CVS Health
Senior Strategic Marketing Manager, Loyalty Acquisition
CVS Health, Wellesley, Massachusetts, us, 02482
Senior Strategic Marketing Manager, Loyalty Acquisition
Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application. Qualifications
7+ years of marketing experience with a strong foundation of business, retailer, and consumer understanding.
1 year of leadership experience.
Responsibilities
The Strategic Marketing Senior Manager, Loyalty Acquisition will support the foundational pillar of the CVS retail business: our ExtraCare and CarePass loyalty programs.
Drive forward our loyalty agenda through helping set the marketing and business strategy, working closely with cross-functional partners in merchandising, digital product and seasonal marketing.
Support the development of annual marketing plan(s) that will support the acquisition and effective onboarding of new enrollments for ExtraCare and CarePass; develop programs with an eye to LTV and attracting high quality leads.
Work closely with the insights team to understand consumer sentiment and feedback to inform campaign strategies.
Develop learning agenda & measurement plan, size business opportunity, and understand the role of different channels in acquiring new consumers.
Support execution of all project deliverables including, brief development, media strategy & plan (in collaboration with media team), digital capabilities, in store experience collaboration with Operations on field readiness.
Develop and maintain performance dashboard in partnership with analytics partners to forecast marketing channel conversions against budget and track performance of marketing channels to identify optimizations.
Identify customer growth segments and build strategies to target and personalize communications at relevant moments to motivate program trial and upsell.
Develop competitive set and regular benchmarking to understand how other retailers/competitors market their loyalty business (claims/benefits, marketing campaign insights, etc.).
Serve as a resource on the business of loyalty; understand the economics of our program and of competitor programs.
Ability to effectively influence different partners across the organization (merchandising, marketing and digital).
Actively develop open and trusting relationships across a large, complex organization to create clear goals, accountability and outcomes.
Work closely with digital product to develop annual and quarterly roadmap, surfacing priorities and dependencies.
Benefits
$79,200.00 - $174,200.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.
The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.
This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.
This position also includes an award target in the company's equity award program.
In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities.
The Company offers a full range of medical, dental, and vision benefits.
Eligible employees may enroll in the Company's 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees.
The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits.
CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners.
As for time off, Company employees enjoy Paid Time Off ("PTO") or vacation pay, as well as paid holidays throughout the calendar year.
#J-18808-Ljbffr
Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application. Qualifications
7+ years of marketing experience with a strong foundation of business, retailer, and consumer understanding.
1 year of leadership experience.
Responsibilities
The Strategic Marketing Senior Manager, Loyalty Acquisition will support the foundational pillar of the CVS retail business: our ExtraCare and CarePass loyalty programs.
Drive forward our loyalty agenda through helping set the marketing and business strategy, working closely with cross-functional partners in merchandising, digital product and seasonal marketing.
Support the development of annual marketing plan(s) that will support the acquisition and effective onboarding of new enrollments for ExtraCare and CarePass; develop programs with an eye to LTV and attracting high quality leads.
Work closely with the insights team to understand consumer sentiment and feedback to inform campaign strategies.
Develop learning agenda & measurement plan, size business opportunity, and understand the role of different channels in acquiring new consumers.
Support execution of all project deliverables including, brief development, media strategy & plan (in collaboration with media team), digital capabilities, in store experience collaboration with Operations on field readiness.
Develop and maintain performance dashboard in partnership with analytics partners to forecast marketing channel conversions against budget and track performance of marketing channels to identify optimizations.
Identify customer growth segments and build strategies to target and personalize communications at relevant moments to motivate program trial and upsell.
Develop competitive set and regular benchmarking to understand how other retailers/competitors market their loyalty business (claims/benefits, marketing campaign insights, etc.).
Serve as a resource on the business of loyalty; understand the economics of our program and of competitor programs.
Ability to effectively influence different partners across the organization (merchandising, marketing and digital).
Actively develop open and trusting relationships across a large, complex organization to create clear goals, accountability and outcomes.
Work closely with digital product to develop annual and quarterly roadmap, surfacing priorities and dependencies.
Benefits
$79,200.00 - $174,200.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.
The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.
This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.
This position also includes an award target in the company's equity award program.
In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities.
The Company offers a full range of medical, dental, and vision benefits.
Eligible employees may enroll in the Company's 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees.
The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits.
CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners.
As for time off, Company employees enjoy Paid Time Off ("PTO") or vacation pay, as well as paid holidays throughout the calendar year.
#J-18808-Ljbffr