Marketing Measurement Product Lead

About Ovative GroupOvative Group is the premier independent media and measurement firm in the United States. We help trailblazers in fast-growing, customer-centric organizations across industries reinvent their marketing and measurement programs. We leverage our media, measurement, and consulting capabilities to help brands like Domino’s, Facebook, The Home Depot, CVS, Disney, and UnitedHealth Group transform their media and marketing programs. Our proprietary approach to measuring and optimizing marketing investment decisions, Enterprise Marketing Return (EMR),is disrupting the industry and setting the gold standard for customer and marketing strategy, activation, and measurement. And our cutting-edge MarTech platform, EMRge, is revolutionizing end-to-end marketing planning, buying, measurement, and optimization. EMRge integrates advanced capabilities to deliver actionable insights that fuel growth & efficiency.  Recognizedeightconsecutive years on Star Tribune’s list of Top 150 Workplaces andfiveyears on Inc. 5000’s list of the fastest-growing private companies in America, we pride ourselves in always overdelivering for our clients, our teams, and our communities.  About EMRgeEMRge is Ovative’s cutting-edge MarTech platform, designed to revolutionize end-to-end marketing planning, buying, measurement, and optimization. As the driving force behind superior revenue, customer, and brand outcomes for our clients, EMRge integrates advanced capabilities to deliver actionable insights that fuel growth and efficiency. One of the flagship products in our suite is Modern MMM+, an innovative Media Mix Modeling solution that redefines marketing measurement by providing faster, more actionable, and holistic insights.  About the RoleWe are seeking a dynamic and strategic Marketing Measurement Product Lead to lead the development and growth of EMRge’s Modern MMM+ product. This leader will own the vision, roadmap, and execution of our advanced Media Mix Modeling product, ensuring it continues to meet the needs of trailblazing marketers and evolves with the rapidly changing marketing landscape. A product owner will report into this role to provide support. The ideal candidate will bring a deep understanding of marketing measurement, experience building and leading complex models and data-driven products, and a passion for empowering marketers to optimize their media investments.  ResponsibilitiesProduct Strategy and Vision: Define and drive the strategic vision for Modern MMM+, ensuring alignment with EMRge and Ovative’s overall goals. Continuously evolve the product strategy to maintain a competitive edge and meet the future needs of marketers seeking advanced measurement solutions.  Product Roadmap Development and Management: Develop and maintain a detailed, prioritized product roadmap for Modern MMM+. Ensure the roadmap reflects business goals, customer feedback, and market trends, and manage the lifecycle from ideation through execution, launch, and iteration.  Market, Competitive, and Customer Research: Conduct ongoing research to understand market dynamics, competitive offerings, and customer needs. Use these insights to inform product decisions, differentiate Modern MMM+ in the market, and ensure it delivers unique value to our clients.  Product Requirements and Documentation: Work with your product owner (direct report into this role) to translate the product vision into detailed functional requirements and user stories. Work closely with engineering, data science, and design teams to ensure clear documentation and smooth handoffs for development.  Product Performance Analysis: Continuously monitor and analyze product performance against key KPIs. Use insights from data and user feedback to drive product enhancements and prioritize features that will optimize client outcomes and improve user satisfaction.  Go-to-Market and Adoption Planning: Lead the development of go-to-market strategies and adoption plans for new features and enhancements. Collaborate with marketing, sales, and user teams to ensure successful product launches, user adoption, and alignment with broader business objectives.  Cross-Functional Collaboration and Stakeholder Communications: Serve as the central point of communication for all stakeholders, ensuring that cross-functional teams, including engineering, data science, marketing, and client services, are aligned on product goals and timelines. Communicate product vision, strategy, and updates to internal and external stakeholders.  Requirements & Skills NeededExpertise in Marketing Measurement (Required): Deep knowledge (10+ years) of the marketing measurement ecosystem, including Media Mix Modeling (MMM), Multi-Touch Attribution (MTA), and other analytics and optimization frameworks.  Proven Product and/or Technology Leadership (Required): 8+ years of experience in product management or an adjacent technical leadership role with a strong track record of building and scaling complex, modeling and/or data-driven products, ideally within the marketing measurement, analytics, or AdTech space.  Cross-functional Leadership: Proven experience leading cross-functional teams, fostering collaboration across data science, engineering, marketing, and client services.  Internal Stakeholder and Client Engagement: Strong stakeholder and client-facing skills with experience presenting complex technical concepts in a clear, accessible manner to both technical and non-technical stakeholders.  Pay TransparencyAt Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus.Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below.   For our Director positions, our compensation ranges from $123,000 to $228,000, which is inclusive of a 30% bonus.  Benefits of Working at Ovative GroupWe provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.  CultureCulture matters and we’ve been recognized as a Top Workplace for eight years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.   Compensation and Insurance We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.   We’re rewarded fairly and when the company performs well, we all benefit.   Tangible amenities we enjoy Access to all office spaces in MSP, NYC, and CHI   Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams.   Flexible paid vacation policy   401k match program   Top-notch health insurance options   Monthly stipend for your mobile phone and data plan   Sabbatical program   Charitable giving via our time and a financial match program   Shenanigan’s Day   Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you! Compensation and InsuranceWe strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.  We’re rewarded fairly and when the company performs well, we all benefit.  Tangible amenities we enjoyAccess to all office spaces in MSP, NYC, and CHI  Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams.  Flexible paid vacation policy  401k match program  Top-notch health insurance options  Monthly stipend for your mobile phone and data plan  Sabbatical program  Charitable giving via our time and a financial match program  Shenanigan’s Day  Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you! Job SummaryRequisition Number: DIREC001579Job Category: Product and Project ManagementSchedule: Full-Time