise is being proactively communicated to our clients Active role in future recruiting efforts, including interviewing, hiring, and training You have: 10+ years of paid social campaign experience Must have extensive platform experience with Meta, X (Twitter), TikTok, Pinterest, LinkedIn, Reddit, and Snap Past automotive category experience preferred Must have experience across a variety of paid social targeting types, inclusive of custom audiences Detail oriented, have exceptional organizational skills and multi-tasking capabilities Excellent verbal and written skills and is comfortable presenting to audiences both in-person and remote Collaborative and forward-thinking Positive energy and a team player who can live CM values The Talent Team at Critical Mass is focused on ensuring we provide the best training, mentorship, and employee

experience

possible! CM new hires & employees are the future of our organization, and we

wan

t to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 4 days per week. The ask stems from our

wan

t to: Strengthen opportunity for continuous learning Improve collaboration and team relationships Increase employee engagement We understand that not everyone may feel comfortable with this expectation, so we ask that you p

lease

let us know immediately if there are any concerns so we can help navigate accordingly. Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual

orientation

, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, p

lease

reach out to . We are committed to fostering diversity,

equity

, and inclusion within our pool of candi

date

s, with a target of achieving at least 50% representation from underrepresented communities. The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass and.

We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you.

We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, p

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review your local government consumer protections guidance and reach out to them directly.