Principal Product Marketing Manager, DFT

We Are: At Synopsys, we drive the innovations that shape the way we live and connect. Our technology is central to the Era of Pervasive Intelligence, from self-driving cars to learning machines. We lead in chip design, verification, and IP integration, empowering the creation of high-performance silicon chips and software content. Join us to transform the future through continuous technological innovation.

Applying for this role is straight forward Scroll down and click on Apply to be considered for this position. You Are: An experienced and dynamic Product Marketing Manager with a deep understanding of the EDA and semiconductor industry. You excel in developing strategic marketing plans and executing them to drive demand, awareness, and perception for advanced technology solutions. You possess a strong ability to translate complex technical concepts into compelling, customer-focused communications. Your data-driven approach, coupled with excellent communication skills, enables you to work effectively with diverse teams, including product management, sales, digital marketing, PR, and brand teams. You have a proven track record of developing successful product marketing strategies, positioning, and messaging frameworks. Your educational background includes a B.S degree in business, marketing, or electrical/computer engineering, and you are passionate about the innovations shaping our future. What You’ll Be Doing:

Develop and execute marketing strategies to drive demand, awareness, and perception for our design for test, silicon lifecycle management, and manufacturing solutions. Build detailed personas and gain a deep understanding of the markets we serve to drive impactful marketing programs. Develop differentiated, value-based product positioning and messaging frameworks. Lead content creation across various platforms, including web, e-marketing, presentations, and press releases. Understand the competitive landscape and use this intelligence to inform marketing tactics. Collaborate with various stakeholders, including product management, sales, digital marketing, PR, and brand teams, to support go-to-market initiatives. The Impact You Will Have:

Influence the perception and demand for Synopsys’ cutting-edge EDA products and solutions. Drive the success of product launches through effective go-to-market strategies and messaging. Enhance Synopsys’ market position by developing compelling product positioning and messaging. Boost customer engagement and satisfaction through targeted, value-driven marketing content. Contribute to revenue growth by aligning marketing strategies with business goals. Strengthen cross-functional collaboration to ensure cohesive and effective marketing initiatives. What You’ll Need:

Prior experience in a product marketing role in the EDA and semiconductor industry. Understanding of chip technology and market requirements at the silicon and system level. Ability to understand and articulate technical concepts and translate these into customer-focused communications. Data-driven, measured, and results-focused approach. Experience in developing product marketing plans, positioning, and messaging. Who You Are:

Excellent communicator with the ability to work with diverse teams. Strategic thinker with a knack for developing impactful marketing programs. Detail-oriented professional with a deep understanding of the competitive landscape. Collaborative team player who thrives in a dynamic and fast-paced environment. Innovative marketer with a passion for driving technological advancements. The Team You’ll Be A Part Of: The Global Marketing and Communications Group is focused on selling our complete portfolio of EDA software, market-leading IP, and differentiated systems solutions combined with AI and Cloud offerings. Our culture is anchored on the relentless focus on Customer Success powered by a data-driven 'Operating System'. Rewards and Benefits: We offer a comprehensive range of health, wellness, and financial benefits to cater to your needs. Our total rewards include both monetary and non-monetary offerings. Your recruiter will provide more details about the salary range and benefits during the hiring process. #LI-SV1

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