Michael Kors
Senior Manager, Global Brand Marketing
Michael Kors, New York, New York, us, 10261
Qualifications
Strong ability to strategize on a global level Ability to lead and influence cross-functional teams Ability to organize, prioritize, and multitask effectively Critical thinking and analytical problem-solving skills Thrive in a fast-paced, on-time deliverable environment Creative and proactive communication skills Motivated, enthusiastic, and results-oriented Responsibilities
As the Senior Manager, Global Brand Marketing, your goal is to align global marketing strategy & implementation of global 360 brand campaigns across all regions You will also play an integral role in developing the seasonal marketing strategy, as well as supporting all key categories of the Michael Kors business Drive development of Seasonal Global Marketing Strategy Campaign Calendar Align Global Calendar of business priorities (Product and Campaign Messages) with Senior Management Identify key product pushes and their unique selling propositions, with Merchandising and Fashion Office Act as liaison between Business Units and Cross-Functional teams to develop a cohesive seasonal brief that supports business effectively Align Global Calendar across global merchandising, retail, wholesale, licensing and all marketing channels Lead cross-functional Teams at HQ and in Regional markets (all Marketing channels, Visual Merchandising and Merchandising) to ensure cohesive brand message across all customer touch points, both online and in-store Act as key partner to Global Teams across North America, APAC, EMEA, and LATAM markets, giving visibility and direction on global marketing strategy and supporting local needs Communicate closely with global partners leading up to and during the season so they are clear on global seasonal marketing strategy, inclusive of timing and 360 campaigns Partner with global teams on local strategy to amplify global seasonal campaign message Review Seasonal Marketing Plans submitted by Global Partners that outline all marketing activities planned, ensuring it fits with the overall global marketing plan Find untapped marketing opportunities to bring visibility to the brand in order to be contextually and culturally relevant as well as reach new customers Explore partnerships, international holidays, and cultural events as a way to bring visibility to the brand Partner with Design, PR, Advertising, Social to explore new product ideas, contextually relevant campaigns and collaborations to bring newness to brand Oversee marketing support for all product licensee categories, including Fragrance, Eyewear, Watches and Smartwatches Ensure support across both Retail and Wholesale channels at a seasonal level as well as for any new product launches Manage any licensee local activations to ensure they are on brand and align with overall brand strategy Manage team of two, and aid in their development and growth Benefits
Generous Paid Time Off & Holiday Schedule Summer Fridays Internal mobility across Capri Brands (Michael Kors, Jimmy Choo, Versace) Cross-brand Discount Exclusive Employee Sales Fav 5 Cards (MK Discount for friends and family) 401k Match Thrive Wellness Program (seasonal in-office massages and more!) Company Information Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products under Michael Kors Collection, MICHAEL Michael Kors, and Michael Kors Mens, including accessories, ready-to-wear, footwear, wearable technology, watches, jewelry, and a full line of fragrance products. Michael Kors stores are operated in the most prestigious cities in the world, including New York, Los Angeles, Chicago, London, Milan, Paris, Munich, Dubai, Seoul, Tokyo, Hong Kong, Shanghai, and Rio de Janeiro. In addition, Michael Kors operates digital flagships across North America, Europe, and Asia, offering customers a seamless omnichannel experience. At the center of it all, is a designer who has created an enduring and iconic luxury lifestyle empire with a distinctive point of view and global reach. Michael Kors has a sharp focus on providing his customers with accessories and clothes that are consistently polished, chic, relaxed, and glamorous. Kors has also been the recipient of numerous industry awards and accolades within the fashion industry, been honored for his philanthropy, and earned the respect and affection of millions. The fashion designer also focuses on giving back. For more than 25 years he has been a passionate supporter of God’s Love We Deliver, a New York-based non-profit organization that cooks and delivers nutritious meals to people living with serious illnesses in and around New York City. Continuing his philanthropic efforts, in 2013 Michael Kors launched “Watch Hunger Stop,” partnering with the United Nations World Food Programme (WFP) to help fight world hunger. Proceeds from annual special-edition products, as well as from other targeted initiatives, help provide food to children through WFP’s school meals program. To date, Michael Kors has helped WFP deliver over twenty-five million meals (and counting) to hungry children. Company Specialties:
Increase your chances of an interview by reading the following overview of this role before making an application. clothing, apparel, accessories, handbags, fashion, luxury, and retail
