Senior Product Marketing Manager - Segmentation

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.Why Join Us?To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.Senior Product Marketing Manager - SegmentationIntroduction to the team:  Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success  The B2B product marketing team is looking for a motivated Senior Product Marketing Manager with experience in developing and owning segmentation. Your objective is to develop a deep understanding of our partners through research and to launch an internal go-to-market spanning across the hotel business and ultimately, other lines of business. You’ll use insights to create relevant, solution-based messaging and positioning for the segments, and drive adoption and growth for our products.  In this high impact, high visibility role, you’ll be working in close collaboration with research partners, both internal and external, as well as data science and analytics to develop and maintain partner segments, managing the creation and design of internal collateral with brand team and external partners; and driving alignment with core stakeholders and leaders within the organization.  In this role, you will:  Lead our partner segmentation strategy, including building and launching the internal go-to-market plan Collect qualitative and quantitative insights to influence segmentation decisions, collaborating with our User Experience Research team and external agencies Partner with data science and analytics to validate research decisions, balancing business needs and partner-centricity  Plan the operationalizing of segments and drive adoption in partnership with product, marketing, sales enablement, sales teams  Create and maintain internal-facing collateral, including personasDevelop the Product Market Fit requirements and standardizationExperience and qualifications:  You have a Bachelor’s degree 8+ years (or equivalent work experience) in product, product marketing, portfolio and/or audience marketing experience, in a complex global organization, preferably in B2B technology You can balance a customer-centric mindset and focus on business needs and goals  Highly functioning within ambiguity thanks to your unbridled curiosity and passion for unraveling complexity  Willing to learn and eager to partner, always ensuring you bring your peers along the journey  Able to capably handle numerous, complex decisions simultaneously, across multiple teams, time zones, and cultures A plus if you have experience owning an internal go-to-market strategy and/or experience in segmentation.  The total cash range for this position in Austin is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.Accommodation requestsIf you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.SummaryLocation: Austin Domain 11 - HomeAway; USA - Illinois - Chicago; Washington - Seattle CampusType: Full time