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Strong ability to strategize on a global level Ability to lead and influence cross-functional teams Ability to organize, prioritize, and multitask effectively Critical thinking and analytical problem-solving skills Thrive in a fast-paced, on-time deliverable environment Creative and proactive communication skills Motivated, enthusiastic, and results-oriented Responsibilities
As the Senior Manager, Global Brand Marketing, your goal is to align global marketing strategy & implementation of global 360 brand campaigns across all regions You will also play an integral role in developing the seasonal marketing strategy, as well as supporting all key categories of the Michael Kors business Drive development of Seasonal Global Marketing Strategy Campaign Calendar Align Global Calendar of business priorities (Product and Campaign Messages) with Senior Management Identify key product pushes and their unique selling propositions, with Merchandising and Fashion Office Act as liaison between Business Units and Cross-Functional teams to develop a cohesive seasonal brief that supports business effectively Align Global Calendar across global merchandising, retail, wholesale, licensing and all marketing channels Lead cross-functional Teams at HQ and in Regional markets (all Marketing channels, Visual Merchandising and Merchandising) to ensure cohesive brand message across all customer touch points, both online and in-store Act as key partner to Global Teams across North America, APAC, EMEA, and LATAM markets, giving visibility and direction on global marketing strategy and supporting local needs Communicate closely with global partners leading up to and during the season so they are clear on global seasonal marketing strategy, inclusive of timing and 360 campaigns Partner with global teams on local strategy to amplify global seasonal campaign message Review Seasonal Marketing Plans submitted by Global Partners that outline all marketing activities planned, ensuring it fits with the overall global marketing plan Find untapped marketing opportunities to bring visibility to the brand in order to be contextually and culturally relevant as well as reach new customers Explore partnerships, international holidays, and cultural events as a way to bring visibility to the brand Partner with Design, PR, Advertising, Social to explore new product ideas, contextually relevant campaigns and collaborations to bring newness to brand Oversee marketing support for all product licensee categories, including Fragrance, Eyewear, Watches and Smartwatches Ensure support across both Retail and Wholesale channels at a seasonal level as well as for any new product launches Manage any licensee local activations to ensure they are on brand and align with overall brand strategy Manage team of two, and aid in their development and growth Benefits
Generous Paid Time Off & Holiday Schedule Summer Fridays Internal mobility across Capri Brands (Michael Kors, Jimmy Choo, Versace) Cross-brand Discount Exclusive Employee Sales Fav 5 Cards (MK Discount for friends and family) 401k Match Thrive Wellness Program (seasonal in-office massages and more!) Company Information Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products under Michael Kors Collection, MICHAEL Michael Kors, and Michael Kors Mens, including accessories, ready-to-wear, footwear, wearable technology, watches, jewelry, and a full line of fragrance products. Michael Kors stores are operated in the most prestigious cities in the world, including New York, Los Angeles, Chicago, London, Milan, Paris, Munich, Dubai, Seoul, Tokyo, Hong Kong, Shanghai, and Rio de Janeiro. In addition, Michael Kors operates digital flagships across North America, Europe, and Asia, offering customers a seamless omnichannel experience. At the center of it all, is a designer who has created an enduring and iconic luxury lifestyle empire with a distinctive point of view and global reach. Michael Kors has a sharp focus on providing his customers with accessories and clothes that are consistently polished, chic, relaxed, and glamorous. Kors has also been the recipient of numerous industry awards and accolades within the fashion industry, been honored for his philanthropy, and earned the respect and affection of millions. The fashion designer also focuses on giving back. For more than 25 years he has been a passionate supporter of God’s Love We Deliver, a New York-based non-profit organization that cooks and delivers nutritious meals to people living with serious illnesses in and around New York City. Continuing his philanthropic efforts, in 2013 Michael Kors launched “Watch Hunger Stop,” partnering with the United Nations World Food Programme (WFP) to help fight world hunger. Proceeds from annual special-edition products, as well as from other targeted initiatives, help provide food to children through WFP’s school meals program. To date, Michael Kors has helped WFP deliver over twenty-five million meals (and counting) to hungry children. Company Specialties:
Increase your chances of an interview by reading the following overview of this role before making an application. clothing, apparel, accessories, handbags, fashion, luxury, and retail
#J-18808-Ljbffr